PUMA Perú
#SheMovesUs Con propósito, actitud y orgullo 💜
60,923
Followers
161
Following
4,363
Tweets
45.8
Avg Engagement
38
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PUMAPeru's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-06-20
- Verification:No
- Location:Lima
Data Summary
- Tweets Analyzed:3,150
- Avg Likes per Tweet:19.5
- Avg Retweets per Tweet:26.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,150 tweetsThe account maintains a consistent level of engagement with average likes and retweets, indicating a loyal and active follower base. The content is well-received, with a focus on visual and interactive posts.
19.5
Avg Likes/Tweet
26.3
Avg Retweets/Tweet
61,496
Total Likes
82,688
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
8
75th Percentile
15,404
Top Tweet
0.75
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.6%
Original
33.8%
Replies
6.9%
Retweets
0.6%
Quotes
0.0%
Threads
0.0%
With Media
62.3%
With Links
70.1%
With #Tags
64.9%
With @Mentions
6.9%
With Emojis
114
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.58
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.4%
Weekday Posts
19.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,150 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 217 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,150 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely young, sports enthusiasts, and fans of PUMA's basketball line in Peru. They are interested in collaborations, limited editions, and community-driven projects.
Average
Audience Quality
29.5%
Suspicion Index
33.1%
Low-Quality %
16
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.6%
Empty Bio
32.9%
<10 Tweets
9.4%
Mass Following (>2K)
0.0%
New (<90 days)
70.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.0%
No URL
20.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,441,953
Total Potential Reach
16
Median Follower Reach
68
75th Percentile Reach
2.3%
>1K followers
0.4%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.1%
Creators
4,206 accounts
25.1%
Consumers
2,509 accounts
32.9%
Dormant
3,285 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
5
Verified Followers
0.05% of total
1,255
Protected Accounts
12.55% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @soledadobrien | 1,313,936 | Journalist | working, mom, journalist |
| @anahidec | 1,073,025 | Actress | actriz, cantante, bailarina |
| @SomosElComercio | 388,747 | Journalist | news, current events, free distribution |
| @Daminous_Purity | 351,451 | Minister | WWE, NFL, FIFA |
| @WorldResources | 200,658 | Researcher | food, forests, water |
| @SandraMuente | 184,587 | Musician | Music, Acting, Teaching |
| @FuchsOfficial | 182,130 | Soccer Player | Soccer, Esports, Fatherhood |
| @Juega_eFootball | 142,445 | Gaming | eFootball, Latam, Gaming |
| @alexandrahorler | 130,632 | Periodista | Deportes, Lucha, Machismo |
| @atokito | 95,085 | Periodista | journalism, rally racing, dreams |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,443
Followers With Bio
4,557
Followers Without Bio
54.43%
% With Bio
45.57%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,150 analyzed47,592
Combined Engagement
17,885
Total Likes
29,707
Total Retweets
9,518
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
PUMA BASKET PATENT WORN BY BTS & YOU. https://t.co/u5Xliybyii
RT @Arsenal: Full-time: Reading 1-2 @Arsenal. The Gunners are in the FA Cup final! #RFCvAFC http://t.co/l9A31peZKJ
RT @Arsenal: GOAL! Olivier Giroud! 1-0 (77) #AFCvBAY https://t.co/AX8keVm22R
PUMA BASKET MADE BY BTS & YOU. https://t.co/t6FIYUGtoi https://t.co/xSdB4cAWS9
RT @Arsenal: Here’s the @Arsenal and @PUMA kit trilogy for 2014/15 What do you think? #StrongerTogether http://t.co/iq08ZI6YsG
Key Insights & Takeaways
The account heavily promotes PUMA's basketball collaborations, especially with BTS, which attracts significant attention. It uses a mix of promotional and community-focused content to maintain engagement. The use of multiple links in tweets suggests a strategy to drive traffic to specific campaigns or store locations.
Strengths
- + Established follower base of 60,923
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PUMAPeru reveals an growing Twitter presence with 60,923 followers. The account demonstrates a content-creator strategy, averaging 45.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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