Raspberry Pi

Raspberry Pi

@Raspberry_Pi

Find us on Threads, LinkedIn, Mastodon, Instagram, TikTok, and YouTube. Be excellent to each other

Cambridge, UK https://www.raspberrypi.com/ Joined 2011-05-21 Date of Analysis: Dec 16, 2025

614,947

Followers

1,319

Following

43,837

Tweets

71.4

Avg Engagement

7,599

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Raspberry_Pi's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-05-21
  • Verification:No
  • Location:Cambridge, UK

Data Summary

  • Tweets Analyzed:3,239
  • Avg Likes per Tweet:45.9
  • Avg Retweets per Tweet:25.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,239 tweets

The average engagement per tweet is high, with 3,667 likes and 601 retweets, showing strong interaction. The content is well-received and shared within the community.

45.9

Avg Likes/Tweet

25.5

Avg Retweets/Tweet

148,671

Total Likes

82,629

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

3

Median Retweets

48

75th Percentile

15,420

Top Tweet

0.12

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

18.5%

Original

45.4%

Replies

26.3%

Retweets

9.8%

Quotes

0.0%

Threads

1.0%

With Media

39.1%

With Links

13.2%

With #Tags

75.5%

With @Mentions

11.9%

With Emojis

106

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.45

Reply/Original Ratio

0.37

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

91.3%

Weekday Posts

8.7%

Weekend Posts

Top Hashtags

#raspberrypi (75) #mfr2022 (29) #magpimonday (22) #picow (17) #shotonraspberrypi (16) #ew22 (14) #rp2040 (12) #piday (11) #embeddedworld (10) #raspberrypipico (10)

Most Mentioned

@raspberry_pi (398) @themagpi (183) @hackspacemag (97) @pimoroni (85) @kevsmac (78) @tobyrobertspi (70) @aallan (65) @siliconsj (63) @wireframemag (61) @rpilocator (52)

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Content Strategy Analysis

Based on 3,239 tweets

Content Type Distribution

Content Breakdown

Original Tweets 600 (19%)
Replies 1,469 (45%)
Retweets 851 (26%)
Quote Tweets 319 (10%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 851 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,239 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely tech enthusiasts, hobbyists, and educators interested in Raspberry Pi and IoT projects. They are engaged with content that highlights new products and niche tech topics.

Average

Audience Quality

34.3%

Suspicion Index

50.0%

Low-Quality %

5

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

58.2%

Empty Bio

52.3%

<10 Tweets

4.2%

Mass Following (>2K)

0.0%

New (<90 days)

68.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

86.8%

No URL

41.7%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

9,257,021

Total Potential Reach

5

Median Follower Reach

37

75th Percentile Reach

2.0%

>1K followers

0.2%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

29.1%

Creators

14,573 accounts

18.5%

Consumers

9,267 accounts

52.3%

Dormant

26,160 accounts

504

Verified Followers

1.01% of total

7.7%

Professional Bios

founder, dev, analyst, etc.

0.05

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (259) India (168) Earth (110) Canada (98) United Kingdom (98) Nairobi, Kenya (95) USA (95) France (91) London, England (83) Los Angeles, CA (73)

860

Verified Followers

0.85% of total

8,233

Protected Accounts

8.15% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,067 Wrestler Wrestling, Motivation, Self-promotion
@depthsofwiki 771,401 Wikipedia Enthusiast Wikipedia, favorite things, fluffybabycow
@sampepper 740,943 Influencer YouTube, Pranks, Vlogs
@AnonymousPress 648,661 Journalist Collaborative reporting, Mainstream media, Anonymous
@davemorin 397,129 Entrepreneur Tech, Entrepreneurship, Innovation
@RadioShack 377,742 - -
@sunnylane 314,014 Adult Film Star Adult entertainment, Intimacy coaching, Astrology
@WilliamOsman 313,845 YouTuber Science, Pagan rituals, Safety
@DThompsonDev 257,563 Software Developer Software dev, DevEcosystems, Public Speaking
@_JohnHammond 179,464 Hacker Hacker, Cybersecurity, Researcher

Top Keywords in Follower Bios

engineer (2,359) software (1,820) developer (1,761) tech (1,502) enthusiast (1,224) love (1,204) student (1,169) web (1,039) life (975) technology (955)

Top Hashtags in Follower Bios

#bitcoin (302) #ai (105) #python (90) #btc (78) #iot (68) #linux (67) #cybersecurity (56) #tech (53) #crypto (45) #infosec (41)

43,864

Followers With Bio

57,135

Followers Without Bio

43.43%

% With Bio

56.57%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,239 analyzed

59,167

Combined Engagement

22,378

Total Likes

36,789

Total Retweets

11,833

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

40%

With Links

Topical Analysis:

Raspberry Pi Products Iot Tech Community Education Hardware Community Engagement Content Sharing

Key Insights & Takeaways

The account frequently shares product updates and new Raspberry Pi hardware, which drives engagement. Content about niche LEGO sets and IoT projects appeals to a specific and passionate audience. The use of multiple platforms like Threads, LinkedIn, and YouTube suggests a multi-channel strategy to expand reach.

Strengths

  • + Established follower base of 614,947
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Raspberry_Pi reveals an growing Twitter presence with 614,947 followers. The account demonstrates a conversation-first approach, averaging 71.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025