NICE
Official feed of NICE - National Institute for Health and Care Excellence. We produce evidence-based health and social care guidance. Tweets by the comms team.
254,426
Followers
1,096
Following
15,997
Tweets
227.7
Avg Engagement
2,107
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NICEComms's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-10-27
- Verification:Yes
- Location:London and Manchester, UK
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.6
- Avg Retweets per Tweet:219.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsTweets typically receive around 321 likes and 199 retweets on average. Engagement is moderate, with a focus on informative and timely health-related content.
8.6
Avg Likes/Tweet
219.1
Avg Retweets/Tweet
27,992
Total Likes
711,976
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
3
Median Retweets
15
75th Percentile
677,600
Top Tweet
0.89
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
80.3%
Original
9.2%
Replies
8.5%
Retweets
2.0%
Quotes
0.0%
Threads
0.1%
With Media
88.7%
With Links
35.4%
With #Tags
23.3%
With @Mentions
8.0%
With Emojis
245
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
99.3%
Weekday Posts
0.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 276 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes healthcare professionals, policymakers, and the general public interested in health guidance. The content is designed to inform and support decision-making in health and care settings.
Average
Audience Quality
21.1%
Suspicion Index
27.3%
Low-Quality %
44
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
33.3%
Empty Bio
30.8%
<10 Tweets
9.0%
Mass Following (>2K)
0.0%
New (<90 days)
37.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.9%
No URL
21.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,955,106
Total Potential Reach
44
Median Follower Reach
193
75th Percentile Reach
6.3%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.3%
Creators
22,161 accounts
24.9%
Consumers
12,463 accounts
30.8%
Dormant
15,376 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
349
Verified Followers
0.35% of total
11,451
Protected Accounts
11.34% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SarahBrownUK | 988,764 | Advocate | Education, Global Crisis, Podcast |
| @krishgm | 695,886 | Journalist | News, Unreported World, Podcast |
| @CGDev | 678,184 | Think Tank | Global prosperity, Independent research, Ideas |
| @CMO_England | 379,748 | Chief Medical Officer | Health, Science, Medicine |
| @sajidjavid | 305,498 | Politician | Politics, Health, Social Care |
| @AstraZeneca | 304,539 | Pharmaceuticals | science, medicines, worldwide |
| @Havenlust | 292,576 | Photographer | Photography, Travel, Art |
| @DrTomFrieden | 268,119 | Epidemiologist | Global health, Epidemiology, Saving lives |
| @iamtomskinner | 251,371 | TV Personality | Boxing, Beer, Cooking |
| @BillionMagazine | 246,636 | Luxury Sales | Jets, Yachts, Supercars |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
68,406
Followers With Bio
32,590
Followers Without Bio
67.73%
% With Bio
32.27%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed686,847
Combined Engagement
1,208
Total Likes
685,639
Total Retweets
137,369
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
RT @RoyalFamily: The Queen died peacefully at Balmoral this afternoon. The King and The Queen Consort will remain at Balmoral this evening…
RT @BorisJohnson: Everyone has a role to play in helping to control the virus by staying alert and following the rules. This is how we can…
RT @NHSEngland: This #WorldHealthDay, we want to say a big thank you to all #OurNHSPeople, including those who are returning to help tackle…
NICE has published its first 3 rapid COVID-19 guidelines. They will cover the management of: ➡️Patients in critical care ➡️Patients who are having kidney dialysis ➡️Patients who are receiving systemic anticancer treatments. Read more here: https://t.co/u1JQ57OU6t https://t.co/
NICE has today published its updated guideline on the diagnosis and management of myalgic encephalomyelitis /chronic fatigue syndrome (ME/CFS). Read more here: https://t.co/zGhr8HaAzj https://t.co/P44HI3MfcS
Key Insights & Takeaways
The account frequently shares updates on major health guidelines and public health crises like COVID-19. Content is focused on providing practical tools and resources for integrated care systems. The account maintains a professional tone and emphasizes evidence-based practices.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 254,426
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NICEComms reveals an well-established Twitter presence with 254,426 followers. The account demonstrates a content-creator strategy, averaging 227.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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