Massimo Bray
Credo che partire dalla Cultura sia il modo migliore per costruire un Paese che metta al centro delle sue priorità il valore dei beni comuni!
84,162
Followers
13,320
Following
4,998
Tweets
65.1
Avg Engagement
597
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @massimobray's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-01-03
- Verification:No
- Location:Lecce
Data Summary
- Tweets Analyzed:3,176
- Avg Likes per Tweet:35.6
- Avg Retweets per Tweet:29.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,176 tweetsPosts receive moderate engagement with an average of 876 likes and 491 retweets. The content is often shared and discussed within a niche community.
35.6
Avg Likes/Tweet
29.5
Avg Retweets/Tweet
113,008
Total Likes
93,699
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
12
Median Likes
12
Median Retweets
74
75th Percentile
4,767
Top Tweet
0.77
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
54.5%
Original
19.5%
Replies
25.7%
Retweets
0.3%
Quotes
0.0%
Threads
0.1%
With Media
54.6%
With Links
55.2%
With #Tags
62.2%
With @Mentions
0.3%
With Emojis
131
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.36
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
72.1%
Weekday Posts
27.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,176 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 817 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,176 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience appears to be interested in cultural, ethical, and scientific topics. They are likely politically and socially aware individuals.
Below Average
Audience Quality
36.8%
Suspicion Index
54.6%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
62.9%
Empty Bio
55.5%
<10 Tweets
8.0%
Mass Following (>2K)
0.0%
New (<90 days)
69.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.6%
No URL
46.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,213,849
Total Potential Reach
4
Median Follower Reach
74
75th Percentile Reach
5.2%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
30.7%
Creators
3,066 accounts
13.9%
Consumers
1,386 accounts
55.5%
Dormant
5,548 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
21
Verified Followers
0.21% of total
407
Protected Accounts
4.07% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @strombo | 840,225 | Broadcaster | Music, Motorcycles, Pho |
| @mara_carfagna | 243,114 | Politician | Politics, Southern Italy, Freedom |
| @LiaCapizzi | 236,542 | Journalist | Sport, Journalism, News |
| @bdnews24 | 224,366 | News Aggregator | Bangladesh, News, Independent |
| @IaconaRiccardo | 182,068 | Giornalista | Investigative journalism, Current affairs, Media ethics |
| @paoloroversi | 143,004 | Author | Scrittore, Podcaster, Fondatore |
| @VeltroniWalter | 130,099 | Politician | Politics, Culture, Journalism |
| @CardRavasi | 121,069 | Cardinal | Religion, Culture, Literature |
| @Dresscorner_it | 118,465 | - | - |
| @RegionePuglia | 107,415 | Government | Institutional communication, Puglia, Region |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,712
Followers With Bio
6,288
Followers Without Bio
37.12%
% With Bio
62.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,176 analyzed11,610
Combined Engagement
3,280
Total Likes
8,330
Total Retweets
2,322
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
0%
With Links
Topical Analysis:
RT @NelsonMandela: Quando un uomo ha compiuto quello che ritiene essere il suo dovere nei confronti della sua gente&del suo Paese, può riposare in pace #Madiba
"Non esistono le razze, esistono i razzisti". Rita Levi Montalcini
RT @HassanRouhani: "#Happiness is our people's right. We shouldn't be too hard on behaviors caused by joy." 29/6/2013
Caro @RobertoBurioni, so che la tua solidità d’animo ti consentirà di ignorare queste ignobili minacce, alimentate da un clima di continua violenza verbale. Sono al tuo fianco in difesa di un principio di civiltà
Se sono riuscito a creare la speranza che la cultura deve essere al centro delle politiche del Paese, questi mesi non sono passati invano
Key Insights & Takeaways
Focus on cultural and ethical values is a key aspect of their content They engage with historical and scientific figures to spark debate Content often addresses social issues and challenges discriminatory narratives
Strengths
- + Established follower base of 84,162
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @massimobray reveals an growing Twitter presence with 84,162 followers. The account demonstrates a content-creator strategy, averaging 65.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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