Public Health Wales
We are the national public health agency in Wales. Cymraeg: @IechydCyhoeddus
70,452
Followers
1,377
Following
15,204
Tweets
51.4
Avg Engagement
390
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PublicHealthW's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-20
- Verification:Yes
- Location:Wales
Data Summary
- Tweets Analyzed:3,227
- Avg Likes per Tweet:17.1
- Avg Retweets per Tweet:34.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,227 tweetsThe account has moderate engagement with an average of 272 likes and 165 retweets per tweet. Verified accounts make up 0.4% of its followers, indicating a mix of public and private engagement.
17.1
Avg Likes/Tweet
34.3
Avg Retweets/Tweet
55,185
Total Likes
110,596
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
12
Median Retweets
51
75th Percentile
12,342
Top Tweet
0.73
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.8%
Original
6.8%
Replies
31.6%
Retweets
2.8%
Quotes
0.0%
Threads
0.0%
With Media
93.6%
With Links
30.6%
With #Tags
40.1%
With @Mentions
40.7%
With Emojis
236
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.12
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.3%
Weekday Posts
11.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,227 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,019 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,227 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes residents of Wales, healthcare professionals, and individuals seeking reliable health information. The use of Welsh suggests a focus on reaching Welsh-speaking communities.
Average
Audience Quality
28.3%
Suspicion Index
42.6%
Low-Quality %
13
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.1%
Empty Bio
46.0%
<10 Tweets
6.0%
Mass Following (>2K)
0.0%
New (<90 days)
48.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.9%
No URL
35.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,421,868
Total Potential Reach
13
Median Follower Reach
105
75th Percentile Reach
4.9%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.8%
Creators
3,377 accounts
20.3%
Consumers
2,027 accounts
46.0%
Dormant
4,596 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
36
Verified Followers
0.36% of total
923
Protected Accounts
9.23% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,962 | Wrestler | Wrestling, Motivation, Self-promotion |
| @HelenBevan | 132,722 | Transformation Officer | ideas, inspiration, learning |
| @nesta_uk | 114,282 | Innovation Agency | innovation, social good, solutions |
| @UKChange | 112,872 | Activism | News, updates, campaigns |
| @janemerrick23 | 106,264 | Journalist | Politics, Allotment, Knitting |
| @Visiongeo | 88,956 | Philanthropist | NGO funding, Philanthropy, Travel |
| @ZSCoban | 75,085 | Writer | Magazine, Memory, Dream |
| @LSEpoliticsblog | 71,364 | Political Analysts | British politics, analysis, debate |
| @IainRWhite | 70,198 | Political Analyst | #FBPE |
| @foodgov | 61,091 | Regulatory Agency | food safety, authenticity, sustainability |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,992
Followers With Bio
5,008
Followers Without Bio
49.92%
% With Bio
50.08%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,227 analyzed24,332
Combined Engagement
0
Total Likes
24,332
Total Retweets
4,866
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @IanMcKellen: I feel very lucky to have had the vaccine. I would have no hesitation in recommending it to anyone. https://t.co/gBLRR0OeJc
RT @NHSEngland: Lights, camera, vaccine! 🎬 Thanks @eltonofficial and @themichaelcaine for encouraging people to get the #COVIDVaccine. (Sorry it didn't quite work out, Elton.) 😬 https://t.co/m0BIzKIu1b
RT @Cymru: CWPAN Y BYD!!!! https://t.co/5KP0FmJav4
RT @fmwales: Please note that when the Prime Minister makes his announcement tonight, any changes he makes to “national measures” apply to England only. Here in Wales we already have stay at home restrictions. Diolch to you all for staying home - you are protecting our NHS and sa
RT @fmwales: Any changes announced by @BorisJohnson this evening apply to England only. I will be setting out the position in Wales in my press conference on Friday. Thank you for continuing to keep Wales safe.
Key Insights & Takeaways
The account frequently shares links to official dashboards and statements, emphasizing transparency and real-time updates. It provides clear, actionable advice on health-related topics such as vaccination and school attendance. The use of both English and Welsh highlights a commitment to inclusivity and accessibility.
Strengths
- + Established follower base of 70,452
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PublicHealthW reveals an growing Twitter presence with 70,452 followers. The account demonstrates a content-creator strategy, averaging 51.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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