Ministry of Health- Somalia

Ministry of Health- Somalia

@MoH_Somalia

The official Twitter account of the Ministry of Health & Human Services, Federal Republic of Somalia

Mogadishu, Somalia http://moh.gov.so/so/ Joined 2015-12-22 Date of Analysis: Dec 16, 2025

114,530

Followers

806

Following

1,491

Tweets

41.9

Avg Engagement

136

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MoH_Somalia's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2015-12-22
  • Verification:No
  • Location:Mogadishu, Somalia

Data Summary

  • Tweets Analyzed:1,371
  • Avg Likes per Tweet:27.6
  • Avg Retweets per Tweet:14.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 1,371 tweets

The account maintains a steady average engagement with likes and retweets, indicating consistent public interest in health-related updates. Verified officials often drive higher engagement through their tweets.

27.6

Avg Likes/Tweet

14.3

Avg Retweets/Tweet

37,845

Total Likes

19,630

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

16

Median Likes

5

Median Retweets

41

75th Percentile

7,183

Top Tweet

0.37

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

80.7%

Original

11.1%

Replies

6.2%

Retweets

2.0%

Quotes

0.0%

Threads

0.0%

With Media

94.5%

With Links

34.9%

With #Tags

52.3%

With @Mentions

0.4%

With Emojis

228

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.14

Reply/Original Ratio

0.32

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

72.8%

Weekday Posts

27.2%

Weekend Posts

Top Hashtags

#covid19 (278) #somalia (31) #somnih2022 (19) #mogadishu (11) #coronavirus (10) #covax (9) #happeningnow (7) #covid (7) #uhc_somalia (7) #uhcforsomalia (5)

Most Mentioned

@abikardr (372) @moh_somalia (347) @whosom (114) @caafimadka (93) @ashmuqtar (67) @unicefsomalia (63) @thevillasomalia (60) @somalipm (56) @nihsomalia (38) @unfpa_somalia (26)

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Content Strategy Analysis

Based on 1,371 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,107 (81%)
Replies 152 (11%)
Retweets 85 (6%)
Quote Tweets 27 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 85 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 1,371 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes citizens of Somalia, healthcare professionals, and public health stakeholders. The content is tailored to inform and educate about health policies and emergency responses.

Below Average

Audience Quality

42.7%

Suspicion Index

67.2%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

76.7%

Empty Bio

77.5%

<10 Tweets

2.1%

Mass Following (>2K)

0.0%

New (<90 days)

70.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

97.3%

No URL

57.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

2,548,920

Total Potential Reach

5

Median Follower Reach

21

75th Percentile Reach

0.8%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

5.2%

Creators

521 accounts

17.3%

Consumers

1,731 accounts

77.5%

Dormant

7,748 accounts

19

Verified Followers

0.19% of total

2.8%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Somalia (343) Nairobi, Kenya (194) Kenya (59) Kampala, Uganda (54) Ethiopia (32) Mogadishu (25) Eldoret, Kenya (20) Mogadishu, Somalia (18) Nairobi (17) Nakuru, Kenya (16)

19

Verified Followers

0.19% of total

293

Protected Accounts

2.93% of total

1 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@HasanIsmaik 1,136,674 Entrepreneur writing, entrepreneurship, media
@MrDuqa 140,590 - -
@ShAbdiHersy 113,027 Imam Religion, social analysis, political analysis
@Nuuraiimaan 101,946 Photojournalist Photography, Communications, Strategy
@jeffkagan 93,167 Industry Analyst Wireless, 5G, IoT
@hodansomali 87,028 Healthcare Professional Healthcare, Policy, Media
@AbdiBarud 69,458 Communications Media, Communications, Research
@KulikovUNIATF 62,217 Public Health Global Health, Universal Health Coverage, Sustainable Development
@GlobalNomad_ 33,996 - -
@WeifangMoments 31,950 - -

Top Keywords in Follower Bios

health (72) somalia (72) love (68) life (62) somali (61) political (56) social (53) god (53) business (48) university (42)

Top Hashtags in Follower Bios

#somalia (2) #spaceshost (2) #somalihistory (2) #freepalestine (2) #blacklivesmatter (2) #ai (2) #iot (2) #ecitizenkenyaatyourservice (1) #cybersecurity (1) #hisense (1)

2,328

Followers With Bio

7,672

Followers Without Bio

23.28%

% With Bio

76.72%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 1,371 analyzed

9,150

Combined Engagement

1,458

Total Likes

7,692

Total Retweets

1,830

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

80%

With @Mentions

80%

With Links

Topical Analysis:

Public Health Coronavirus Government Communication

Key Insights & Takeaways

The account frequently shares updates on coronavirus testing and prevention measures, highlighting its focus on public health crises. It leverages verified officials to build trust and credibility in the information provided. The content is primarily informational, aiming to educate and guide the public during health emergencies.

Strengths

  • + Established follower base of 114,530
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MoH_Somalia reveals an growing Twitter presence with 114,530 followers. The account demonstrates a content-creator strategy, averaging 41.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025