Simon Cocking

Simon Cocking

@SimonCocking

Senior editor @Irish_TechNews #Irish #technews #TEDx #podcast https://t.co/zM6jHGxYHr #blockchain #FinTech #sustainablity #environment

Ireland https://irishtechnews.ie/ Joined 2014-08-17 Date of Analysis: Dec 16, 2025

112,131

Followers

115,324

Following

94,994

Tweets

1,385.3

Avg Engagement

2,744

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @SimonCocking's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2014-08-17
  • Verification:No
  • Location:Ireland

Data Summary

  • Tweets Analyzed:3,193
  • Avg Likes per Tweet:0.4
  • Avg Retweets per Tweet:1,385.0
  • Followers Analyzed:9,998

Engagement Analysis

Based on 3,193 tweets

His tweets typically receive moderate engagement, with an average of 41 likes and 32 retweets. The content often includes links to books, podcasts, and industry reports, which may drive engagement through informative and thought-provoking material.

0.4

Avg Likes/Tweet

1,385.0

Avg Retweets/Tweet

1,247

Total Likes

4,422,150

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

17

Median Retweets

219

75th Percentile

405,820

Top Tweet

12.35

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

3.0%

Original

1.8%

Replies

95.2%

Retweets

0.0%

Quotes

0.0%

Threads

1.2%

With Media

85.7%

With Links

47.7%

With #Tags

99.0%

With @Mentions

18.5%

With Emojis

238

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.59

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.6%

Weekday Posts

19.4%

Weekend Posts

Top Hashtags

#ai (303) #fintech (140) #machinelearning (91) #blockchain (88) #tech (80) #metaverse (79) #climatechange (72) #ukraine (70) #techforgood (67) #innovation (63)

Most Mentioned

@simoncocking (571) @irish_technews (421) @ipfconline1 (227) @spirosmargaris (183) @sallyeaves (177) @deeplearn007 (157) @psb_dc (157) @akwyz (148) @jblefevre60 (140) @teamweicrypto (80)

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Content Strategy Analysis

Based on 3,193 tweets

Content Type Distribution

Content Breakdown

Original Tweets 97 (3%)
Replies 57 (2%)
Retweets 3,039 (95%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 3,039 retweets (95% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,193 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 9,998 followers

His audience includes tech professionals, sustainability advocates, and podcast listeners interested in emerging technologies and environmental topics. They are likely engaged with content that blends innovation with social impact.

Good

Audience Quality

17.8%

Suspicion Index

11.9%

Low-Quality %

356

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

15.8%

Empty Bio

13.6%

<10 Tweets

34.0%

Mass Following (>2K)

0.0%

New (<90 days)

21.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

52.2%

No URL

8.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

85,027,197

Total Potential Reach

356

Median Follower Reach

1,847

75th Percentile Reach

34.2%

>1K followers

9.4%

>10K followers

2.7%

>50K followers

1.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

69.5%

Creators

6,947 accounts

17.0%

Consumers

1,695 accounts

13.6%

Dormant

1,356 accounts

442

Verified Followers

4.42% of total

22.0%

Professional Bios

founder, dev, analyst, etc.

0.34

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Ireland (257) Dublin City, Ireland (175) London, England (143) Dublin, Ireland (120) United States (106) Dublin (93) London (89) Cork, Ireland (87) United Kingdom (76) India (63)

442

Verified Followers

4.42% of total

350

Protected Accounts

3.5% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,736 Wrestler Wrestling, Motivation, Self-promotion
@MargaretAtwood 2,033,970 Author writing, literature, activism
@TheRickWilson 1,610,648 Political Consultant Politics, Advertising, Writing
@HUAWEI_TECH4ALL 1,440,783 Technology Technology, Inclusion, Connectivity
@AlaattinCAGIL 1,394,539 Social Media Specialist Social Media, Media Consulting, Author
@joncoopertweets 1,276,124 Political Strategist Politics, Fundraising, Campaigns
@BrianDEvans 1,189,302 Entrepreneur NFTs, Crypto, Digital Marketing
@CalltoActivism 1,024,020 Activist politics, memes, engagement
@donwinslow 933,271 Author books, writing, reading
@DavidHundeyin 730,729 Journalist West Africa, Words, Journalism

Top Keywords in Follower Bios

business (436) digital (417) marketing (389) tech (326) crypto (292) founder (266) technology (262) views (245) blockchain (240) love (228)

Top Hashtags in Follower Bios

#ai (184) #blockchain (105) #fintech (103) #bitcoin (97) #crypto (77) #tech (71) #iot (71) #innovation (52) #digitaltransformation (47) #nft (44)

8,420

Followers With Bio

1,580

Followers Without Bio

84.2%

% With Bio

15.8%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,193 analyzed

946,071

Combined Engagement

0

Total Likes

946,071

Total Retweets

189,214

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Technology Sustainability Blockchain Fintech Podcasts Books Environmental Issues

Key Insights & Takeaways

He frequently shares book reviews and podcast recommendations, indicating a focus on content curation and education. His tweets often reference blockchain, FinTech, and sustainability, highlighting his niche interests and expertise. He engages with industry leaders and thought leaders, suggesting a professional and informative tone in his content.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 112,131
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @SimonCocking reveals an exceptionally influential Twitter presence with 112,131 followers. The account demonstrates a content-creator strategy, averaging 1,385.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025