Mike Kelly
Hockey Analyst specializing in analytics @NHLNetwork & @Sportlogiq. Why tell people what you think when you can tell them what you know.
72,124
Followers
2,763
Following
14,616
Tweets
91.4
Avg Engagement
896
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MikeKellyNHL's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-05
- Verification:No
- Location:🇨🇦
Data Summary
- Tweets Analyzed:3,208
- Avg Likes per Tweet:52.0
- Avg Retweets per Tweet:39.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,208 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The consistent engagement suggests a loyal and interested following.
52.0
Avg Likes/Tweet
39.4
Avg Retweets/Tweet
166,776
Total Likes
126,417
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
1
Median Retweets
40
75th Percentile
25,815
Top Tweet
1.27
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
32.6%
Original
37.3%
Replies
11.0%
Retweets
19.1%
Quotes
0.0%
Threads
0.1%
With Media
46.6%
With Links
10.1%
With #Tags
53.1%
With @Mentions
9.9%
With Emojis
149
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.14
Reply/Original Ratio
1.73
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.5%
Weekday Posts
24.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,208 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 354 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,208 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes hockey fans, analysts, and enthusiasts interested in data-driven insights. The content appeals to both casual fans and those looking for in-depth analysis.
Good
Audience Quality
19.3%
Suspicion Index
24.1%
Low-Quality %
90
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
38.9%
Empty Bio
13.9%
<10 Tweets
13.4%
Mass Following (>2K)
0.0%
New (<90 days)
40.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.3%
No URL
9.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,552,949
Total Potential Reach
90
Median Follower Reach
288
75th Percentile Reach
9.3%
>1K followers
1.9%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.4%
Creators
7,141 accounts
14.7%
Consumers
1,469 accounts
13.9%
Dormant
1,390 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
94
Verified Followers
0.94% of total
1,163
Protected Accounts
11.63% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,869 | Wrestler | Wrestling, Motivation, Self-promotion |
| @mnwild | 751,383 | Sports Team | Hockey, Minnesota, State |
| @PredsNHL | 646,696 | Hockey Fan | Hockey, Nashville, Pekka |
| @RealKidPoker | 543,492 | Poker Player | Vegan, Animal lover, Poker |
| @RealKyper | 393,451 | Hockey Analyst | Hockey, Sports Betting, Author |
| @joanwalsh | 324,902 | Producer | Producer, Writer, Mom |
| @dmorey | 302,272 | Basketball Executive | Basketball, Analytics, Leadership |
| @10PSharp | 282,062 | Hockey Player | Hockey, Sports, Family |
| @schadjoe | 235,119 | Sports Journalist | Miami Dolphins, Journalist, Sports |
| @lindacohn | 234,783 | Sports Broadcaster | Mom, Sports, Goalie |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,107
Followers With Bio
3,893
Followers Without Bio
61.07%
% With Bio
38.93%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,208 analyzed72,839
Combined Engagement
0
Total Likes
72,839
Total Retweets
14,568
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @NBAonTNT: KENNY LAUNCHED SHAQ INTO THE TREE 🎄💀 https://t.co/WBltT8jflx
RT @Raptors: A statement from our president Masai Ujiri. https://t.co/ykekTq53XM
RT @AnnTelnaes: Justice Ruth Bader Ginsburg #hero https://t.co/1uXw5zc43i
RT @EdmontonOilers: "I'm here to stand up to this behaviour... I'm proud of where I come from. I'm proud to be from Ochapowace First Nation. I'm not just doing this for myself. I'm doing this for all people of colour & for the next generation." Ethan Bear's statement in resp
RT @Ravens: Before our game this week, @Lj_era8 met Landon, a huge Lamar fan from Mississippi who has a heart condition 💜🥺 Via dad Jason Berry/FB https://t.co/zcFhpu8FzY
Key Insights & Takeaways
Tage Thompson has more goals tonight than 73% of players in the league have goals this season. Montreal Canadiens are the best team in the NHL right now. One in hand, two in the back pockets. He's a captain for a reason.
Strengths
- + Established follower base of 72,124
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MikeKellyNHL reveals an growing Twitter presence with 72,124 followers. The account demonstrates a conversation-first approach, averaging 91.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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