Sadiq Khan

Sadiq Khan

@SadiqKhan

Mayor of London. Chair of @C40Cities. Promoted by Pearleen Sangha on behalf of London Labour, both at 57-59 Great Suffolk Street, London.

London, England https://www.penguin.co.uk/books/452035/breathe-by-khan-sadiq/9781529152784 Joined 2009-01-23 Date of Analysis: Dec 16, 2025

1,145,462

Followers

10,532

Following

59,103

Tweets

350.9

Avg Engagement

4,099

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SadiqKhan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-01-23
  • Verification:No
  • Location:London, England

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:196.7
  • Avg Retweets per Tweet:154.2
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,247 tweets

Khan's tweets typically receive high engagement, with an average of 27,491 likes and 4,476 retweets per tweet. His content resonates strongly with his followers, indicating a loyal and active audience.

196.7

Avg Likes/Tweet

154.2

Avg Retweets/Tweet

638,661

Total Likes

500,650

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

12

Median Retweets

58

75th Percentile

144,704

Top Tweet

0.31

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

17.5%

Original

3.4%

Replies

76.3%

Retweets

2.7%

Quotes

0.0%

Threads

0.2%

With Media

30.5%

With Links

19.3%

With #Tags

85.0%

With @Mentions

15.3%

With Emojis

161

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.2

Reply/Original Ratio

0.04

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

76.8%

Weekday Posts

23.2%

Weekend Posts

Top Hashtags

#ulez (54) #london (29) #c40summit (29) #lab22 (22) #lovelondon (20) #airpollution (19) #ldnhopehack (13) #diwali (12) #labourdoorstep (11) #toxicair (10)

Most Mentioned

@sadiqkhan (530) @mayoroflondon (432) @ldn_pressoffice (144) @tfl (84) @londonlive (78) @ldn_vru (63) @c40cities (62) @metpoliceuk (55) @willnorman (54) @standardnews (50)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 568 (17%)
Replies 112 (3%)
Retweets 2,478 (76%)
Quote Tweets 89 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,478 retweets (76% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience primarily consists of London residents and UK voters interested in progressive politics. They are engaged in discussions about governance, economic policy, and social issues.

Average

Audience Quality

27.5%

Suspicion Index

34.7%

Low-Quality %

26

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

45.4%

Empty Bio

32.9%

<10 Tweets

11.9%

Mass Following (>2K)

0.0%

New (<90 days)

56.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.3%

No URL

24.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

77,480,025

Total Potential Reach

26

Median Follower Reach

143

75th Percentile Reach

6.6%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

46.9%

Creators

23,464 accounts

20.1%

Consumers

10,066 accounts

32.9%

Dormant

16,470 accounts

636

Verified Followers

1.27% of total

8.4%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (2,469) London (1,049) United Kingdom (725) England, United Kingdom (500) UK (281) Pakistan (276) Lahore, Pakistan (205) Manchester, England (174) Islamabad, Pakistan (173) London, UK (165)

1,220

Verified Followers

1.21% of total

9,650

Protected Accounts

9.55% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,472 Wrestler Wrestling, Motivation, Self-promotion
@KSI 8,816,801 Musician Music, Rap, Collaboration
@fawadchaudhry 6,288,842 Politician -
@elliegoulding 6,250,363 Singer Music, Fitness, Strength
@yokoono 4,530,489 Artist Peace, Love, Activism
@FaisalJavedKhan 3,848,834 Politician Politics, Climate Change, InfoTech
@Telegraph 3,383,460 News outlet news, analysis, video
@IlhanMN 3,008,387 Congresswoman Mom, Refugee, Progressive
@ClaudiaLopez 2,865,681 Politician Inspiramos, unimos, ganamos
@fbhutto 2,699,546 Writer politics, activism, literature

Top Keywords in Follower Bios

love (2,478) views (2,259) life (1,657) london (1,530) student (1,376) politics (1,238) lover (1,203) world (1,153) music (1,147) social (1,138)

Top Hashtags in Follower Bios

#fbpe (294) #gtto (236) #blm (103) #rejoineu (78) #blacklivesmatter (66) #toriesout (60) #freepalestine (55) #bitcoin (54) #generalelectionnow (52) #nhs (51)

57,298

Followers With Bio

43,701

Followers Without Bio

56.73%

% With Bio

43.27%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

342,307

Combined Engagement

138,637

Total Likes

203,670

Total Retweets

68,461

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

40%

With Links

Topical Analysis:

Politics Brexit Social Justice Economy Public Safety Media Responsibility

Key Insights & Takeaways

Khan frequently highlights the need for a Labour government, emphasizing the country's current challenges. He criticizes Brexit and its impact on the UK economy and living standards. He calls out public figures for harmful rhetoric, stressing the importance of responsible speech.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 1,145,462
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SadiqKhan reveals an well-established Twitter presence with 1,145,462 followers. The account demonstrates a content-creator strategy, averaging 350.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025