Ma3Route

Ma3Route

@Ma3Route

A mobile, web and SMS platform that helps users to share and access info about transport and current traffic conditions for their city. #BeatInconvenience

Kenya https://t.co/DwbaUsfuku Joined 2012-05-20 Date of Analysis: Dec 16, 2025

1,471,204

Followers

8,988

Following

1,041,781

Tweets

22.9

Avg Engagement

439

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Ma3Route's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2012-05-20
  • Verification:No
  • Location:Kenya

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:16.8
  • Avg Retweets per Tweet:6.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account sees an average of 493 likes and 270 retweets per tweet, indicating moderate engagement. The use of hashtags and mentions suggests an effort to expand reach and involve local authorities.

16.8

Avg Likes/Tweet

6.1

Avg Retweets/Tweet

54,453

Total Likes

19,839

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

1

Median Retweets

17

75th Percentile

2,964

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

79.2%

Original

17.8%

Replies

0.2%

Retweets

2.8%

Quotes

0.0%

Threads

0.7%

With Media

47.3%

With Links

4.2%

With #Tags

99.7%

With @Mentions

3.2%

With Emojis

143

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.23

Reply/Original Ratio

12.86

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

86.3%

Weekday Posts

13.7%

Weekend Posts

Top Hashtags

#brekko (12) #roadsafety (10) #nairobi (9) #ma3route (9) #maandamano (9) #missingchildke (7) #ma3routemarketday (5) #ntsa (5) #drivesafe (4) #usalamabarabarani (4)

Most Mentioned

@sakajajohnson (223) @ntsa_kenya (223) @kenhakenya (94) @npsofficial_ke (92) @kuraroads (81) @kipmurkomen (62) @_bintmariam (57) @bimarahisi (52) @umoja_news (40) @outeringroadke (38)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,573 (79%)
Replies 580 (18%)
Retweets 7 (0%)
Quote Tweets 90 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 7 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely Kenyan residents interested in transportation and local news. The content also appeals to those seeking real-time updates on public safety and community events.

Average

Audience Quality

31.8%

Suspicion Index

47.0%

Low-Quality %

15

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

58.1%

Empty Bio

52.4%

<10 Tweets

4.9%

Mass Following (>2K)

0.0%

New (<90 days)

54.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.7%

No URL

35.9%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

12,469,687

Total Potential Reach

15

Median Follower Reach

70

75th Percentile Reach

2.8%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

21.5%

Creators

10,764 accounts

26.1%

Consumers

13,031 accounts

52.4%

Dormant

26,205 accounts

68

Verified Followers

0.14% of total

5.5%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (4,645) Kenya (1,310) Nairobi (820) Mombasa, Kenya (300) Nakuru, Kenya (258) Eldoret, Kenya (210) Kiambu, Kenya (151) Kisumu, Kenya (142) Kampala, Uganda (139) kenya (115)

94

Verified Followers

0.09% of total

2,860

Protected Accounts

2.86% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@UlrichJvV 1,148,836 Activist Digital media, Global development, Gardening and sustainability
@EliudKipchoge 513,356 Athlete Running, Olympics, Ambassador
@FalhadaIman 373,246 Politician Politics, Law, Leadership
@AnthoniaOrji 258,622 - -
@moneyacademyKE 209,612 Financial Journalist business, news, discussion
@iamjuddah 199,889 - -
@4realJasonB 199,200 Author AlphaAdventurer, Aesthete, Author
@BrianMPeter 165,028 Content Creator Mountain climbing, Content creation, Biomedical engineering
@Ugaman01 163,235 Digital Strategist Digital Strategy, Building Future, Music
@JabaStories 136,595 - -

Top Keywords in Follower Bios

god (2,020) life (1,745) love (1,536) business (791) engineer (785) kenya (707) simple (656) music (586) fun (575) live (543)

Top Hashtags in Follower Bios

#mufc (46) #ggmu (41) #coyg (28) #ynwa (28) #arsenal (26) #1 (21) #god (18) #cfc (16) #bitcoin (16) #chelsea (15)

44,262

Followers With Bio

55,738

Followers Without Bio

44.26%

% With Bio

55.74%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

7,481

Combined Engagement

2,038

Total Likes

5,443

Total Retweets

1,496

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Transport Traffic Public Safety Community Events Local News Social Media Engagement

Key Insights & Takeaways

The account frequently shares real-time updates on public safety incidents and community events. It uses local hashtags and mentions to engage with regional authorities and media. There is a focus on traffic conditions and transport-related information, suggesting a practical audience need.

Strengths

  • + Established follower base of 1,471,204
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Ma3Route reveals an growing Twitter presence with 1,471,204 followers. The account demonstrates a content-creator strategy, averaging 22.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025