Mayor Marty Walsh

Mayor Marty Walsh

@marty_walsh

This is an archived account for former Mayor Martin J. Walsh, 54th Mayor of the City of Boston. Follow @USDOL for updates.

Boston, Mass. https://www.boston.gov/ Joined 2009-09-27 Date of Analysis: Dec 16, 2025

301,861

Followers

2,065

Following

21,660

Tweets

53.5

Avg Engagement

1,851

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @marty_walsh's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-09-27
  • Verification:No
  • Location:Boston, Mass.

Data Summary

  • Tweets Analyzed:3,200
  • Avg Likes per Tweet:43.1
  • Avg Retweets per Tweet:10.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,200 tweets

The account has a high average number of likes and retweets, indicating strong audience interaction. The content is well-received and shared by followers.

43.1

Avg Likes/Tweet

10.4

Avg Retweets/Tweet

137,985

Total Likes

33,372

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

11

Median Likes

5

Median Retweets

42

75th Percentile

4,751

Top Tweet

0.18

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

37.5%

Original

45.9%

Replies

8.9%

Retweets

7.6%

Quotes

0.0%

Threads

0.4%

With Media

46.6%

With Links

33.6%

With #Tags

35.5%

With @Mentions

10.7%

With Emojis

194

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.22

Reply/Original Ratio

0.86

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.0%

Weekday Posts

11.0%

Weekend Posts

Top Hashtags

#covid19 (613) #boston (197) #getthetestboston (67) #bostonresiliencyfund (33) #eastboston (33) #2020census (26) #roxbury (25) #jamaicaplain (22) #dorchester (22) #mattapan (21)

Most Mentioned

@cityofboston (381) @bostonschools (113) @bostonpwd (84) @healthyboston (69) @bostonelections (36) @marty_walsh (35) @bplboston (28) @mbta (27) @bostonparksdept (23) @agestrongbos (22)

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Content Strategy Analysis

Based on 3,200 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,201 (38%)
Replies 1,470 (46%)
Retweets 285 (9%)
Quote Tweets 244 (8%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 285 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,200 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes former residents of Boston, political supporters, and individuals interested in public service. They are engaged with content related to his career and public service.

Average

Audience Quality

24.9%

Suspicion Index

33.2%

Low-Quality %

27

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

46.6%

Empty Bio

29.4%

<10 Tweets

9.7%

Mass Following (>2K)

0.0%

New (<90 days)

49.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.8%

No URL

19.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

50,448,515

Total Potential Reach

27

Median Follower Reach

146

75th Percentile Reach

5.6%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

48.9%

Creators

24,445 accounts

21.7%

Consumers

10,835 accounts

29.4%

Dormant

14,720 accounts

603

Verified Followers

1.21% of total

8.0%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Boston, MA (5,399) Massachusetts, USA (1,903) Boston (875) United States (661) Cambridge, MA (351) Massachusetts (313) Washington, DC (270) New York, NY (171) USA (160) Somerville, MA (130)

1,190

Verified Followers

1.18% of total

14,013

Protected Accounts

13.87% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,103,261 Wrestler Wrestling, Motivation, Self-promotion
@Meta 13,955,778 Tech Entrepreneur Gaming, Metaverse, Social Connection
@PeteButtigieg 3,713,206 Politician politics, family, writing
@RedSox 2,223,605 Sports Team Baseball, Boston, Champions
@NickKristof 1,951,970 Farmer Oregon, farmer, author
@davidortiz 1,536,294 Baseball Player Baseball, Red Sox, Broadcasting
@joncoopertweets 1,255,868 Political Strategist Politics, Fundraising, Campaigns
@davidhogg111 1,239,655 Activist politics, activism, advocacy
@morningmika 1,035,689 - -
@EdKrassen 916,333 Journalist Politics, Journalism, Author

Top Keywords in Follower Bios

boston (3,109) love (2,516) life (1,965) mom (1,707) lover (1,378) sheher (1,201) sports (1,189) music (1,097) views (1,080) health (1,077)

Top Hashtags in Follower Bios

#blm (183) #blacklivesmatter (172) #resist (134) #boston (92) #mapoli (61) #1 (60) #voteblue (51) #fbr (45) #redsox (42) #maga (41)

49,738

Followers With Bio

51,260

Followers Without Bio

49.25%

% With Bio

50.75%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,200 analyzed

16,787

Combined Engagement

15,463

Total Likes

1,324

Total Retweets

3,357

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

Public Service Political Transition Gratitude Leadership Boston Federal Appointment

Key Insights & Takeaways

The account is primarily focused on Walsh's transition from mayor to Secretary of Labor, highlighting his career milestones. The content emphasizes gratitude and reflection on his time in public service, resonating with his audience. The account serves as an archive, providing historical context and updates on his current role.

Strengths

  • + Established follower base of 301,861
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @marty_walsh reveals an growing Twitter presence with 301,861 followers. The account demonstrates a conversation-first approach, averaging 53.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025