Radio UNAM
Radiodifusora de la @UNAM_MX | 96.1 FM y 860 AM | Adolfo Prieto 133, Col. Del Valle. #ExperienciaSonora #radio #cultura #UNAM #CDMX
255,904
Followers
1,220
Following
57,774
Tweets
16.2
Avg Engagement
1,475
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @RadioUNAM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-01-05
- Verification:No
- Location:México, D.F.
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:12.4
- Avg Retweets per Tweet:3.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,246 tweetsThe account maintains a consistent level of engagement with average likes and retweets per tweet. The use of interactive quizzes encourages audience participation and keeps the content dynamic.
12.4
Avg Likes/Tweet
3.8
Avg Retweets/Tweet
40,348
Total Likes
12,213
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
2
Median Retweets
17
75th Percentile
1,856
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
85.4%
Original
2.8%
Replies
11.6%
Retweets
0.2%
Quotes
0.0%
Threads
0.1%
With Media
87.6%
With Links
82.2%
With #Tags
32.9%
With @Mentions
80.2%
With Emojis
224
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
76.6%
Weekday Posts
23.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 378 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is likely students, faculty, and residents of Mexico City interested in culture and education. The use of hashtags like #UNAM and #CDMX suggests a focus on local and academic communities.
Average
Audience Quality
29.1%
Suspicion Index
35.6%
Low-Quality %
12
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.4%
Empty Bio
34.9%
<10 Tweets
7.9%
Mass Following (>2K)
0.0%
New (<90 days)
67.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.1%
No URL
24.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,519,814
Total Potential Reach
12
Median Follower Reach
69
75th Percentile Reach
3.5%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.0%
Creators
21,494 accounts
22.1%
Consumers
11,046 accounts
34.9%
Dormant
17,460 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
117
Verified Followers
0.12% of total
12,208
Protected Accounts
12.09% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @lajornadaonline | 2,807,983 | News outlet | news, print, updates |
| @6BillionPeople | 2,034,930 | - | - |
| @miguelhotero | 1,929,256 | Journalist | Politics, Journalism, Leadership |
| @LibreriasGandhi | 1,704,582 | Librería | Books, Culture, Mexico |
| @JavierSolorzano | 1,307,358 | Journalist | Periodista, Columnista, Colaborador |
| @V_TrujilloM | 1,214,081 | Actor | Actor, productor, director |
| @haroldazuara | 1,036,396 | Actor | Music, Hamilton, Spotify |
| @SCT_mx | 919,609 | - | - |
| @BancoMundialLAC | 886,927 | Economist | development, Latin America, Caribbean |
| @Tu_IMSS | 820,817 | Healthcare | Healthcare, Social Security, Mexico |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,032
Followers With Bio
45,966
Followers Without Bio
54.49%
% With Bio
45.51%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed5,436
Combined Engagement
4,874
Total Likes
562
Total Retweets
1,087
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
¡Buenas tardes, #radionauta! Te deseamos un excelente martes. Pon a prueba tus conocimientos de arte y dinos quién es el autor de esta obra 🖼️ a) Paul Cézanne b) Pablo Picasso c) Claude Monet https://t.co/7BIgiZVdCl
¡Buenas noches, #radionauta! Te deseamos un excelente y divertido viernes. Pon a prueba tus conocimientos de arte y responde: ¿quién es el autor/a de esta obra? 🖼️ a) Pablo Picasso b) René Magritte c) Salvador Dalí https://t.co/rwLys4x07R
¡Buenas tardes, #radionauta! Te deseamos un excelente domingo. ✨ Pon a prueba tus conocimientos de arte y responde: ¿quién es el autor/a de esta obra? 🎨🖌️ a)Remedios Varo b)René Magritte c)Leonora Carrington https://t.co/6MmeCWkUnj
¡Excelente martes, #radionauta! 😊 Pon a prueba tus conocimientos de arte y responde: ¿Quién es el autor de esta pintura? 🎨🖼️ A) Leonardo da Vinci B) Pablo Picasso C) Vincent van Gogh https://t.co/TK5DTB7vi6
¡Buenas tardes, #radionauta! Te deseamos un excelente viernes. Pon a prueba tus conocimientos de cine y responde: ¿Quién es el director de este filme? 🎬 a) Luis Buñuel b) Alfred Hitchcock c) Martin Scorsese https://t.co/XDdmARIl8S
Key Insights & Takeaways
The account uses interactive quizzes to engage listeners and promote learning. It leverages its association with UNAM to build credibility and trust. The consistent use of hashtags helps in increasing visibility and community interaction.
Strengths
- + Established follower base of 255,904
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @RadioUNAM reveals an growing Twitter presence with 255,904 followers. The account demonstrates a content-creator strategy, averaging 16.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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