Paul Sculthorpe MBE

Paul Sculthorpe MBE

@PScully13

🎗Owner @evolvebrandsprt @Rhino_RL #BDConsultancy, Ambassador for @Saints1890 @BoardrmUK @4whenitmatters & @bloknmesh Sponsored by @WiganVehicleSol

UK https://www.leaguerhino.com/ Joined 2010-04-20 Date of Analysis: Dec 16, 2025

50,790

Followers

4,320

Following

18,249

Tweets

43.7

Avg Engagement

123

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @PScully13's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-04-20
  • Verification:No
  • Location:UK

Data Summary

  • Tweets Analyzed:3,225
  • Avg Likes per Tweet:26.1
  • Avg Retweets per Tweet:17.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,225 tweets

The average engagement per tweet is moderate, with a focus on likes rather than retweets. The content seems to resonate emotionally, contributing to sustained interaction.

26.1

Avg Likes/Tweet

17.7

Avg Retweets/Tweet

84,035

Total Likes

56,975

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

18

75th Percentile

11,550

Top Tweet

0.86

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Commentator

Adds perspective to others content

14.4%

Original

34.9%

Replies

26.5%

Retweets

24.2%

Quotes

0.0%

Threads

0.2%

With Media

61.5%

With Links

19.7%

With #Tags

75.0%

With @Mentions

80.3%

With Emojis

126

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.43

Reply/Original Ratio

0.91

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

70.8%

Weekday Posts

29.2%

Weekend Posts

Top Hashtags

#rugbyleague (43) #thelasttackle (33) #boardrm (31) #yourfutureourpassion (30) #coys (20) #rlwc2021 (16) #superleague (13) #rugby (11) #1precky (11) #positiverecruitment (10)

Most Mentioned

@pscully13 (360) @rhino_rl (248) @sarm0161 (162) @saints1890 (161) @betfred (127) @superleague (118) @steveprescott1 (104) @boardrmuk (100) @jakescully7 (74) @waggataurus (74)

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Content Strategy Analysis

Based on 3,225 tweets

Content Type Distribution

Content Breakdown

Original Tweets 463 (14%)
Replies 1,125 (35%)
Retweets 855 (27%)
Quote Tweets 782 (24%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 855 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,225 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience appears to be interested in sports, business, and community engagement, with a focus on leadership and inspiration. They are likely professionals or enthusiasts looking for connection and insight.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

65

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.3%

No URL

100.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

14,547,226

Total Potential Reach

65

Median Follower Reach

270

75th Percentile Reach

9.3%

>1K followers

1.6%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

North West, England (211) England, United Kingdom (186) Saint Helens, England (169) Leeds, England (147) Wigan, England (141) Hull, England (140) United Kingdom (139) Warrington, England (135) Manchester, England (125) Liverpool, England (90)

0

Verified Followers

0.0% of total

1,035

Protected Accounts

10.35% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@benstokes38 1,353,095 Cricketer Cricket, Golf, Ambassador
@adamhillscomedy 607,669 Comedian Comedy, TV, Writing
@JeffBrazier 460,600 Life Coach Community, Life Coaching, Author
@StephLunch 430,230 TV Presenter Finance, TV presenting, Engineering
@RonanOGara10 421,164 Rugby Player rugby, coaching, punditry
@PaulMerse 390,709 Pundit Football, Soccer, Pundit
@eljonesuk 337,137 Sports Broadcaster Football, Betting, Podcasting
@GoogleExpertUK 263,251 SEO Expert SEO, Cruise, Art
@HarryGoaz 232,610 - -
@SuperLeague 231,935 Sports Betting Rugby, Betting, TikTok

Top Keywords in Follower Bios

rugby (890) league (595) love (391) life (257) sports (244) views (240) dad (225) st (221) player (216) family (195)

Top Hashtags in Follower Bios

#rugbyleague (17) #lufc (12) #coys (11) #ynwa (11) #mot (11) #lfc (10) #mufc (7) #nhs (7) #mentalhealth (6) #1 (6)

5,607

Followers With Bio

4,393

Followers Without Bio

56.07%

% With Bio

43.93%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,225 analyzed

36,811

Combined Engagement

0

Total Likes

36,811

Total Retweets

7,362

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Sports Business Community Engagement Leadership Emotional Resonance Brand Promotion

Key Insights & Takeaways

The user frequently shares emotionally charged content that highlights admiration for athletes and leaders. They are affiliated with multiple brands and organizations, indicating a strategic online presence. Their tweets often include links, suggesting a focus on driving traffic or promoting affiliated content.

Strengths

  • + Established follower base of 50,790
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @PScully13 reveals an growing Twitter presence with 50,790 followers. The account demonstrates a conversation-first approach, averaging 43.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025