Sarah Keith-Lucas
Meteorologist and presenter for the BBC. All views my own.
17,412
Followers
369
Following
951
Tweets
80.4
Avg Engagement
53
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SarahKLweather's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2015-09-01
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:893
- Avg Likes per Tweet:57.8
- Avg Retweets per Tweet:22.6
- Followers Analyzed:16,589
Engagement Analysis
Based on 893 tweetsHer tweets receive consistent engagement, indicating a loyal and active audience. The average likes and retweets suggest her content is well-received.
57.8
Avg Likes/Tweet
22.6
Avg Retweets/Tweet
51,650
Total Likes
20,188
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
0
Median Retweets
71
75th Percentile
9,320
Top Tweet
4.62
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
36.3%
Original
46.7%
Replies
11.0%
Retweets
6.0%
Quotes
0.0%
Threads
0.9%
With Media
43.0%
With Links
22.5%
With #Tags
82.9%
With @Mentions
11.4%
With Emojis
134
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.29
Reply/Original Ratio
0.55
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.8%
Weekday Posts
24.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 893 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 98 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 893 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 16,589 followersHer followers are likely interested in weather updates and entertainment. They appreciate her mix of professional and personal content.
Average
Audience Quality
22.4%
Suspicion Index
25.8%
Low-Quality %
73
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.7%
Empty Bio
14.8%
<10 Tweets
20.1%
Mass Following (>2K)
0.0%
New (<90 days)
44.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.0%
No URL
8.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,084,019
Total Potential Reach
73
Median Follower Reach
292
75th Percentile Reach
9.7%
>1K followers
1.4%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
67.2%
Creators
11,152 accounts
18.0%
Consumers
2,987 accounts
14.8%
Dormant
2,450 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
160
Verified Followers
0.96% of total
2,212
Protected Accounts
13.33% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,466 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RealGrumpyCat | 1,528,701 | Meme Celebrity | Cats, Grumpy, TeamGrumpy |
| @rogerhamilton | 929,835 | Entrepreneur | education, entrepreneurship, futurism |
| @paul_steele | 648,083 | Travel Blogger | Travel, hiking, photography |
| @bbcweather | 548,554 | Meteorologist | Weather, News, Updates |
| @BBCBreakfast | 535,133 | News Presenter | News, Morning, Television |
| @EricHolthaus | 488,046 | Climate Activist | Climate justice, Youth empowerment, COP26 |
| @Natures_Voice | 431,066 | - | - |
| @philmcnulty | 389,854 | Sports Journalist | Football, Sports, Media |
| @peoplesearches | 322,063 | Investigator | MissingPersons, LawEnforcement, Trafficking |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
9,508
Followers With Bio
7,081
Followers Without Bio
57.32%
% With Bio
42.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 893 analyzed18,736
Combined Engagement
2,873
Total Likes
15,863
Total Retweets
3,747
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
40%
With Hashtags
60%
With @Mentions
40%
With Links
Topical Analysis:
RT @ruskin147: Something terrible has happened. Our dog walker’s van with our dog Cabbage in it has been stolen while he was picking up another pet. Please look out for a black Ford Transit reg AF20 XZD. Take a photo and DM me or just ring the police
RT @ed_hawkins: Global temperature change (1850-2019). #showyourstripes https://t.co/nXC9wGRa2x
RT @WMO: 2019 concludes a decade of exceptional global heat, retreating ice and record sea levels. Average temps for 10-year (2010-2019) period set to be highest on record. 2019 is on course to be 2nd or 3rd warmest year on record. #StateofClimate #COP25 #ClimateAction https://t.
So…I woke up at my normal 03:10 for my early shift…got ready, dressed, coffee made, got in the car to drive to work, only to discover the clock actually read ‘23:20’ not ‘03:20’! Cue a second bedtime routine and another 4 hours sleep 🤣!
Having watched computer models converging on this forecast, I kept hoping some weird glitch was going on and they’d back off the extreme heat. But this is just two days away…41C may sound unbelievable but it is looking likely and it will be hugely impactful for many many people!
Key Insights & Takeaways
She shares personal moments like her early morning routine and DIY haircuts, which humanize her brand. Her tweets often include interactions with colleagues, showing her professional network. She uses humor and relatable content to connect with her audience.
Strengths
- + Established follower base of 17,412
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SarahKLweather reveals an growing Twitter presence with 17,412 followers. The account demonstrates a conversation-first approach, averaging 80.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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