Mpls.St.Paul Magazine
The Best of the Twin Cities.
155,038
Followers
4,372
Following
24,511
Tweets
5.8
Avg Engagement
1,249
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mspmag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-03-28
- Verification:No
- Location:Minneapolis and St. Paul
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.4
- Avg Retweets per Tweet:1.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account has an average of 376 likes and 54 retweets per tweet, indicating a moderate level of engagement. The content is well-received and shared by the audience, suggesting relevance and quality.
4.4
Avg Likes/Tweet
1.4
Avg Retweets/Tweet
14,435
Total Likes
4,543
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
5
75th Percentile
1,863
Top Tweet
0.04
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
86.0%
Original
1.0%
Replies
12.4%
Retweets
0.5%
Quotes
0.0%
Threads
0.6%
With Media
90.7%
With Links
3.4%
With #Tags
20.0%
With @Mentions
0.8%
With Emojis
137
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
94.0%
Weekday Posts
6.0%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 404 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of residents and followers of the Twin Cities area, with a keen interest in local news and personalities. They are likely engaged with both local and national political discourse.
Below Average
Audience Quality
37.9%
Suspicion Index
59.0%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
67.1%
Empty Bio
60.3%
<10 Tweets
4.7%
Mass Following (>2K)
0.0%
New (<90 days)
70.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.9%
No URL
50.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,684,986
Total Potential Reach
2
Median Follower Reach
29
75th Percentile Reach
3.0%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
24.6%
Creators
12,312 accounts
15.1%
Consumers
7,525 accounts
60.3%
Dormant
30,163 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
145
Verified Followers
0.14% of total
7,228
Protected Accounts
7.16% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @IlhanMN | 3,004,503 | Congresswoman | Mom, Refugee, Progressive |
| @6BillionPeople | 2,033,189 | - | - |
| @soledadobrien | 1,317,885 | Journalist | working, mom, journalist |
| @funder | 1,107,687 | Journalist | Politics, Journalism, Music |
| @CSuiteConfess | 1,001,529 | Executive Coach | #MeToo, Executives, Navigating |
| @ericschiffer | 688,563 | CEO | business, media, author |
| @ammr | 602,827 | Digital Marketer | Digital Marketing, Social Media, Training |
| @jerrysaltz | 556,094 | Art Critic | Art, Criticism, Writing |
| @beardfoundation | 534,651 | Culinary Organization | Food, Good, Foundation |
| @tanjaplayner | 499,166 | Artist | Pop Art, Artist, Artworks |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
30,327
Followers With Bio
70,669
Followers Without Bio
30.03%
% With Bio
69.97%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed3,748
Combined Engagement
3,351
Total Likes
397
Total Retweets
750
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
“What happened yesterday was unmistakably a violent attempt to interrupt our democratic process.” @IlhanMN speaks on the insurrection at the U.S. Capitol. https://t.co/WK0kNm1qPS
The journalist @atrupar spoke with us about covering the Trump administration for @voxdotcom, tweeting, and watching more Fox News than the president. https://t.co/Bl9qLPrjj1
Meet our latest Twin Citian, @CheyCab, whose dishy, straight-talk-from-the-chauffeur account has been a crucial local Twitter follow for years. https://t.co/FNcDubhuj8
The University of Minnesota’s student body president was instrumental in changing the U’s relationship with the Minneapolis Police Department. https://t.co/vY3OOozF3I
Meet Tara Houska (@zhaabowekwe), a self-described shy, bookish kid from the tiny border town of Ranier who grew up to be one of the most prolific Ojibwe activists and lawyers of the 21st century. https://t.co/tzFyGAqC2f
Key Insights & Takeaways
The account frequently highlights local political figures and events, emphasizing community engagement. It covers a mix of local personalities and national political commentary, showing a broad appeal. The content often includes interviews and discussions, which likely contribute to its engagement and credibility.
Strengths
- + Established follower base of 155,038
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mspmag reveals an growing Twitter presence with 155,038 followers. The account demonstrates a content-creator strategy, averaging 5.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access