San Diego Magazine
From beaches to breweries, mountaintops to museums, we seek and share the best plates, pours, faces, and places in San Diego.
127,466
Followers
1,792
Following
21,466
Tweets
9.1
Avg Engagement
1,465
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SanDiegoMag's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-03
- Verification:No
- Location:San Diego, CA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:5.2
- Avg Retweets per Tweet:3.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account has average engagement with around 119 likes and 19 retweets per tweet. While not high, the engagement is steady, indicating a loyal and active follower base.
5.2
Avg Likes/Tweet
3.9
Avg Retweets/Tweet
16,840
Total Likes
12,582
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
8
75th Percentile
4,343
Top Tweet
0.07
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.6%
Original
1.7%
Replies
5.0%
Retweets
0.6%
Quotes
0.0%
Threads
2.2%
With Media
94.4%
With Links
44.4%
With #Tags
29.0%
With @Mentions
1.4%
With Emojis
151
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.4%
Weekday Posts
16.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 164 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes locals who enjoy discovering new spots and visitors looking for recommendations. The content appeals to foodies, travelers, and photography enthusiasts.
Average
Audience Quality
33.6%
Suspicion Index
48.7%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
57.5%
Empty Bio
49.8%
<10 Tweets
8.6%
Mass Following (>2K)
0.0%
New (<90 days)
62.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.4%
No URL
40.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
48,919,610
Total Potential Reach
6
Median Follower Reach
63
75th Percentile Reach
4.4%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.7%
Creators
16,329 accounts
17.5%
Consumers
8,747 accounts
49.8%
Dormant
24,924 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
362
Verified Followers
0.36% of total
8,518
Protected Accounts
8.43% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,101,641 | Wrestler | Wrestling, Motivation, Self-promotion |
| @6BillionPeople | 2,033,144 | - | - |
| @soledadobrien | 1,317,921 | Journalist | working, mom, journalist |
| @GettyMuseum | 1,315,527 | Museum | Art, Los Angeles, Global |
| @adventuregirl | 1,111,124 | Influencer | Adventure, Content Creation, TV |
| @fluffyguy | 1,100,671 | Comedian | comedy, food, family |
| @donwinslow | 933,206 | Author | books, writing, reading |
| @AmyJoMartin | 894,990 | Entrepreneur Coach | Entrepreneurship, Investing, Podcasting |
| @NOH8Campaign | 800,902 | Activism | equality, bullying, discrimination |
| @iownjd | 776,835 | Lawyer | learn, inspire, engage |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
42,215
Followers With Bio
58,780
Followers Without Bio
41.8%
% With Bio
58.2%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed7,687
Combined Engagement
0
Total Likes
7,687
Total Retweets
1,537
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @bostonmarathon: SHE DID IT! @des_linden🇺🇸 has won #Boston2018🏆! She is the first American woman to win the #BostonMarathon since 1985.
RT @Aztec_MBB: We Want Bama? No, we got Bama and beat Bama. #TheTimeIsNow #MarchMadness https://t.co/FsZv0Bb7AM
RT @MLB: .@Padres, 1B Eric Hosmer agree to 8-year deal, source tells @jonmorosi. Club has not confirmed. https://t.co/yRlXypDjf1 #HotStove…
RT @TheRealHos35: #NewProfilePic @Padres https://t.co/TqHLH8LQ3T
RT @hootsuite: For every retweet this receives, @invoker and Hootsuite will donate $1 (up to $10K) to the @VanFoodBank 💛 Let’s rally toget…
Key Insights & Takeaways
The account uses a mix of promotional and engaging content to maintain interest. It leverages local culture and landmarks to connect with followers. The use of verified accounts and links suggests a focus on authenticity and community interaction.
Strengths
- + Established follower base of 127,466
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SanDiegoMag reveals an growing Twitter presence with 127,466 followers. The account demonstrates a content-creator strategy, averaging 9.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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