The New York Times Archives
This account is no longer active. For highlights from The New York Times archive follow us on Instagram https://www.facebook.com/unsupportedbrowser.
67,136
Followers
89
Following
7,860
Tweets
53.3
Avg Engagement
1,238
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NYTArchives's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-04-07
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:33.2
- Avg Retweets per Tweet:20.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsPosts received an average of 2,760 likes and 1,267 retweets, indicating strong audience interaction. The content was well-received and shared widely, suggesting its relevance and appeal.
33.2
Avg Likes/Tweet
20.1
Avg Retweets/Tweet
106,359
Total Likes
64,182
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
10
Median Likes
7
Median Retweets
33
75th Percentile
7,572
Top Tweet
0.79
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
91.3%
Original
7.1%
Replies
1.5%
Retweets
0.0%
Quotes
0.0%
Threads
3.7%
With Media
98.6%
With Links
5.4%
With #Tags
3.7%
With @Mentions
0.2%
With Emojis
201
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.6%
Weekday Posts
24.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 49 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience likely included history enthusiasts, educators, and general readers interested in notable events. Followers were engaged with historical content and appreciated the concise, informative posts.
Average
Audience Quality
25.8%
Suspicion Index
27.3%
Low-Quality %
52
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.0%
Empty Bio
24.8%
<10 Tweets
19.8%
Mass Following (>2K)
0.0%
New (<90 days)
53.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.5%
No URL
17.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,423,634
Total Potential Reach
52
Median Follower Reach
246
75th Percentile Reach
9.4%
>1K followers
1.7%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.6%
Creators
5,756 accounts
17.6%
Consumers
1,764 accounts
24.8%
Dormant
2,480 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
92
Verified Followers
0.92% of total
1,671
Protected Accounts
16.71% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,167 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BillKristol | 1,042,633 | Political Commentator | Politics, Journalism, Commentary |
| @TayeDiggs | 641,826 | Actor | acting, chocolate, hosting |
| @kasie | 620,859 | Journalist | Mom, baseball fan, Corvette |
| @profgalloway | 559,108 | Professor | Marketing, Podcasts, Strategy |
| @barbaragancia | 530,516 | Jornalista | Polemics, Available, Copa 2040 |
| @luisevivanco | 419,161 | Political Commentator | Transmuting noise, Left-wing, Right-wing |
| @MilagrosSocorro | 304,203 | Journalist | Politics, Literature, Journalism |
| @iyoba4u | 233,673 | Student | Education, Dreaming, Advocacy |
| @SheriBentsen | 180,981 | Advocate | Dog lover, Sports addict, ProChoice |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,296
Followers With Bio
3,704
Followers Without Bio
62.96%
% With Bio
37.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed27,448
Combined Engagement
19,189
Total Likes
8,259
Total Retweets
5,490
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Aretha Franklin died today. In 1973, The Times said she was "the finest singer in the world" and wrote that "she knows more than we do about so many, many sectors of human experience." https://t.co/1KdK5cAVil https://t.co/ERXRXb4Bgi
Today in 1912: Teddy Roosevelt is shot in the chest before a speech in Milwaukee. He ignores the wound and speaks for an hour before going to hospital. https://t.co/v2wAmqZGt7 https://t.co/W9CTu4eTXY
Racial Barriers Fall: Barack Obama is elected as the first black president of the United States, 10 years ago today. https://t.co/8gSz4k0GAN https://t.co/0fiewVSr1Y
Marvin Gaye was killed today in 1984, a day short of his 45th birthday. The singer, described as "an influential force in pop music" by The Times was shot by his father. https://t.co/NubEqZA4wP https://t.co/pGMeo3EAEO
Children's author Beverly Cleary was born this day in 1916. In 1999, she released "Ramona's World" her first "Ramona" book in 15 years. https://t.co/qqczHbvRXb https://t.co/jqCPpWgRzr
Key Insights & Takeaways
The account highlighted significant historical moments and quotes from The New York Times, providing context and depth to key events. It maintained a consistent posting schedule with a focus on impactful and memorable news stories. The use of links suggested an effort to direct followers to additional resources or content related to the historical highlights.
Strengths
- + Established follower base of 67,136
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NYTArchives reveals an growing Twitter presence with 67,136 followers. The account demonstrates a content-creator strategy, averaging 53.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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