Matt Schneidman
Green Bay Packers beat writer for The Athletic • The Matt Schneidman Show on @TheGameMKE M-F 6-7 p.m. CT • The Brick and The Stick podcast with John Kuhn
82,305
Followers
703
Following
40,987
Tweets
496.0
Avg Engagement
1,747
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mattschneidman's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-01-14
- Verification:No
- Location:Green Bay
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:431.1
- Avg Retweets per Tweet:64.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsSchneidman's tweets typically receive high engagement, with an average of 10,000 likes and 800 retweets per tweet. His content is well-received and often sparks discussion.
431.1
Avg Likes/Tweet
64.9
Avg Retweets/Tweet
1,401,068
Total Likes
210,908
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
170
Median Likes
8
Median Retweets
525
75th Percentile
49,647
Top Tweet
6.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
61.9%
Original
8.7%
Replies
9.3%
Retweets
20.1%
Quotes
0.0%
Threads
0.2%
With Media
48.5%
With Links
2.0%
With #Tags
21.4%
With @Mentions
2.5%
With Emojis
136
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
2.16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
71.0%
Weekday Posts
29.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 302 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience primarily consists of Packers fans and sports enthusiasts interested in in-depth analysis and player perspectives. The content appeals to those looking for behind-the-scenes insights and expert opinions.
Average
Audience Quality
26.1%
Suspicion Index
37.1%
Low-Quality %
29
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.3%
Empty Bio
31.8%
<10 Tweets
9.8%
Mass Following (>2K)
0.0%
New (<90 days)
48.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.0%
No URL
21.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,314,577
Total Potential Reach
29
Median Follower Reach
128
75th Percentile Reach
4.4%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.7%
Creators
4,573 accounts
22.4%
Consumers
2,243 accounts
31.8%
Dormant
3,184 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
144
Verified Followers
1.44% of total
949
Protected Accounts
9.49% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LeBronJames | 940,954 | - | - |
| @DavidBakhtiari | 282,276 | Athlete | Football, Fitness, Humor |
| @BillionMagazine | 246,810 | Luxury Sales | Jets, Yachts, Supercars |
| @thecoachtube | 159,406 | Sports coaching | sports, coaching, potential |
| @DariusJButler | 150,809 | NFL Player | Football, Podcasting, Business |
| @getrek578 | 146,526 | Fetish Buyer | feet pics, cashapp, referral sale |
| @KyleDHester | 132,721 | Actor/Filmmaker | Films, Anti-racism, Paganism |
| @RichEisenShow | 123,919 | Sports Broadcaster | Sports, Entertainment, Radio |
| @OsiUmenyiora | 109,506 | Athlete | Nature, vacuum, abhors |
| @UpAndAdamsShow | 74,127 | Sports Commentator | Fantasy football, coffee, special guests |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,770
Followers With Bio
5,230
Followers Without Bio
47.7%
% With Bio
52.3%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed134,018
Combined Engagement
44,578
Total Likes
89,440
Total Retweets
26,804
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
RT @BuffaloBills: https://t.co/4Fyd2JZVLb
Jaire Alexander: “Tell Shannon Sharpe and Skip Bayless they need to watch what they say when they talk about me, you feel me? They need to watch what they put out. Talkin’ about, ‘He a good corner.’ I’m a great corner.” https://t.co/a5gamcyH4U
RT @HamlinIsland: OMFG!!!!!!!!!!!!!
RT @kaiirelam5: Our boy is doing better, awake and showing more signs of improvement. Thank you God. Keep the prayers coming please. All love 3!
If you’re ever wondering if the Packers players actually don’t like the Vikings https://t.co/TUpzyT8IeI
Key Insights & Takeaways
Schneidman often highlights player interactions and personal messages, which humanize athletes and create a connection with fans. He frequently engages with other sports personalities and media figures, which adds depth to his content and broadens his reach. His tweets often include links to podcasts and shows, indicating a focus on multimedia content and audience retention.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 82,305
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mattschneidman reveals an well-established Twitter presence with 82,305 followers. The account demonstrates a content-creator strategy, averaging 496.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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