Schlafly Beer
Brewing local craft beer in St. Louis, MO for over 30 years.
70,632
Followers
29,289
Following
26,713
Tweets
15.0
Avg Engagement
1,552
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Schlafly's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-06
- Verification:No
- Location:Saint Louis, Missouri
Data Summary
- Tweets Analyzed:3,196
- Avg Likes per Tweet:9.3
- Avg Retweets per Tweet:5.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,196 tweetsSchlafly's tweets receive an average of 150 likes and 28 retweets, indicating a moderate level of engagement. The content is often linked to other social media or websites, suggesting a mix of promotional and informational posts.
9.3
Avg Likes/Tweet
5.7
Avg Retweets/Tweet
29,696
Total Likes
18,366
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
14
75th Percentile
13,064
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
63.5%
Original
15.5%
Replies
17.1%
Retweets
3.9%
Quotes
0.0%
Threads
1.0%
With Media
84.4%
With Links
19.3%
With #Tags
49.5%
With @Mentions
12.4%
With Emojis
168
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.24
Reply/Original Ratio
0.23
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.4%
Weekday Posts
24.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,196 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 547 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,196 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely local residents of St. Louis and beer enthusiasts interested in craft brewing. They are also interested in sports, particularly MLS, and community initiatives.
Average
Audience Quality
27.7%
Suspicion Index
39.0%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48.1%
Empty Bio
38.1%
<10 Tweets
8.9%
Mass Following (>2K)
0.0%
New (<90 days)
52.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.3%
No URL
30.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
10,438,414
Total Potential Reach
22
Median Follower Reach
132
75th Percentile Reach
5.6%
>1K followers
0.8%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
43.8%
Creators
4,381 accounts
18.1%
Consumers
1,807 accounts
38.1%
Dormant
3,812 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
66
Verified Followers
0.66% of total
1,005
Protected Accounts
10.05% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @garyvee | 3,146,449 | Entrepreneur | Family, CEO, Investor |
| @CoriBush | 860,496 | Politician | activist, organizer, nurse |
| @ZachBoychuk | 826,374 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @RiggsBarstool | 370,290 | Golfer | Golf, Barstool, Podcasts |
| @cwotd | 258,477 | Musician | - |
| @HarryGoaz | 233,419 | - | - |
| @Warx2TheMovie | 227,953 | Filmmaker | Military, Suicide, Terrorism |
| @Professorbroman | 207,208 | Streamer | Gaming, Streaming, Coffee |
| @cjjohnsonjr | 156,649 | Media | Fashion, Entrepreneurship, Technology |
| @LaVidaBaseball | 148,298 | Sports Media | Latino culture, baseball, passion |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,194
Followers With Bio
4,806
Followers Without Bio
51.94%
% With Bio
48.06%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,196 analyzed13,856
Combined Engagement
687
Total Likes
13,169
Total Retweets
2,771
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
RT @StLouisBlues: The moment many have waited a lifetime to see happen!!! Celebrate, St. Louis!!!!!!! https://t.co/xTzDHsiO8Z
Our statement on the cancellation of @loufest. https://t.co/V5reCRrSKm
👀spy! We can't wait to be neighbors: https://t.co/GOsxTKOdp5. #MLS4THELOU ⚽️🍻 https://t.co/beToFhZRhV
We're honored to be named the successor of Trailhead Brewing Co. located in St. Charles, MO. We'll be announcing more information about the addition of our third brewpub location, Schlafly Bankside, soon: https://t.co/dWBZTYHtSn. https://t.co/JVuWhzPMaa
Should we start our petition for a skywalk from the Tap Room to the new MLS Stadium now, or... https://t.co/5DRvSgIEsA
Key Insights & Takeaways
The account frequently ties its brand to local sports teams and events, which helps build community connections. Schlafly highlights its history and legacy in the brewing industry, reinforcing its credibility and authenticity. They engage with the audience by inviting participation in initiatives like petitions for new developments.
Strengths
- + Established follower base of 70,632
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Schlafly reveals an growing Twitter presence with 70,632 followers. The account demonstrates a content-creator strategy, averaging 15.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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