Prefeitura de São Luís

Prefeitura de São Luís

@PrefeituraSL

Perfil oficial da Prefeitura de São Luís. #PorUmaCidadeMelhor

São Luis - MA https://linktr.ee/prefeituradesaoluis Joined 2009-07-10 Date of Analysis: Dec 16, 2025

77,755

Followers

137

Following

48,244

Tweets

14.9

Avg Engagement

134

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @PrefeituraSL's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-07-10
  • Verification:No
  • Location:São Luis - MA

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:13.6
  • Avg Retweets per Tweet:1.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

On average, tweets receive 594 likes and 98 retweets, indicating moderate engagement. The content often includes calls to action and public health announcements.

13.6

Avg Likes/Tweet

1.4

Avg Retweets/Tweet

44,040

Total Likes

4,484

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

7

Median Likes

0

Median Retweets

14

75th Percentile

1,975

Top Tweet

0.19

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

49.2%

Original

50.6%

Replies

0.2%

Retweets

0.0%

Quotes

0.0%

Threads

0.0%

With Media

71.5%

With Links

57.6%

With #Tags

5.9%

With @Mentions

90.6%

With Emojis

218

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.03

Reply/Original Ratio

0.14

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

75.6%

Weekday Posts

24.4%

Weekend Posts

Top Hashtags

#porumacidademelhor (721) #prefeiturasãoluís (693) #prefeituradesãoluís (601) #sãoluíscontracovid (437) #prefs (266) #capitaldavacina (199) #capitalbrasileiradavacina (186) #vacinaetransparência (152) #sãojoãodaprefs (76) #prefeituradesãoluis (73)

Most Mentioned

@eduardobraide (29) @setursaoluis (6) @saoluisshopping (5) @prefeiturasl (5) @governoma (5) @harleyquyn (5) @feirinha (4) @senacmaranhao (3) @semispeslz (3) @bandamesadebar (3)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,598 (49%)
Replies 1,643 (51%)
Retweets 7 (0%)
Quote Tweets 1 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 7 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is residents of São Luís, with a focus on families and children. The content is tailored to inform and involve the community in local projects.

Below Average

Audience Quality

37.1%

Suspicion Index

50.3%

Low-Quality %

1

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

50.5%

Empty Bio

64.1%

<10 Tweets

2.0%

Mass Following (>2K)

0.0%

New (<90 days)

76.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

95.1%

No URL

50.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

2,122,387

Total Potential Reach

1

Median Follower Reach

10

75th Percentile Reach

1.4%

>1K followers

0.1%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

18.1%

Creators

1,811 accounts

17.8%

Consumers

1,779 accounts

64.1%

Dormant

6,410 accounts

7

Verified Followers

0.07% of total

1.1%

Professional Bios

founder, dev, analyst, etc.

0.03

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

São Luís, Brazil (530) São Luís, Brasil (498) Maranhão, Brazil (88) Brasil (85) Brazil (52) Maranhão, Brasil (39) São Luís (31) São Luís, Maranhão (24) Paço do Lumiar, Brasil (24) São José de Ribamar, Brasil (20)

7

Verified Followers

0.07% of total

967

Protected Accounts

9.67% of total

2 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ultimosegundo 427,365 News outlet política, educação, Brasil
@BandTV 398,581 TV Channel TV, programação, curiosidades
@ibgecomunica 192,533 Statistics Geografia, Estatística, Brasil
@imirante 157,665 News Outlet News, Entertainment, Music
@minc_rj 147,045 Politician Environment, Legislation, Politics
@adilio_scorpion 69,035 Entomologist Scorpion, Rei, Gaming
@CombateCancer 53,117 Healthcare -
@ricardojgomes 50,613 - -
@IGLTA 14,971 - -
@RodrigoRicoMA 14,611 - -

Top Keywords in Follower Bios

deus (329) nao (274) vida (204) tudo (167) sao (152) sempre (124) voce (111) mae (100) aqui (99) maranhao (89)

Top Hashtags in Follower Bios

#forabolsonaro (3) #lula2022 (3) #studytwt (2) #cidada (2) #so (2) #bolsonaro2022 (2) #empreendedor (2) #aylla (1) #volei (1) #bbb (1)

4,952

Followers With Bio

5,048

Followers Without Bio

49.52%

% With Bio

50.48%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

5,166

Combined Engagement

4,572

Total Likes

594

Total Retweets

1,033

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

0%

With @Mentions

100%

With Links

Topical Analysis:

Public Health Community Engagement Local Government Communication Children's Welfare Public Services

Key Insights & Takeaways

The account uses a friendly and approachable tone, often personifying the city hall as 'Tia Prefs' to build rapport. It frequently highlights public health initiatives, especially for children and vulnerable groups. The use of hashtags and links to external resources helps drive traffic and awareness.

Strengths

  • + Established follower base of 77,755
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @PrefeituraSL reveals an growing Twitter presence with 77,755 followers. The account demonstrates a conversation-first approach, averaging 14.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025