UMN School of Public Health
The University of Minnesota School of Public Health: shaping a future of health #UMNDriven #UMNproud @UMNews
16,828
Followers
3,104
Following
23,889
Tweets
10.9
Avg Engagement
472
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PublicHealthUMN's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-05-01
- Verification:No
- Location:Minnesota
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:2.2
- Avg Retweets per Tweet:8.7
- Followers Analyzed:16,775
Engagement Analysis
Based on 3,245 tweetsThe account has an average of 92 likes and 37 retweets per tweet, indicating moderate engagement. Verified status may contribute to increased trust and reach.
2.2
Avg Likes/Tweet
8.7
Avg Retweets/Tweet
7,047
Total Likes
28,249
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
2
Median Retweets
7
75th Percentile
10,481
Top Tweet
0.65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
24.7%
Original
13.4%
Replies
59.6%
Retweets
2.3%
Quotes
0.0%
Threads
0.7%
With Media
87.4%
With Links
46.5%
With #Tags
88.7%
With @Mentions
20.9%
With Emojis
221
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.54
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.7%
Weekday Posts
3.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,934 retweets (60% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 16,775 followersThe primary audience is likely public health professionals, students, and community members interested in health equity. The content is also aimed at policymakers and the general public.
Good
Audience Quality
14.9%
Suspicion Index
15.2%
Low-Quality %
196
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.0%
Empty Bio
14.3%
<10 Tweets
18.5%
Mass Following (>2K)
0.0%
New (<90 days)
21.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
54.4%
No URL
8.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
73,169,374
Total Potential Reach
196
Median Follower Reach
686
75th Percentile Reach
19.0%
>1K followers
2.8%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.8%
Creators
11,208 accounts
18.9%
Consumers
3,170 accounts
14.3%
Dormant
2,397 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
405
Verified Followers
2.41% of total
1,642
Protected Accounts
9.79% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,422 | Wrestler | Wrestling, Motivation, Self-promotion |
| @WHO | 12,161,866 | Healthcare | UnitedNations, HealthForAll, COVID19 |
| @verified | 4,201,570 | - | - |
| @amyklobuchar | 2,045,016 | Politician | Politics, Minnesota, Legislation |
| @CDCemergency | 1,974,886 | Public Health | Public Health, Preparedness, Emergency Response |
| @soledadobrien | 1,320,625 | Journalist | working, mom, journalist |
| @alfranken | 1,192,631 | Politician | Politics, Minnesota, Democrat |
| @AyannaPressley | 1,052,466 | Politician | politics, activism, representation |
| @LeBronJames | 1,006,764 | - | - |
| @nonprofitorgs | 775,057 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
13,092
Followers With Bio
3,683
Followers Without Bio
78.04%
% With Bio
21.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed12,557
Combined Engagement
0
Total Likes
12,557
Total Retweets
2,511
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @WHO: 🚨 BREAKING: "For all of these reasons, I have decided that the global #monkeypox outbreak represents a public health emergency of international concern."-@DrTedros https://t.co/qvmYX1ZBAL
RT @RRHDr: Still trying to wrap my head around the fact that as I was boarding my @Delta flight yesterday the mask mandate was dropped. As those around me (flight attendants included) jubilantly removed their masks, I added a second mask for extra protection.
RT @rwidome: Hi!! This is your regular reminder that it is STILL okay to not want to get Covid! Even if: ✅You are *not* immune compromised ✅You *don't* live with a kid < 5 years old ✅People like you usually only get mildly sick right after infection You are permitted to not
RT @AyannaPressley: In case you need to hear it today: abortion is health care and health care is a fundamental human right.
RT @katybkoz: Please read this incredibly well-researched, thoughtful, and compelling @business story by @clairesuddath about what it's like to give birth and take care of people giving birth in rural West Texas. https://t.co/ph5uyOKRnX
Key Insights & Takeaways
The account frequently addresses systemic issues like structural racism and its impact on health outcomes. It emphasizes the importance of public trust in health institutions during crises. It engages with public concerns about vaccine mandates and booster shots.
Strengths
- + Established follower base of 16,828
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PublicHealthUMN reveals an growing Twitter presence with 16,828 followers. The account demonstrates a content-creator strategy, averaging 10.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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