Nilanjana Roy 📚🦊

Nilanjana Roy 📚🦊

@nilanjanaroy

📚 💃🏽 | Otter of books | Black River | The Wildings | The Hundred Names of Darkness Columnist, @FTLifeArts | (Opinions personal) Rep'd by @DGALitAgents

New Delhi https://nilanjanaroy.com/ Joined 2009-04-28 Date of Analysis: Dec 16, 2025

226,827

Followers

2,030

Following

3,164

Tweets

577.9

Avg Engagement

1,327

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @nilanjanaroy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-04-28
  • Verification:No
  • Location:New Delhi

Data Summary

  • Tweets Analyzed:1,795
  • Avg Likes per Tweet:15.0
  • Avg Retweets per Tweet:562.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 1,795 tweets

His tweets typically receive a moderate to high level of engagement, with an average of over 1,000 likes and 200 retweets per post. This suggests a dedicated and interactive audience.

15.0

Avg Likes/Tweet

562.8

Avg Retweets/Tweet

26,982

Total Likes

1,010,280

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

5

Median Retweets

44

75th Percentile

433,317

Top Tweet

2.55

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

20.7%

Original

26.4%

Replies

45.6%

Retweets

7.3%

Quotes

0.0%

Threads

0.6%

With Media

41.1%

With Links

12.7%

With #Tags

78.9%

With @Mentions

14.0%

With Emojis

160

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.28

Reply/Original Ratio

0.16

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

72.0%

Weekday Posts

28.0%

Weekend Posts

Top Hashtags

#writing (23) #bharatjodoyatra (16) #bilkisbano (12) #allthatbreathes (6) #blackriver (5) #breaking (5) #bookerprize2022 (5) #books (4) #reading (4) #kolkata (4)

Most Mentioned

@westlandbooks (84) @nilanjanaroy (75) @sansip (34) @karthikavk (33) @contextindia (19) @amitvarma (19) @prempanicker (19) @amritatalwar (18) @ft (18) @sushantsin (18)

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Content Strategy Analysis

Based on 1,795 tweets

Content Type Distribution

Content Breakdown

Original Tweets 371 (21%)
Replies 474 (26%)
Retweets 819 (46%)
Quote Tweets 131 (7%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 819 retweets (46% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 1,795 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience likely includes literature enthusiasts, cultural critics, and followers of current affairs. They are drawn to his blend of personal narrative and broader social commentary.

Average

Audience Quality

29.7%

Suspicion Index

28.5%

Low-Quality %

26

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

33.5%

Empty Bio

33.7%

<10 Tweets

19.3%

Mass Following (>2K)

0.0%

New (<90 days)

65.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.9%

No URL

23.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

132,447,840

Total Potential Reach

26

Median Follower Reach

154

75th Percentile Reach

7.3%

>1K followers

1.6%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.7%

Creators

23,860 accounts

18.6%

Consumers

9,291 accounts

33.7%

Dormant

16,849 accounts

238

Verified Followers

0.48% of total

12.0%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (2,184) New Delhi, India (1,511) Mumbai, India (892) Bengaluru, India (502) Kolkata, India (413) New Delhi (408) Hyderabad, India (393) Mumbai (313) Pune, India (254) Chennai, India (245)

284

Verified Followers

0.28% of total

5,753

Protected Accounts

5.7% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,331 Wrestler Wrestling, Motivation, Self-promotion
@sardesairajdeep 8,941,848 Journalist news, humanism, better world
@ShashiTharoor 8,494,445 Politician Politics, Writing, Education
@FinancialTimes 7,547,117 News outlet business, news, insight
@FT 5,639,553 News outlet News, Headlines, Journalism
@priyankagandhi 5,385,365 Politician Politics, Leadership, Congress
@rameshsrivats 4,044,780 Writer Humor, Writing, Thinking
@RehamKhan1 3,668,033 Political Commentator Politics, Commentary, Broadcasting
@ETemelkuran 2,710,809 Author Politics, Literature, Activism
@6BillionPeople 2,034,366 - -

Top Keywords in Follower Bios

music (3,378) sports (2,668) indian (2,508) news (2,360) love (2,162) student (2,076) life (1,880) india (1,373) books (1,327) entertainment (1,265)

Top Hashtags in Follower Bios

#writer (38) #indian (35) #books (29) #india (28) #blogger (27) #author (26) #music (25) #politics (25) #photography (24) #travel (21)

50,045

Followers With Bio

50,949

Followers Without Bio

49.55%

% With Bio

50.45%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 1,795 analyzed

615,916

Combined Engagement

0

Total Likes

615,916

Total Retweets

123,183

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Social Issues Cultural Commentary Personal Narrative Literature Pop Culture Current Events

Key Insights & Takeaways

He often addresses social and cultural issues, reflecting personal experiences and societal challenges. He engages with popular media and celebrities, indicating a blend of entertainment and critique. He uses Twitter as a platform for both personal expression and public commentary on current events.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 226,827
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @nilanjanaroy reveals an well-established Twitter presence with 226,827 followers. The account demonstrates a conversation-first approach, averaging 577.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025