Michael Schwab
Astros writer, The Juice Box Journal - subscribe at the link below! / POLITICO & USA TODAY alum / Native Houstonian / Follow @michaelschwab_13 on Instagram
69,946
Followers
3,989
Following
125,911
Tweets
232.5
Avg Engagement
438
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @michaelschwab13's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-26
- Verification:No
- Location:Houston, TX
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:175.6
- Avg Retweets per Tweet:56.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,247 tweetsSchwab's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. His content is well-received and often shared within the sports community.
175.6
Avg Likes/Tweet
56.9
Avg Retweets/Tweet
570,253
Total Likes
184,821
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
54
Median Likes
3
Median Retweets
230
75th Percentile
38,123
Top Tweet
3.32
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
47.0%
Original
24.0%
Replies
15.0%
Retweets
14.0%
Quotes
0.0%
Threads
0.5%
With Media
45.5%
With Links
2.6%
With #Tags
37.0%
With @Mentions
5.2%
With Emojis
83
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.51
Reply/Original Ratio
0.93
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
67.5%
Weekday Posts
32.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 487 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes baseball fans, sports enthusiasts, and followers of Houston Astros coverage. The account also attracts readers interested in sports journalism and media.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
32
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.3%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,773,343
Total Potential Reach
32
Median Follower Reach
153
75th Percentile Reach
4.9%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,015
Protected Accounts
10.15% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @jaysonst | 601,394 | Baseball Writer | baseball, writer, podcast |
| @ElPesoPluma | 379,973 | - | - |
| @TandMHD | 246,535 | Music Producer | Music, Production, TV |
| @conquerer1 | 235,193 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @schadjoe | 234,928 | Sports Journalist | Miami Dolphins, Journalist, Sports |
| @tiagosplitter | 201,989 | Basketball Coach | Basketball, Coaching, Cigars |
| @AlcanderLoyola | 185,236 | - | - |
| @StormHourMark | 152,229 | Meteorologist | Weather, Photography, Interviews |
| @BigBlueWaveUSA | 140,262 | Activist | Voter suppression, Black Lives Matter, ForThePeopleAct |
| @travisa850 | 136,548 | Cannabis Advocate | Cannabis, GreenLove, Travel |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,112
Followers With Bio
4,888
Followers Without Bio
51.12%
% With Bio
48.88%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed98,414
Combined Engagement
0
Total Likes
98,414
Total Retweets
19,683
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @finkd: https://t.co/MbMxUWiQgp
RT @Titans: We asked people on Broadway to help us with our 2023 schedule release. 🤣 📺: 2023 Schedule Release on @nflnetwork https://t.co/31LsUUDn3O
RT @ATRightMovies: WHO FRAMED ROGER RABBIT was released 35 years ago today. A groundbreaking blend of live action and animation, the behind the scenes story is a fascinating one… A THREAD 1/39 https://t.co/8QX6YeMz1U
RT @MarvelStudios: Captain America: Brave New World In theaters May 3, 2024 (via @anthonymackie) https://t.co/u1kCgLolsL
RT @MsRebeccaBlack: I DONT HAVE A COUSIN FROM PHILLY? SELL THE TEAM https://t.co/tDLI2E3BFd
Key Insights & Takeaways
Schwab often highlights key moments and player performances, providing in-depth analysis on critical games and events. He shares behind-the-scenes content, such as dugout reactions and stadium details, adding a personal touch to his tweets. His account reflects a blend of sports journalism and personal commentary, making his content both informative and engaging.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 69,946
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @michaelschwab13 reveals an well-established Twitter presence with 69,946 followers. The account demonstrates a content-creator strategy, averaging 232.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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