Routine
Baseball Streetwear Brand | #KeepItRoutine
77,808
Followers
1,421
Following
23,256
Tweets
66.4
Avg Engagement
151
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Routine's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-11
- Verification:No
- Location:Kansas City, MO
Data Summary
- Tweets Analyzed:3,244
- Avg Likes per Tweet:36.2
- Avg Retweets per Tweet:30.2
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,244 tweetsRoutine's tweets typically receive high engagement, averaging 3,816 likes and 1,148 retweets. The brand's use of humor and relatable content drives interaction and shares.
36.2
Avg Likes/Tweet
30.2
Avg Retweets/Tweet
117,319
Total Likes
97,921
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
21
75th Percentile
34,090
Top Tweet
0.85
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
55.3%
Original
26.0%
Replies
10.4%
Retweets
8.4%
Quotes
0.0%
Threads
0.5%
With Media
76.0%
With Links
24.5%
With #Tags
37.0%
With @Mentions
34.4%
With Emojis
105
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.47
Reply/Original Ratio
0.81
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76.2%
Weekday Posts
23.8%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,244 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 336 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,244 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely baseball fans and streetwear enthusiasts who appreciate a mix of sports culture and fashion. They are engaged with humor, nostalgia, and pop culture references.
Good
Audience Quality
15.2%
Suspicion Index
17.7%
Low-Quality %
142
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
29.6%
Empty Bio
10.0%
<10 Tweets
16.1%
Mass Following (>2K)
0.0%
New (<90 days)
26.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.0%
No URL
5.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
13,151,026
Total Potential Reach
142
Median Follower Reach
352
75th Percentile Reach
7.5%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72.8%
Creators
7,284 accounts
17.2%
Consumers
1,716 accounts
10.0%
Dormant
1,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
85
Verified Followers
0.85% of total
1,158
Protected Accounts
11.58% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MeninistTweet | 1,204,072 | Parody Account | parody, sarcasm, meninist |
| @Cut4 | 1,026,841 | Sports Media | Baseball, Mask, Vaccinated |
| @adage | 988,069 | Advertising | advertising, marketing, innovation |
| @ZachBoychuk | 827,123 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @larrykim | 726,130 | Entrepreneur | Startups, AdWords, Chatbots |
| @TayeDiggs | 643,040 | Actor | acting, chocolate, hosting |
| @JomboyMedia | 338,822 | Content Creator | baseball, breakdowns, content creation |
| @darcydonavan | 240,788 | Actress | Acting, Music, Producing |
| @Iifting | 218,638 | Fitness Influencer | lifting, workout, giveaways |
| @WheelsUp | 180,725 | Aviation | private aviation, luxury travel, innovation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,036
Followers With Bio
2,964
Followers Without Bio
70.36%
% With Bio
29.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,244 analyzed77,834
Combined Engagement
27,052
Total Likes
50,782
Total Retweets
15,567
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
“Maybe tomorrow we’ll all wear 42, that way they won’t tell us apart” https://t.co/dFcsXaKbOX
RT @espn: "Heroes get remembered, but legends never die." 28 years ago today, The Sandlot hit theaters ⚾ https://t.co/1lkOtnUM5O
RT @MLB: We miss baseball. We miss baseball. We miss baseball. We miss baseball. That is all.
RT @MLB: The Captain heads to Cooperstown. #HOF2020 https://t.co/pZ08CZiM8Y
RT @MLB: A #walkoff into the corn at #MLBatFieldofDreams. Couldn't write a better script. https://t.co/D3I6yyzDPW
Key Insights & Takeaways
The brand successfully blends sports and fashion, creating a unique identity. Humor and nostalgia are key elements in driving engagement. Top tweets often reference baseball history and pop culture, resonating with the audience.
Strengths
- + Established follower base of 77,808
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Routine reveals an growing Twitter presence with 77,808 followers. The account demonstrates a content-creator strategy, averaging 66.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access