Paul Johnson
Journalist. Former Deputy Editor, The Guardian
49,917
Followers
1,989
Following
9,422
Tweets
710.7
Avg Engagement
527
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @paul__johnson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-27
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,205
- Avg Likes per Tweet:434.0
- Avg Retweets per Tweet:276.7
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,205 tweetsHis tweets receive a high average number of likes and retweets, indicating strong audience interaction. The engagement suggests his content is both informative and thought-provoking.
434.0
Avg Likes/Tweet
276.7
Avg Retweets/Tweet
1,390,880
Total Likes
886,904
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
13
Median Retweets
146
75th Percentile
68,826
Top Tweet
14.24
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
73.5%
Original
3.2%
Replies
16.8%
Retweets
6.5%
Quotes
0.0%
Threads
0.4%
With Media
69.1%
With Links
36.7%
With #Tags
37.3%
With @Mentions
1.0%
With Emojis
167
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.39
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.5%
Weekday Posts
20.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,205 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 538 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,205 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersHis audience likely includes fellow journalists, readers of The Guardian, and individuals interested in public policy and media. The content appeals to those engaged in political and social issues.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
215
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.8%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,979,471
Total Potential Reach
215
Median Follower Reach
887
75th Percentile Reach
23.4%
>1K followers
2.4%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,998 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
904
Protected Accounts
9.04% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @ETemelkuran | 2,704,092 | Author | Politics, Literature, Activism |
| @E_L_James | 1,103,220 | Author | Romance, Fangirl, EU |
| @prageru | 959,110 | Education | Conservative, Education, Free Speech |
| @BorowitzReport | 529,243 | Satirist | satire, humor, politics |
| @coldwarsteve | 425,160 | Artist | satire, art, politics |
| @zammit_marc | 384,365 | Filmmaker | Film, Acting, Producing |
| @STU_ACTOR | 339,229 | Actor | Acting, British, TV |
| @MichaelRosenYes | 313,067 | Author | Books, Love, Education |
| @Parody_PM | 263,958 | Parody Account | politics, satire, humor |
| @thatginamiller | 233,585 | Campaigner | transparency, civic responsibility, speaking up |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,841
Followers With Bio
3,159
Followers Without Bio
68.41%
% With Bio
31.59%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,205 analyzed280,101
Combined Engagement
225,194
Total Likes
54,907
Total Retweets
56,020
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
Letter @guardian https://t.co/1dFdWsFz6r
Tell us now why you voted against a pay rise for nurses in 2017, Minister? https://t.co/lS75Ppxx7R
Boris Johnson - as seen by Matthew Parris @thetimes -Devastating https://t.co/wbSoSV3YXd
Letter @guardian https://t.co/KZeqnT4hks
So, -McDonald’s runs out of milk shakes -Nando’s runs out of chicken -Food, drink exports EU down £2bn first quarter -90k lorry driver vacancies -Poultry processing 7k vacancies -Food rotting in fields ‘Britain will prosper mightily after Brexit’ - Boris Johnson
Key Insights & Takeaways
He frequently shares articles from The Guardian, indicating a focus on journalistic content. His tweets often prompt public responses, suggesting a role in facilitating dialogue. He engages with political and social issues, reflecting a public interest in policy and accountability.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 49,917
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @paul__johnson reveals an well-established Twitter presence with 49,917 followers. The account demonstrates a content-creator strategy, averaging 710.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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