Deutsches Rotes Kreuz

Deutsches Rotes Kreuz

@roteskreuz_de

Offizieller Account des Deutschen Roten Kreuzes. #DRK #HumanitäreHilfe

Berlin, Germany https://www.drk.de/ Joined 2009-05-20 Date of Analysis: Dec 16, 2025

108,435

Followers

1,902

Following

12,564

Tweets

23.6

Avg Engagement

418

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @roteskreuz_de's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-05-20
  • Verification:Yes
  • Location:Berlin, Germany

Data Summary

  • Tweets Analyzed:3,206
  • Avg Likes per Tweet:14.0
  • Avg Retweets per Tweet:9.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,206 tweets

The account consistently receives a moderate number of likes and retweets, indicating a steady level of audience interaction. Its engagement is driven by timely and relevant content related to public health and crisis management.

14.0

Avg Likes/Tweet

9.6

Avg Retweets/Tweet

44,892

Total Likes

30,859

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

8

Median Likes

3

Median Retweets

22

75th Percentile

6,606

Top Tweet

0.22

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

61.0%

Original

20.1%

Replies

13.3%

Retweets

5.7%

Quotes

0.0%

Threads

0.1%

With Media

87.4%

With Links

71.9%

With #Tags

57.0%

With @Mentions

59.6%

With Emojis

257

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.33

Reply/Original Ratio

0.43

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

82.2%

Weekday Posts

17.8%

Weekend Posts

Top Hashtags

#drk (1342) #jobsmitsinn (155) #ukraine (127) #throwbackthursday (85) #karriere (83) #hochwasser (79) #stellenangebot (69) #corona (68) #covid19 (60) #erdbeben (55)

Most Mentioned

@ifrc (148) @roteskreuz_de (140) @auswaertigesamt (112) @icrc (73) @redcrossukraine (72) @ikrk (49) @brkaktuell (45) @digital_im_drk (43) @bbk_bund (40) @ifrc_europe (38)

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Content Strategy Analysis

Based on 3,206 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,956 (61%)
Replies 643 (20%)
Retweets 425 (13%)
Quote Tweets 182 (6%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 425 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,206 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience includes individuals interested in humanitarian efforts, blood donation, and pandemic-related updates. It also reaches people affected by natural disasters and those seeking emergency assistance.

Average

Audience Quality

26.9%

Suspicion Index

33.1%

Low-Quality %

24

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

42.1%

Empty Bio

33.1%

<10 Tweets

11.3%

Mass Following (>2K)

0.0%

New (<90 days)

55.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.4%

No URL

24.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,348,236

Total Potential Reach

24

Median Follower Reach

168

75th Percentile Reach

7.1%

>1K followers

1.0%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

48.3%

Creators

4,834 accounts

18.6%

Consumers

1,860 accounts

33.1%

Dormant

3,306 accounts

68

Verified Followers

0.68% of total

5.3%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Germany (213) Deutschland (209) Berlin, Deutschland (186) Berlin (152) Berlin, Germany (123) Hamburg, Germany (48) Hamburg, Deutschland (43) Cologne, Germany (34) München, Bayern (34) Bayern, Deutschland (28)

68

Verified Followers

0.68% of total

940

Protected Accounts

9.4% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,396 Wrestler Wrestling, Motivation, Self-promotion
@Refugees 2,823,266 Humanitarian refugees, asylum-seekers, protection
@banuguven 2,525,052 Journalist News, Journalism, YouTube
@ICRC 2,291,622 Humanitarian Humanitarian, Conflict, Protection
@kaihavertz29 1,584,630 Footballer Football, ChelseaFC, Nike
@philredcross 614,694 Humanitarian Humanitarian, Emergency Response, Lifeline
@BVG_Kampagne 358,689 Public Transport Public transportation, Berlin, Community engagement
@berlinerzeitung 314,057 News outlet News, Journalism, Berlin
@sedatceylann 229,013 Entrepreneur Travel, Adventure, Photography
@GoeringEckardt 225,201 Politician Ökologie, Gerechtigkeit, Zusammenhalt

Top Keywords in Follower Bios

fur (382) views (126) privat (103) account (101) love (97) leben (96) student (92) berlin (82) sheher (79) humanitarian (76)

Top Hashtags in Follower Bios

#noafd (42) #fckafd (30) #fcknzs (20) #standwithukraine (18) #teamwissenschaft (12) #drk (11) #nafo (10) #notjustsad (9) #ehrenamt (8) #bildung (7)

5,786

Followers With Bio

4,214

Followers Without Bio

57.86%

% With Bio

42.14%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,206 analyzed

12,395

Combined Engagement

4,196

Total Likes

8,199

Total Retweets

2,479

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

60%

With @Mentions

100%

With Links

Topical Analysis:

Humanitarian Aid Blood Donation Pandemic Response Disaster Relief Public Health Emergency Services Collaboration With Ngos
Deutsches Rotes Kre…
@roteskreuz_de

RT @ICRC: We said it in 1918. We're saying it today. https://t.co/0YIjp9Jwm4

2020-09-20
Retweets: 6,606 Likes: 0 Engagement: 6,606
Deutsches Rotes Kre…
@roteskreuz_de

🆘 Wir haben ein Problem: unsere Blutkonserven sind knapp, viel zu knapp. In manchen Bundesländern, zum Beispiel in NRW, reichen die Vorräte gerade mal für einen einzigen Tag. Wenn ihr Blutspenden könnt, nutzt eure Chance und helft anderen Menschen: https://t.co/UtPb0SNOGU

2023-01-16
Retweets: 1,013 Likes: 1,455 Engagement: 2,468
Deutsches Rotes Kre…
@roteskreuz_de

🙏Wir danken. 💉Wir impfen. Auch das #DRK macht sich Sorgen um die Menschen in der 4. Welle der Pandemie und deren soziale, gesellschaftliche und wirtschaftliche Auswirkungen. Wir sind #ZusammenGegenCorona Viele Grüße an @aktion_mensch @kindernothilfe und @Krebshilfe_Bonn 👍 http

2021-12-07
Retweets: 105 Likes: 1,200 Engagement: 1,305
Deutsches Rotes Kre…
@roteskreuz_de

In verschiedenen Medien wird berichtet, dass der Türkische Rote Halbmond/@Kizilay Zelte für Erdbebenopfer an eine andere Hilfsorganisation nicht gespendet, sondern verkauft habe. Hintergrund und Faktenlage zum Thema hier 👇 https://t.co/3wkqrBoNPl

2023-02-28
Retweets: 340 Likes: 806 Engagement: 1,146
Deutsches Rotes Kre…
@roteskreuz_de

Der #DRK-Hilfskonvoi ist angekommen. 88 Tonnen Hilfsgüter für die Menschen in der #Ukraine und auf der Flucht sind abgeladen und werden nun verteilt. Wir danken allen DRKler*innen, die den #Konvoi beladen, begleitet und vor allem die LKW gefahren haben. https://t.co/RQtt3hL0hG

2022-03-03
Retweets: 135 Likes: 735 Engagement: 870

Key Insights & Takeaways

The account frequently highlights urgent humanitarian needs, such as blood shortages and pandemic impacts. It uses emotional appeals and calls to action to engage its audience. It collaborates with other organizations, such as the Turkish Red Crescent, to provide aid in crises.

Strengths

  • + Established follower base of 108,435
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @roteskreuz_de reveals an growing Twitter presence with 108,435 followers. The account demonstrates a content-creator strategy, averaging 23.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025