Marshall Cohen

Marshall Cohen

@MarshallCohen

CNN reporter. I cover major DOJ probes, Congressional inquiries and legal cases, often with a focus on democracy, voting and disinformation. From Philly.

Washington, DC https://www.cnn.com/profiles/marshall-cohen Joined 2009-06-20 Date of Analysis: Dec 16, 2025

75,240

Followers

6,758

Following

28,999

Tweets

1,336.1

Avg Engagement

1,230

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MarshallCohen's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-06-20
  • Verification:No
  • Location:Washington, DC

Data Summary

  • Tweets Analyzed:3,204
  • Avg Likes per Tweet:264.8
  • Avg Retweets per Tweet:1,071.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,204 tweets

His tweets receive a high number of likes and retweets, indicating strong audience interaction. The verified status of his account adds credibility to his content.

264.8

Avg Likes/Tweet

1,071.3

Avg Retweets/Tweet

848,449

Total Likes

3,432,481

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

123

Median Retweets

937

75th Percentile

169,071

Top Tweet

17.76

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

20.0%

Original

4.2%

Replies

71.8%

Retweets

4.0%

Quotes

0.0%

Threads

1.2%

With Media

74.1%

With Links

4.3%

With #Tags

79.4%

With @Mentions

1.6%

With Emojis

244

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.21

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

77.7%

Weekday Posts

22.3%

Weekend Posts

Top Hashtags

#breaking (8) #realitycheck (6) #gapol (5) #txlege (5) #tx06 (5) #elb (5) #1 (4) #break (4) #kabul (4) #covid19 (4)

Most Mentioned

@ddale8 (139) @mkraju (131) @kpolantz (96) @donie (92) @oliverdarcy (84) @zcohencnn (76) @jaketapper (71) @marshallcohen (66) @cnn (62) @jeremyherb (59)

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Content Strategy Analysis

Based on 3,204 tweets

Content Type Distribution

Content Breakdown

Original Tweets 641 (20%)
Replies 136 (4%)
Retweets 2,300 (72%)
Quote Tweets 127 (4%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,300 retweets (72% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,204 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience is likely interested in politics, legal affairs, and current events. They are likely politically engaged and follow news closely.

Average

Audience Quality

25.2%

Suspicion Index

19.5%

Low-Quality %

199

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

31.8%

Empty Bio

11.6%

<10 Tweets

41.8%

Mass Following (>2K)

0.0%

New (<90 days)

41.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

84.7%

No URL

7.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

60,909,164

Total Potential Reach

199

Median Follower Reach

856

75th Percentile Reach

22.7%

>1K followers

4.6%

>10K followers

1.4%

>50K followers

0.8%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

77.3%

Creators

7,731 accounts

11.1%

Consumers

1,105 accounts

11.6%

Dormant

1,164 accounts

160

Verified Followers

1.6% of total

12.6%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (217) Washington, DC (212) USA (84) New York, NY (82) Los Angeles, CA (68) California, USA (56) New York, USA (56) Florida, USA (47) Chicago, IL (43) New York (38)

160

Verified Followers

1.6% of total

1,040

Protected Accounts

10.4% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,174 Wrestler Wrestling, Motivation, Self-promotion
@LarryMadowo 2,473,865 Journalist Journalism, Travel, Humor
@chucktodd 2,045,156 Journalist Politics, Journalism, Sports
@richeisen 1,337,482 Sports Broadcaster Sports, TV, Humor
@SinghLions 1,328,865 Restaurateur Food, Travel, Influencer
@mehdirhasan 1,301,735 Host Politics, News, Journalism
@CalltoActivism 1,034,499 Activist politics, memes, engagement
@morningmika 1,032,849 - -
@NOH8Campaign 800,421 Activism equality, bullying, discrimination
@pnjaban 729,204 - -

Top Keywords in Follower Bios

love (400) mom (387) lover (323) proud (282) retired (255) life (254) dms (242) democracy (234) former (230) blm (223)

Top Hashtags in Follower Bios

#blm (150) #resist (147) #voteblue (92) #bluecrew (43) #resister (35) #prochoice (33) #fbr (33) #blacklivesmatter (32) #standwithukraine (31) #lgbtq (24)

6,823

Followers With Bio

3,177

Followers Without Bio

68.23%

% With Bio

31.77%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,204 analyzed

422,112

Combined Engagement

130,952

Total Likes

291,160

Total Retweets

84,422

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Legal Cases Politics Democracy Disinformation Media Congressional Inquiries

Key Insights & Takeaways

He frequently reports on major legal and political developments, often with a critical tone. His tweets often address topics related to democracy, voting, and disinformation. He engages with prominent figures and events, which drives higher engagement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 75,240
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MarshallCohen reveals an exceptionally influential Twitter presence with 75,240 followers. The account demonstrates a content-creator strategy, averaging 1,336.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025