Royal Ontario Museum
Royal Ontario Museum (ROM) showcases art, culture, and nature from around the globe and across the ages.
201,011
Followers
2,397
Following
42,941
Tweets
33.0
Avg Engagement
1,563
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ROMtoronto's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-22
- Verification:No
- Location:Toronto, Ontario, Canada
Data Summary
- Tweets Analyzed:3,243
- Avg Likes per Tweet:13.3
- Avg Retweets per Tweet:19.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,243 tweetsThe account maintains a steady level of engagement with an average of 1,051 likes and 160 retweets per tweet. Its content is well-received, with notable engagement on visually striking and informative posts.
13.3
Avg Likes/Tweet
19.7
Avg Retweets/Tweet
43,120
Total Likes
63,823
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
2
Median Retweets
19
75th Percentile
22,674
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
29.9%
Original
46.9%
Replies
16.9%
Retweets
6.4%
Quotes
0.0%
Threads
5.2%
With Media
64.9%
With Links
24.3%
With #Tags
50.6%
With @Mentions
31.5%
With Emojis
186
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.57
Reply/Original Ratio
0.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.3%
Weekday Posts
22.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,243 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 547 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,243 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes art and history enthusiasts, students, and general culture seekers. It also attracts science and nature lovers due to its focus on mineralogy and ancient artifacts.
Average
Audience Quality
28.8%
Suspicion Index
38.0%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.3%
Empty Bio
39.2%
<10 Tweets
11.8%
Mass Following (>2K)
0.0%
New (<90 days)
55.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.3%
No URL
30.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
68,981,432
Total Potential Reach
19
Median Follower Reach
175
75th Percentile Reach
8.4%
>1K followers
1.4%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.2%
Creators
22,099 accounts
16.6%
Consumers
8,317 accounts
39.2%
Dormant
19,584 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
228
Verified Followers
0.23% of total
8,109
Protected Accounts
8.03% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,669 | Wrestler | Wrestling, Motivation, Self-promotion |
| @deadmau5 | 3,345,105 | Music Producer | Music, Gaming, Animals |
| @RealGDT | 2,397,066 | Director | Filmmaking, Horror, Fantasy |
| @6BillionPeople | 2,033,774 | - | - |
| @MUNALmx | 1,410,189 | Art Museum | Art, Culture, Mexico |
| @soledadobrien | 1,317,754 | Journalist | working, mom, journalist |
| @GettyMuseum | 1,315,619 | Museum | Art, Los Angeles, Global |
| @MuseeOrsay | 758,349 | Museum | Art, History, Culture |
| @luxurytravel | 720,442 | Travel Blogger | luxury travel, editor, blog |
| @AsapSCIENCE | 708,825 | Science Educators | Science, Education, LGBTQ+ |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,989
Followers With Bio
56,009
Followers Without Bio
44.54%
% With Bio
55.46%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,243 analyzed51,820
Combined Engagement
7,889
Total Likes
43,931
Total Retweets
10,364
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @bbcstudios: Congratulations to @bbcstudios Natural History Unit’s @SamRowleyPhoto whose snap of two mice fighting on the London undergr…
RT @paighton_miller: You know you’re destined for cardiac surgery when the most exciting part of vacation is getting to see the only preser…
our gems, uncut https://t.co/2qdNfYdTgE
This figure of a maiden, or kore, is one of the most intricate and highly decorated statues from ancient Greece. In many places the sculpture bears remnants of original paint! On loan from the Acropolis Museum, Kore 670 will be on display on the main floor at ROM until Sept. 25.
We interrupt your day with a very important mineralogy announcement! 🍪 https://t.co/HVfdEcTU2W
Key Insights & Takeaways
The account highlights rare and historically significant artifacts, such as ancient statues and minerals. It uses a mix of educational and entertaining content to maintain audience interest. The use of links and multimedia enhances the storytelling and provides deeper context to the shared content.
Strengths
- + Established follower base of 201,011
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ROMtoronto reveals an growing Twitter presence with 201,011 followers. The account demonstrates a conversation-first approach, averaging 33.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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