Maryn McKenna
2023 Cohn Prize | AMR, fungi, public health | @marynmck everywhere | senior writer @WIRED https://www.wired.com/author/maryn-mckenna/ | prof @EmoryCSHH | books https://marynmckenna.com/books/ | She/her
53,536
Followers
5,268
Following
12,722
Tweets
1,000.7
Avg Engagement
2,469
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @marynmck's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-08-01
- Verification:No
- Location:often on the 45th parallel
Data Summary
- Tweets Analyzed:3,215
- Avg Likes per Tweet:21.2
- Avg Retweets per Tweet:979.6
- Followers Analyzed:9,994
Engagement Analysis
Based on 3,215 tweetsHer tweets receive a high number of likes and retweets, indicating strong audience interaction. The mix of informative and humorous posts keeps her audience engaged.
21.2
Avg Likes/Tweet
979.6
Avg Retweets/Tweet
68,096
Total Likes
3,149,306
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
63
75th Percentile
200,975
Top Tweet
18.69
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
7.0%
Original
42.6%
Replies
36.5%
Retweets
14.0%
Quotes
0.0%
Threads
0.8%
With Media
52.3%
With Links
5.8%
With #Tags
82.5%
With @Mentions
3.7%
With Emojis
166
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
6.08
Reply/Original Ratio
0.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.3%
Weekday Posts
20.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,215 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,173 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,215 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,994 followersHer audience includes science enthusiasts, public health professionals, and general readers interested in health and science topics. They appreciate her blend of informative and entertaining content.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
280
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
67.4%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
70,801,249
Total Potential Reach
280
Median Follower Reach
1,094
75th Percentile Reach
26.5%
>1K followers
5.8%
>10K followers
1.7%
>50K followers
0.9%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,994 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,072
Protected Accounts
10.72% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,092,802 | Wrestler | Wrestling, Motivation, Self-promotion |
| @WIRED | 10,069,003 | Tech Journalist | Technology, Innovation, Future |
| @SinghLions | 1,325,931 | Restaurateur | Food, Travel, Influencer |
| @depthsofwiki | 795,927 | Wikipedia Enthusiast | Wikipedia, favorite things, fluffybabycow |
| @brianstelter | 792,468 | Journalist | CNN, Media, Politics |
| @DrEricDing | 773,114 | Epidemiologist | Epidemiology, Health, Whistleblower |
| @AdamParkhomenko | 739,577 | Strategist | Politics, Fatherhood, Consulting |
| @glennkirschner2 | 727,675 | Legal Analyst | Law, Justice, Politics |
| @yashar | 706,767 | Journalist | Politics, News, Culture |
| @_yavuzatalay | 690,740 | Journalist | Politics, Journalism, White House |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,885
Followers With Bio
2,115
Followers Without Bio
78.85%
% With Bio
21.15%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,215 analyzed569,341
Combined Engagement
0
Total Likes
569,341
Total Retweets
113,868
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @WhiteHouse: Congresswoman Marjorie Taylor Greene had $183,504 in PPP loans forgiven. https://t.co/4FoCymt8TB
RT @StephenKing: Hey, kids! It's your old buddy Steve King telling you that if they ban a book in your school, haul your ass to the nearest bookstore or library ASAP and find out what they don't want you to read.
RT @ChrChristensen: 26 years ago, a gunman entered Dunblane Primary School in Scotland, killing 16 kids and a teacher. The UK govt responded by enacting tight gun control legislation. In the 9400+ days since, there have been a total of 0 school shootings in the UK. #Uvalde
RT @BKergin: I don't mean to alarm anyone, but someone is about to give birth to George Jetson. https://t.co/Y7XjbeVz8i
RT @ChrisMurphyCT: FYI this isn't stopping. There have been 18 mass shootings SINCE Uvalde. You need to know this. Because it's not going to stop until we do something. 1/ Here's just a sampling of the slaughter in the last six days:
Key Insights & Takeaways
She often uses humor to highlight serious public health issues, making complex topics more accessible. Her tweets frequently reference current events and scientific developments, showing her relevance and timeliness. She maintains a personal and approachable tone, which fosters a sense of community among her followers.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 53,536
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @marynmck reveals an exceptionally influential Twitter presence with 53,536 followers. The account demonstrates a conversation-first approach, averaging 1,000.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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