Microsoft España
Twitter Oficial de Microsoft España. Escuchamos y conversamos. Consulta las novedades en https://news.microsoft.com/es-es Soporte técnico en @MicrosoftAyuda
61,225
Followers
2,823
Following
20,413
Tweets
17.7
Avg Engagement
1,020
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MicrosoftES's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-01-18
- Verification:Yes
- Location:España
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:6.4
- Avg Retweets per Tweet:11.3
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,246 tweetsThe account maintains a steady level of engagement with average likes and retweets, indicating a consistent but not high level of interaction. The use of hashtags and links helps drive traffic and visibility.
6.4
Avg Likes/Tweet
11.3
Avg Retweets/Tweet
20,702
Total Likes
36,616
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
12
75th Percentile
4,631
Top Tweet
0.29
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
49.8%
Original
37.6%
Replies
10.6%
Retweets
2.1%
Quotes
0.0%
Threads
0.1%
With Media
86.5%
With Links
46.7%
With #Tags
73.1%
With @Mentions
22.4%
With Emojis
219
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.75
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.2%
Weekday Posts
9.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 343 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes Spanish professionals, students, and tech enthusiasts interested in Microsoft products and services. The content is tailored to encourage participation and learning.
Below Average
Audience Quality
38.8%
Suspicion Index
57.9%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
65.5%
Empty Bio
62.4%
<10 Tweets
3.5%
Mass Following (>2K)
0.0%
New (<90 days)
75.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.2%
No URL
50.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
3,446,176
Total Potential Reach
2
Median Follower Reach
14
75th Percentile Reach
2.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.1%
Creators
2,114 accounts
16.5%
Consumers
1,646 accounts
62.4%
Dormant
6,238 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
40
Verified Followers
0.4% of total
594
Protected Accounts
5.94% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @gerardromero | 1,169,713 | Sports Journalist | Sports, Radio, Journalism |
| @PokeR988HD | 283,383 | YouTuber | Gaming, YouTube, Business |
| @JuanMa_Moreno | 196,324 | Politician | politics, family, leadership |
| @LaLigaCorp | 147,328 | Sports Organization | Football, Corporate, Spain |
| @SoyVnezolano | 90,110 | Nostalgic | Venezuela, Playas, Niñez |
| @ClaraGrima | 74,811 | - | - |
| @pau | 72,748 | Innovador | Technology, Innovation, Entrepreneurship |
| @MeliaHotelsInt | 70,195 | Hospitality | Sustainability, Hospitality, Global Trends |
| @carlosazaustre | 70,059 | - | - |
| @RRHHDigital | 57,100 | News Outlet | Liderazgo, Management, Empleo |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,450
Followers With Bio
6,550
Followers Without Bio
34.5%
% With Bio
65.5%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed15,474
Combined Engagement
1,199
Total Likes
14,275
Total Retweets
3,095
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @satyanadella: ChatGPT is coming soon to the Azure OpenAI Service, which is now generally available, as we help customers apply the world’s most advanced AI models to their own business imperatives. https://t.co/kQwydRWWnZ
RT @satyanadella: Bing and Edge + AI: a new way to search starts today https://t.co/0y8sw7waNb
RT @HoloLens: Say hello to #HoloLens2. https://t.co/eVBQ9OUeM1
¡Comienza tu carrera tecnológica con Microsoft Certifications! ➡ Inicia sesión en #MicrosoftLearn para crear tu perfil de estudiante ➡ Elige la(s) certificación(es) de Fundamentals adecuada(s) para ti ➡ Pide el cupón de examen GRATIS Empieza hoy: https://t.co/N8tJOZ9fF7 https
RT @Microsoft: A joint industry statement on COVID-19 from Microsoft, Facebook, Google, LinkedIn, Reddit, Twitter and YouTube: https://t.co/uKEXvjMuBi
Key Insights & Takeaways
The account emphasizes educational opportunities and certifications, which can attract students and professionals looking to upskill. It highlights Microsoft's local initiatives in Spain, which can strengthen brand loyalty and community engagement. The use of personal stories, like Etai Rimel's experience, adds a human touch and can increase relatability.
Strengths
- + Established follower base of 61,225
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MicrosoftES reveals an growing Twitter presence with 61,225 followers. The account demonstrates a content-creator strategy, averaging 17.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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