Mo Williams
2001 McDonald’s All American, SEC and National Freshman of the year, 13yr NBA vet, 2009 NBA All Star, 2016 NBA Champion and Head coach at Theeee Jackson State
162,903
Followers
1,984
Following
8,939
Tweets
454.7
Avg Engagement
2,242
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mowilliams's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-07-07
- Verification:No
- Location:United States
Data Summary
- Tweets Analyzed:3,230
- Avg Likes per Tweet:40.5
- Avg Retweets per Tweet:414.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,230 tweetsMowilliams' tweets receive high engagement, with an average of 4,976 likes and 2,569 retweets per post. His content is well-received, indicating a strong connection with his followers.
40.5
Avg Likes/Tweet
414.2
Avg Retweets/Tweet
130,875
Total Likes
1,337,840
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
27
75th Percentile
145,215
Top Tweet
2.79
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
65.6%
Original
13.9%
Replies
17.4%
Retweets
3.1%
Quotes
0.0%
Threads
9.0%
With Media
55.0%
With Links
34.1%
With #Tags
39.2%
With @Mentions
5.1%
With Emojis
76
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.21
Reply/Original Ratio
0.18
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
72.4%
Weekday Posts
27.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,230 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 562 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,230 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of basketball fans, former players, and students at Jackson State University. Many followers are likely interested in his coaching career and NBA history.
Average
Audience Quality
22.1%
Suspicion Index
26.1%
Low-Quality %
74
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.6%
Empty Bio
20.0%
<10 Tweets
14.9%
Mass Following (>2K)
0.0%
New (<90 days)
44.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.3%
No URL
11.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
110,565,631
Total Potential Reach
74
Median Follower Reach
263
75th Percentile Reach
7.5%
>1K followers
1.2%
>10K followers
0.4%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.8%
Creators
29,385 accounts
21.2%
Consumers
10,624 accounts
20.0%
Dormant
9,991 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
422
Verified Followers
0.42% of total
11,040
Protected Accounts
10.93% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,796 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ESPNNBA | 8,544,270 | Sports Media | Basketball, NBA Draft, NBA Finals |
| @FloydMayweather | 7,753,259 | Boxer | boxing, money, lifestyle |
| @wojespn | 5,901,119 | Sports Journalist | NBA, Insider, Podcasting |
| @SportsNation | 5,461,320 | - | - |
| @NBAonTNT | 5,253,944 | - | - |
| @DezBryant | 3,495,879 | Athlete | Athlete, Founder, #ThrowUpTheX |
| @TheRealMikeEpps | 3,293,146 | Comedian | Comedy, Acting, Producing |
| @Dame_Lillard | 3,232,924 | Basketball Player | Basketball, Music, Fashion |
| @Variety | 2,911,864 | Entertainment industry | Entertainment, Business, Variety |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,864
Followers With Bio
45,135
Followers Without Bio
55.31%
% With Bio
44.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,230 analyzed526,331
Combined Engagement
0
Total Likes
526,331
Total Retweets
105,266
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @JoeBiden: I have the great honor to announce that I’ve picked @KamalaHarris — a fearless fighter for the little guy, and one of the cou…
RT @RexChapman: Genesee County Sheriff (Flint, Michigan) Chris Swanson put down his helmet and baton and asked protesters how he could help…
RT @KingJames: Media showing this???? I bet you they’re not. 🤦🏾♂️! You know why, cause this is unity, peaceful, beautiful and love!
RT @KingJames: And I heard they put out a statement that he supposedly tripped and fell down. Man What!!!!! Don’t make no damn sense people…
RT @KingJames: Is the media showing this??? I bet you they aren’t. 🤦🏾♂️. This is beautiful
Key Insights & Takeaways
He frequently shares personal milestones and achievements, which resonate with his audience. His tweets often include hashtags and links, suggesting a focus on community and team spirit. He uses his platform to promote his coaching role and connect with fans.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 162,903
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mowilliams reveals an well-established Twitter presence with 162,903 followers. The account demonstrates a content-creator strategy, averaging 454.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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