Oliver Bullough
Journalist; author of Butler to the World and Moneyland Sign up to my newsletter from @CodaStory here: https://www.codastory.com/instagarchs/oleg-deripaska/…
41,986
Followers
1,008
Following
26,369
Tweets
153.3
Avg Engagement
813
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OliverBullough's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-08-31
- Verification:No
- Location:Hay-on-Wye/Y Gelli
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:22.3
- Avg Retweets per Tweet:131.0
- Followers Analyzed:22,370
Engagement Analysis
Based on 500 tweetsBullough's tweets typically receive a moderate number of likes and retweets, indicating a dedicated but not overly active audience. His content encourages thoughtful responses and debate.
22.3
Avg Likes/Tweet
131.0
Avg Retweets/Tweet
11,133
Total Likes
65,520
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
31
75th Percentile
26,943
Top Tweet
3.65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
14.2%
Original
49.4%
Replies
20.0%
Retweets
16.4%
Quotes
0.0%
Threads
0.6%
With Media
35.4%
With Links
4.4%
With #Tags
55.0%
With @Mentions
2.4%
With Emojis
158
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
3.48
Reply/Original Ratio
0.82
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
95.8%
Weekday Posts
4.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 100 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 22,370 followersHis audience includes readers interested in global affairs, politics, and investigative journalism. They are likely to be informed individuals seeking in-depth analysis and critical perspectives.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
285
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.6%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
99,894,218
Total Potential Reach
285
Median Follower Reach
1,187
75th Percentile Reach
27.6%
>1K followers
5.3%
>10K followers
1.2%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
22,370 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
2,167
Verified Followers
5.14% of total
4,832
Protected Accounts
11.46% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,796 | Wrestler | Wrestling, Motivation, Self-promotion |
| @wikileaks | 5,632,556 | Whistleblower | Leaks, PGP, Shop |
| @hrw | 5,086,147 | Human Rights | Human Rights, Abuses, Advocacy |
| @jaketapper | 3,167,960 | Journalist | News, Politics, Journalism |
| @BeatsByAssassin | 2,266,206 | Multitalented | Actor, Director, Rapper |
| @ozgurmumcu | 2,191,201 | Podcaster | Politics, Journalism, Podcasting |
| @zlj517 | 1,997,346 | Spokesman | Geopolitics, Diplomacy, Communication |
| @miguelhotero | 1,927,664 | Journalist | Politics, Journalism, Leadership |
| @SinghLions | 1,335,646 | Restaurateur | Food, Travel, Influencer |
| @soledadobrien | 1,320,041 | Journalist | working, mom, journalist |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
29,529
Followers With Bio
12,646
Followers Without Bio
70.02%
% With Bio
29.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed59,902
Combined Engagement
760
Total Likes
59,142
Total Retweets
11,980
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @SkyKaveh: Gary Lineker suspended by the BBC for upsetting the Conservatives because he stood up for some of the most vulnerable people…
RT @ByDonkeys: Solidarity with Ukraine ✊ (Russian Embassy, London) https://t.co/efRXKgDuqV
RT @pevchikh: 1/20 Dear friends, I need to draw your attention to something super bad and super important (and it doesn’t originate from Ru…
'king hell, this is bleak. What chance have British journalists got when even our own government is prepared to roll the pitch for oligarchs keen to sue us? https://t.co/bZ0tMFBL65
RT @maxseddon: Shocked by the horrifying news of Russia's absurd espionage charges against @evangershkovich, an excellent reporter and frie…
Key Insights & Takeaways
Bullough often critiques media and political decisions, highlighting their implications on public perception. He uses humor and sarcasm to engage his audience and make complex topics more accessible. His focus on corruption and financial systems reflects a deep interest in global economic issues.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 41,986
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OliverBullough reveals an well-established Twitter presence with 41,986 followers. The account demonstrates a conversation-first approach, averaging 153.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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