Onward State
Onward State is an independent, student-run Penn State news site that works to generate honest conversation in the hopes of enriching the Penn State community.
166,780
Followers
3,174
Following
90,718
Tweets
80.4
Avg Engagement
895
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @OnwardState's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-11-19
- Verification:No
- Location:State College, Pa.
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:75.8
- Avg Retweets per Tweet:4.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOnward State's tweets typically receive around 2,692 likes and 293 retweets on average, indicating strong audience interaction. The consistent engagement suggests a loyal and active follower base.
75.8
Avg Likes/Tweet
4.6
Avg Retweets/Tweet
246,462
Total Likes
14,949
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
1
Median Retweets
50
75th Percentile
3,311
Top Tweet
0.48
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
95.0%
Original
3.6%
Replies
0.2%
Retweets
1.2%
Quotes
0.0%
Threads
0.8%
With Media
97.3%
With Links
2.9%
With #Tags
49.7%
With @Mentions
17.9%
With Emojis
138
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
5.43
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
69.9%
Weekday Posts
30.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 7 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is Penn State students, alumni, and fans who seek reliable and community-focused news. The content also appeals to those interested in sports and campus life.
Average
Audience Quality
26.3%
Suspicion Index
37.6%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
49.3%
Empty Bio
35.8%
<10 Tweets
7.8%
Mass Following (>2K)
0.0%
New (<90 days)
49.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.4%
No URL
25.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,398,479
Total Potential Reach
23
Median Follower Reach
129
75th Percentile Reach
3.3%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.8%
Creators
21,396 accounts
21.4%
Consumers
10,722 accounts
35.8%
Dormant
17,882 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
314
Verified Followers
0.31% of total
12,332
Protected Accounts
12.21% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @6BillionPeople | 2,033,236 | - | - |
| @zlj517 | 1,984,617 | Spokesman | Geopolitics, Diplomacy, Communication |
| @JohnFetterman | 961,910 | Politician | Politics, Pennsylvania, Senate |
| @fosterthepeople | 870,589 | Musician | music, creativity, philosophy |
| @ZachBoychuk | 828,623 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @ARTEM_KLYUSHIN | 719,682 | Politician | Russian politics, diplomacy, international relations |
| @TayeDiggs | 646,822 | Actor | acting, chocolate, hosting |
| @Lane_Kiffin | 630,299 | Coach | Football, Coaching, Ole Miss |
| @MaggieHeroDog | 410,821 | Service Dog | Golf, Music, Service Dogs |
| @2thank | 394,935 | Appreciation Coach | Appreciation, Gratitude, Recognition |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,789
Followers With Bio
58,210
Followers Without Bio
42.37%
% With Bio
57.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed15,365
Combined Engagement
14,263
Total Likes
1,102
Total Retweets
3,073
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
In a near-empty Beaver Stadium, Sean and Liam Clifford are having a catch. https://t.co/60J4zxeMQR
The Nittany Lions are officially heading back to The Granddaddy of Them All 🌹 https://t.co/ehbdsVNFdi
Two 10-win seasons. At least one NY6 bowl victory. Most passing yards in school history. Highest completion percentage in school history. Thank you, 14. Penn State Legend. https://t.co/vVRu7ilyKq
DOWN GOES NO. 1 https://t.co/6HKhxfwE65
Man in the arena. https://t.co/VKD6u4TH9O
Key Insights & Takeaways
The account uses a mix of news and storytelling to connect with its audience. It often highlights Penn State sports events and campus culture. The use of verified links and multimedia enhances the credibility and shareability of tweets.
Strengths
- + Established follower base of 166,780
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @OnwardState reveals an growing Twitter presence with 166,780 followers. The account demonstrates a content-creator strategy, averaging 80.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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