Aaron Ward
Ex NHL’er and TV - @SMTLive Data Science @NHL Player and Puck Tracking Analytics 〽️University of Michigan Alum #GoBlue @SlakerLori 🫶🏻 #Ally 🏳️🌈
159,976
Followers
990
Following
7,973
Tweets
42.4
Avg Engagement
2,596
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NHL_AaronWard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-01-24
- Verification:No
- Location:North Carolina, USA
Data Summary
- Tweets Analyzed:3,203
- Avg Likes per Tweet:32.6
- Avg Retweets per Tweet:9.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,203 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement is consistent across his posts, suggesting a loyal and active follower base.
32.6
Avg Likes/Tweet
9.7
Avg Retweets/Tweet
104,489
Total Likes
31,179
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
0
Median Retweets
14
75th Percentile
11,142
Top Tweet
0.26
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
9.4%
Original
79.2%
Replies
6.6%
Retweets
4.8%
Quotes
0.0%
Threads
0.6%
With Media
24.0%
With Links
21.5%
With #Tags
90.4%
With @Mentions
3.9%
With Emojis
135
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
8.4
Reply/Original Ratio
0.73
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.6%
Weekday Posts
25.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,203 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 210 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,203 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes hockey fans, data science enthusiasts, and individuals interested in sports analytics. The content appeals to both casual fans and those with a deeper interest in the sport's data and culture.
Below Average
Audience Quality
36.8%
Suspicion Index
51.6%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.9%
Empty Bio
53.9%
<10 Tweets
6.5%
Mass Following (>2K)
0.0%
New (<90 days)
74.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.0%
No URL
42.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
43,921,976
Total Potential Reach
6
Median Follower Reach
44
75th Percentile Reach
2.7%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
30.2%
Creators
15,077 accounts
15.9%
Consumers
7,955 accounts
53.9%
Dormant
26,968 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
246
Verified Followers
0.24% of total
8,627
Protected Accounts
8.54% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Forbes | 18,922,945 | Media | entrepreneurship, business, money |
| @NHL | 6,845,013 | Sports Media | Hockey, Stanley Cup, Fantasy |
| @StationCDRKelly | 5,267,135 | Astronaut | Space, Endurance, Stars |
| @BeatsByAssassin | 2,261,399 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,033,241 | - | - |
| @AmericanAir | 1,648,903 | Airline | Customer service, Travel, Aviation |
| @SinghLions | 1,333,730 | Restaurateur | Food, Travel, Influencer |
| @sherylunderwood | 1,319,435 | TV Host | Talk show, radio, sorority |
| @soledadobrien | 1,317,834 | Journalist | working, mom, journalist |
| @RexChapman | 1,254,352 | Commentator | Basketball, Horse racing, Commentary |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
43,636
Followers With Bio
57,361
Followers Without Bio
43.21%
% With Bio
56.79%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,203 analyzed32,461
Combined Engagement
18,046
Total Likes
14,415
Total Retweets
6,492
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
40%
With Links
Topical Analysis:
RT @ReggieBush: Don’t know the situation and don’t really care this shouldn’t happen and I would love to speak with this kid face to face a…
Love Don Cherry but for a guy who’s made a career of being a showman, big opinions and flashy/tacky suits, to shit on what happens after the Canes win is a joke. No corporate platinum seats here or big egos. So out of touch with this market while drinking his blue KoolAid.
Real question that needs to be answered. Does Leon owe anyone anything more than his original answer? Further, getting pushed and then called ‘pissy’ during a PUBLIC press conference by ANY media member, ends all responsibility to answer anything further from that media member. h
This? An NHL referee who I’m certain was assigned this game because he earned it, called this? That sets a ridiculous standard for this game and both teams, that he can’t maintain... and won’t. What a joke. Do better. https://t.co/Vo1dkZHu4l
#BellLetsTalk #Hey https://t.co/IzWtl1sr1i
Key Insights & Takeaways
He blends personal experience with professional expertise in hockey analytics. His content often includes social commentary and advocacy for important causes. He uses humor and bold opinions to engage his audience and spark discussion.
Strengths
- + Established follower base of 159,976
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NHL_AaronWard reveals an growing Twitter presence with 159,976 followers. The account demonstrates a conversation-first approach, averaging 42.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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