Scott Bryan

Scott Bryan

@scottygb

TV critic and broadcaster. Must Watch podcast on @bbc5live and @BBCSounds. Dyslexic. [email protected]

East London https://linktr.ee/scottygb Joined 2008-08-04 Date of Analysis: Dec 16, 2025

112,221

Followers

3,853

Following

88,793

Tweets

837.9

Avg Engagement

684

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @scottygb's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-08-04
  • Verification:No
  • Location:East London

Data Summary

  • Tweets Analyzed:3,233
  • Avg Likes per Tweet:519.4
  • Avg Retweets per Tweet:318.5
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,233 tweets

Scottygb's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. His content is both entertaining and informative, driving consistent engagement.

519.4

Avg Likes/Tweet

318.5

Avg Retweets/Tweet

1,679,180

Total Likes

1,029,679

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

48

Median Likes

6

Median Retweets

371

75th Percentile

84,377

Top Tweet

7.47

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

31.6%

Original

40.8%

Replies

19.8%

Retweets

7.8%

Quotes

0.0%

Threads

0.3%

With Media

44.3%

With Links

18.0%

With #Tags

46.8%

With @Mentions

5.3%

With Emojis

114

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.29

Reply/Original Ratio

0.4

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.2%

Weekday Posts

20.8%

Weekend Posts

Top Hashtags

#eurovision (184) #happyvalley (49) #gbbo (32) #thetraitors (27) #doctorwho (20) #eurovision2023 (15) #brits (12) #imaceleb (12) #thismorning (10) #ntas (10)

Most Mentioned

@scottygb (95) @bbc5live (67) @bbcsounds (60) @bbcbreakfast (33) @bbcone (24) @itvx (21) @channel4 (19) @eurovision (16) @dotsmy (15) @nickw84 (14)

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Content Strategy Analysis

Based on 3,233 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,021 (32%)
Replies 1,320 (41%)
Retweets 639 (20%)
Quote Tweets 253 (8%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 639 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,233 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience primarily consists of TV enthusiasts and critics interested in in-depth analysis and entertainment news. The engagement metrics suggest a highly interactive and loyal fan base.

Average

Audience Quality

20.3%

Suspicion Index

22.8%

Low-Quality %

120

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.4%

Empty Bio

17.4%

<10 Tweets

20.0%

Mass Following (>2K)

0.0%

New (<90 days)

35.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.9%

No URL

11.3%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

17,853,071

Total Potential Reach

120

Median Follower Reach

443

75th Percentile Reach

13.5%

>1K followers

2.1%

>10K followers

0.5%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

64.6%

Creators

6,458 accounts

18.0%

Consumers

1,799 accounts

17.4%

Dormant

1,743 accounts

137

Verified Followers

1.37% of total

14.8%

Professional Bios

founder, dev, analyst, etc.

0.17

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (447) London (329) United Kingdom (192) England, United Kingdom (108) Manchester, England (87) UK (82) Glasgow, Scotland (48) United States (46) Manchester (42) Liverpool, England (40)

137

Verified Followers

1.37% of total

1,410

Protected Accounts

14.1% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@louistheroux 2,239,784 Documentary Filmmaker Documentaries, Irony, Filmmaking
@LeBronJames 1,003,640 - -
@BAFTA 598,067 Awards Awards, Television, Craft
@Uldouz 459,527 Influencer Women's rights, Charity, Social media
@JohnLewisRetail 417,395 Retail shopping, online, virtual appointments
@lucialopezchile 364,722 Journalist Periodismo, Radio, TV
@RealRazor 314,652 Footballer Football, Soccer, Sports broadcasting
@domjoly 217,336 Comedian Clown, Writer, Boomer
@OmarRiverosays 205,948 Meme Maker Memes, Politics, Dogs
@fratusll 173,996 - -

Top Keywords in Follower Bios

views (479) sheher (291) love (272) music (256) hehim (229) life (209) journalist (180) lover (158) writer (158) tv (141)

Top Hashtags in Follower Bios

#eurovision (11) #fbpe (11) #blm (10) #gtto (9) #actuallyautistic (8) #mufc (7) #lfc (6) #nhs (6) #author (6) #bekind (6)

6,560

Followers With Bio

3,440

Followers Without Bio

65.6%

% With Bio

34.4%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,233 analyzed

297,870

Combined Engagement

119,681

Total Likes

178,189

Total Retweets

59,574

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Tv Criticism Entertainment News Podcast Promotion Humor British Television Media Commentary

Key Insights & Takeaways

He frequently shares links to his podcast and TV coverage, indicating a focus on content promotion. His tweets often include humor and pop culture references, which likely contribute to his high engagement. He highlights major TV events and broadcasts, positioning himself as a go-to source for TV news.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 112,221
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @scottygb reveals an well-established Twitter presence with 112,221 followers. The account demonstrates a conversation-first approach, averaging 837.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025