news.com.au
Australia's number one news site. Bringing you the latest breaking news from Australia and around the world.
645,313
Followers
4,090
Following
307,809
Tweets
12.6
Avg Engagement
3,781
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @newscomauHQ's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-06-27
- Verification:No
- Location:Australia
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:10.6
- Avg Retweets per Tweet:2.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe average engagement per tweet includes around 744 likes and 79 retweets, indicating a moderate level of interaction. The account maintains consistent engagement despite its large follower base.
10.6
Avg Likes/Tweet
2.0
Avg Retweets/Tweet
34,302
Total Likes
6,587
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
10
75th Percentile
2,962
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.4%
Original
0.0%
Replies
1.6%
Retweets
0.0%
Quotes
0.0%
Threads
2.8%
With Media
99.0%
With Links
3.6%
With #Tags
1.6%
With @Mentions
0.1%
With Emojis
155
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
78.2%
Weekday Posts
21.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 51 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely Australian citizens interested in domestic and global news. The account also attracts international followers due to its coverage of global events.
Below Average
Audience Quality
38.6%
Suspicion Index
58.9%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
64.9%
Empty Bio
63.2%
<10 Tweets
5.8%
Mass Following (>2K)
0.0%
New (<90 days)
70.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.2%
No URL
52.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
24,524,990
Total Potential Reach
3
Median Follower Reach
22
75th Percentile Reach
1.9%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.4%
Creators
10,214 accounts
16.4%
Consumers
8,201 accounts
63.2%
Dormant
31,585 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
542
Verified Followers
0.54% of total
7,552
Protected Accounts
7.48% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,432 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,335,046 | Restaurateur | Food, Travel, Influencer |
| @iownjd | 778,848 | Lawyer | learn, inspire, engage |
| @iamoppose | 572,578 | Inspirational Speaker | self-acceptance, empowerment, love |
| @IamMzilikazi | 546,110 | Musician | Pan-African music, Album, Rise |
| @zhang_heqing | 319,697 | Counsellor | Counselling, Director, Personal |
| @CharlesWieand | 266,889 | Entertainer | Animal, Comedian, Rockstar |
| @Marchfoward | 261,165 | Activist | Pahlawan negara, Perjuangan, Bangsa |
| @freakywithkiki | 260,551 | Porn Star | Adult Entertainment, Awards, Australia |
| @gfrias | 230,871 | Journalist | Journalism, Reporting, Listening |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
37,951
Followers With Bio
63,048
Followers Without Bio
37.58%
% With Bio
62.42%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed5,810
Combined Engagement
5,368
Total Likes
442
Total Retweets
1,162
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Transgender women will no longer be allowed to compete in female track and field events regardless of their levels of testosterone. https://t.co/BusdEEA5sd
Penny Wong’s British counterpart has rejected her suggestions the UK needs to do more to confront its colonial past. https://t.co/iG9knvo6Dh
Netball Australia has admitted it’s still in a huge financial hole after Australia’s richest person Gina Rinehart withdrew a $15 million sponsorship for the sport. https://t.co/kAyuNvxyuo
South Park’s creators have gone for the jugular at the royals, depicting a particular attention-seeking couple who also “love privacy”. https://t.co/i2oWI0EvxV
#BREAKING Labor has won the 2023 NSW election. https://t.co/jMzoSeGVmF https://t.co/miiRtTVlZ2
Key Insights & Takeaways
The account frequently covers political and social issues, including topics like transgender athletes and colonial history. It highlights major financial and institutional challenges, such as those faced by Netball Australia. The content often includes links to detailed articles, suggesting a focus on in-depth reporting and news coverage.
Strengths
- + Established follower base of 645,313
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @newscomauHQ reveals an growing Twitter presence with 645,313 followers. The account demonstrates a content-creator strategy, averaging 12.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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