Mathew Horne
Actor @UnitedAgents Writer @CBTheatreFilmTV Voice @SueTerryVoices Producer @RuffianProds Insta: @mathewfhorne
215,739
Followers
1,660
Following
24,433
Tweets
432.5
Avg Engagement
1,126
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mfhorne's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-16
- Verification:No
- Location:Scotland, United Kingdom
Data Summary
- Tweets Analyzed:3,232
- Avg Likes per Tweet:20.9
- Avg Retweets per Tweet:411.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,232 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. He maintains a consistent level of engagement with his followers.
20.9
Avg Likes/Tweet
411.6
Avg Retweets/Tweet
67,673
Total Likes
1,330,268
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
0
Median Retweets
21
75th Percentile
222,510
Top Tweet
2.0
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
15.3%
Original
63.2%
Replies
13.3%
Retweets
8.1%
Quotes
0.0%
Threads
0.3%
With Media
37.6%
With Links
17.0%
With #Tags
86.4%
With @Mentions
13.1%
With Emojis
73
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.12
Reply/Original Ratio
0.61
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.0%
Weekday Posts
25.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,232 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 430 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,232 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis followers likely include fans of his acting and writing work, as well as industry peers and collaborators. The audience appears to be interested in entertainment news and behind-the-scenes content.
Average
Audience Quality
21.8%
Suspicion Index
28.7%
Low-Quality %
64
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.5%
Empty Bio
19.1%
<10 Tweets
12.0%
Mass Following (>2K)
0.0%
New (<90 days)
44.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.8%
No URL
11.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
106,225,801
Total Potential Reach
64
Median Follower Reach
219
75th Percentile Reach
6.1%
>1K followers
1.2%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
61.5%
Creators
30,741 accounts
19.4%
Consumers
9,722 accounts
19.1%
Dormant
9,537 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
149
Verified Followers
0.15% of total
14,949
Protected Accounts
14.8% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,253 | Wrestler | Wrestling, Motivation, Self-promotion |
| @GordonRamsay | 7,696,477 | Chef | Cooking, Food, Restaurants |
| @jackwhitehall | 6,056,694 | Actor/Comedian | Comedy, Acting, Entertainment |
| @lilyallen | 5,111,114 | Singer | Music, Activism, Business |
| @JohnBishop100 | 3,481,920 | Comedian | animal rights, podcasting, family |
| @lemontwittor | 3,342,042 | Comedian | Comedy, TV Shows, Entertainment |
| @Variety | 2,911,361 | Entertainment industry | Entertainment, Business, Variety |
| @davidwalliams | 2,290,623 | Comedian | comedian, author, children |
| @BeatsByAssassin | 2,262,514 | Multitalented | Actor, Director, Rapper |
| @SarahMillican75 | 2,115,786 | Comedian | Comedy, Feminism, Pets |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,447
Followers With Bio
47,549
Followers Without Bio
52.92%
% With Bio
47.08%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,232 analyzed566,141
Combined Engagement
0
Total Likes
566,141
Total Retweets
113,228
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @TheHyyyype: me passing someone: u slow bitch me being passed: ok speed racer
RT @xsparkage: Found this on reddit (u/someothermate) this is the funniest thing I have ever seen https://t.co/zdTPelV3Je
RT @HalfOnionInABag: What if this account that is simply half an onion in a Ziploc bag ended up with more followers than @realDonaldTrump?…
RT @Alex_Negueruela: My evening at the Houses of Parliament. #ReesMogg #NoDeal #DateNight #Parliament #Brexit #NoDealBrexit https://t.co/Wg…
RT @_hidingwithboys: this is the funniest start to an interview i have ever seen i love robert smith man https://t.co/7H4okzPX0L
Key Insights & Takeaways
He frequently shares personal updates and holiday messages, which may help build a closer connection with his audience. He uses Twitter as a platform to promote his work and share behind-the-scenes content. His verified status is low, suggesting he may not be a high-profile public figure but still has a dedicated following.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 215,739
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mfhorne reveals an well-established Twitter presence with 215,739 followers. The account demonstrates a conversation-first approach, averaging 432.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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