Michael Schwab

Michael Schwab

@michaelschwab13

Astros writer, The Juice Box Journal - subscribe at the link below! / POLITICO & USA TODAY alum / Native Houstonian / Follow @michaelschwab_13 on Instagram

69,946

Followers

3,989

Following

125,911

Tweets

232.5

Avg Engagement

438

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @michaelschwab13's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-05-26
  • Verification:No
  • Location:Houston, TX

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:175.6
  • Avg Retweets per Tweet:56.9
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,247 tweets

Schwab's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. His content is well-received and often shared within the sports community.

175.6

Avg Likes/Tweet

56.9

Avg Retweets/Tweet

570,253

Total Likes

184,821

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

54

Median Likes

3

Median Retweets

230

75th Percentile

38,123

Top Tweet

3.32

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

47.0%

Original

24.0%

Replies

15.0%

Retweets

14.0%

Quotes

0.0%

Threads

0.5%

With Media

45.5%

With Links

2.6%

With #Tags

37.0%

With @Mentions

5.2%

With Emojis

83

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.51

Reply/Original Ratio

0.93

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

67.5%

Weekday Posts

32.5%

Weekend Posts

Top Hashtags

#astros (27) #ready2reign (20) #coyotestohouston (4) #voteyordan (3) #mlb (3) #3 (3) #readytoride (3) #mntwins (2) #ad (2) #nhltohouston (2)

Most Mentioned

@eephustosser (71) @astros (67) @chandler_rome (50) @thevandalorian (48) @jeremyikaufman (34) @brianmctaggart (32) @cchooks (29) @slspacecowboys (28) @michaelschwab13 (27) @markbermanfox26 (25)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,527 (47%)
Replies 778 (24%)
Retweets 487 (15%)
Quote Tweets 455 (14%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 487 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience includes baseball fans, sports enthusiasts, and followers of Houston Astros coverage. The account also attracts readers interested in sports journalism and media.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

32

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.3%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

6,773,343

Total Potential Reach

32

Median Follower Reach

153

75th Percentile Reach

4.9%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Houston, TX (852) Texas, USA (191) United States (93) Texas (71) Houston (65) Houston, Texas (60) Austin, TX (52) Dallas, TX (34) Katy, TX (32) San Antonio, TX (32)

0

Verified Followers

0.0% of total

1,015

Protected Accounts

10.15% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@jaysonst 601,394 Baseball Writer baseball, writer, podcast
@ElPesoPluma 379,973 - -
@TandMHD 246,535 Music Producer Music, Production, TV
@conquerer1 235,193 Entertainer MUSIC, AWARDS, CELEBRITIES
@schadjoe 234,928 Sports Journalist Miami Dolphins, Journalist, Sports
@tiagosplitter 201,989 Basketball Coach Basketball, Coaching, Cigars
@AlcanderLoyola 185,236 - -
@StormHourMark 152,229 Meteorologist Weather, Photography, Interviews
@BigBlueWaveUSA 140,262 Activist Voter suppression, Black Lives Matter, ForThePeopleAct
@travisa850 136,548 Cannabis Advocate Cannabis, GreenLove, Travel

Top Keywords in Follower Bios

love (309) sports (308) astros (286) houston (264) baseball (259) life (176) texas (173) husband (125) father (125) god (124)

Top Hashtags in Follower Bios

#ready2reign (66) #rockets (30) #wearetexans (22) #astros (18) #fortheh (12) #1 (9) #resist (9) #houstonastros (8) #levelup (8) #texans (7)

5,112

Followers With Bio

4,888

Followers Without Bio

51.12%

% With Bio

48.88%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

98,414

Combined Engagement

0

Total Likes

98,414

Total Retweets

19,683

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

100%

With Links

Topical Analysis:

Sports Journalism Baseball Houston Astros Player Analysis Behind-The-Scenes Content

Key Insights & Takeaways

Schwab often highlights key moments and player performances, providing in-depth analysis on critical games and events. He shares behind-the-scenes content, such as dugout reactions and stadium details, adding a personal touch to his tweets. His account reflects a blend of sports journalism and personal commentary, making his content both informative and engaging.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 69,946
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @michaelschwab13 reveals an well-established Twitter presence with 69,946 followers. The account demonstrates a content-creator strategy, averaging 232.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025