Shaun Frankson

Shaun Frankson

@ShaunFrankson

@PlasticBank Co-Founder. Making Plastic Waste a Currency to FIGHT Ocean Plastic & Poverty. Igniting a #SocialPlastic Revolution. Blockchain & Purpose Speaker.

Vancouver, BC https://plasticbank.com/ Joined 2010-12-14 Date of Analysis: Dec 16, 2025

245,590

Followers

128,547

Following

3,329

Tweets

215.0

Avg Engagement

2,487

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ShaunFrankson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-12-14
  • Verification:No
  • Location:Vancouver, BC

Data Summary

  • Tweets Analyzed:3,152
  • Avg Likes per Tweet:63.5
  • Avg Retweets per Tweet:151.5
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,152 tweets

His tweets typically receive high engagement with likes and retweets, indicating a strong and active community. The content often sparks discussion and shares personal reflections.

63.5

Avg Likes/Tweet

151.5

Avg Retweets/Tweet

200,005

Total Likes

477,601

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

37

Median Retweets

157

75th Percentile

24,563

Top Tweet

0.88

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

46.6%

Original

12.5%

Replies

40.9%

Retweets

0.1%

Quotes

0.0%

Threads

0.4%

With Media

42.6%

With Links

26.4%

With #Tags

57.7%

With @Mentions

0.8%

With Emojis

108

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.27

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

65.0%

Weekday Posts

35.0%

Weekend Posts

Top Hashtags

#socialplastic (314) #blockchain (61) #plastic (32) #halloween (26) #plasticbank (24) #oceanplastic (19) #ossummit (19) #worldoceansday (18) #socialgoodhabit (14) #sustainability (13)

Most Mentioned

@plasticbank (837) @shaunfrankson (212) @iamherox (71) @davidkatzeo (58) @scjohnson (40) @sydesjokes (35) @unilever (25) @socialplastic (24) @henkel (22) @davidkatzpb (21)

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Content Strategy Analysis

Based on 3,152 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,469 (47%)
Replies 393 (12%)
Retweets 1,288 (41%)
Quote Tweets 2 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,288 retweets (41% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,152 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

His audience includes environmentally conscious individuals, investors interested in social impact, and tech enthusiasts. They are also drawn to his motivational and thought-provoking content.

Good

Audience Quality

18.6%

Suspicion Index

16.9%

Low-Quality %

345

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

24.0%

Empty Bio

15.4%

<10 Tweets

35.0%

Mass Following (>2K)

0.0%

New (<90 days)

16.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

57.3%

No URL

9.7%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

322,128,127

Total Potential Reach

345

Median Follower Reach

1,231

75th Percentile Reach

28.9%

>1K followers

6.4%

>10K followers

1.8%

>50K followers

1.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

69.5%

Creators

34,767 accounts

15.0%

Consumers

7,511 accounts

15.4%

Dormant

7,722 accounts

557

Verified Followers

1.11% of total

15.6%

Professional Bios

founder, dev, analyst, etc.

0.3

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (669) London, England (467) India (320) United Kingdom (297) Canada (294) London (261) Vancouver, British Columbia (255) Los Angeles, CA (226) California, USA (193) New York, USA (186)

972

Verified Followers

0.96% of total

5,960

Protected Accounts

5.9% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,101,246 Wrestler Wrestling, Motivation, Self-promotion
@abdulrahman 8,413,506 Royalty Saudi, Faith, Trust
@GordonRamsay 7,696,603 Chef Cooking, Food, Restaurants
@DONJAZZY 7,613,874 Music Producer Music, Mavin, Activated
@Naija_PR 3,890,512 News Aggregator -
@benlandis 2,848,804 - -
@CD9 2,541,856 Music Band Music, Entertainment, Pop
@basket_mouth 2,419,759 Comedian Comedy, Entertainment, Nigeria
@Karabo_Mokgoko 2,349,182 Digital Entrepreneur Digital Entrepreneur, Trendsetter, Globetrotter
@KoinangeJeff 2,289,725 Journalist Journalism, Authorship, Broadcasting

Top Keywords in Follower Bios

love (4,405) life (3,697) business (3,068) marketing (2,717) world (2,423) music (2,368) social (2,295) author (2,023) follow (1,918) lover (1,895)

Top Hashtags in Follower Bios

#marketing (455) #socialmedia (361) #entrepreneur (273) #sustainability (261) #seo (256) #innovation (234) #business (229) #travel (215) #tech (210) #art (193)

80,572

Followers With Bio

20,418

Followers Without Bio

79.78%

% With Bio

20.22%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,152 analyzed

59,451

Combined Engagement

2,118

Total Likes

57,333

Total Retweets

11,890

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

80%

With @Mentions

20%

With Links

Topical Analysis:

Sustainability Social Impact Blockchain Poverty Alleviation Environmental Awareness Innovation Community Empowerment

Key Insights & Takeaways

He emphasizes the power of words and ideas to drive change. He highlights the importance of sustainability and innovation in solving global issues. He uses personal and inspirational quotes to connect with his audience.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 245,590
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ShaunFrankson reveals an well-established Twitter presence with 245,590 followers. The account demonstrates a content-creator strategy, averaging 215.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025