Keith Downie
@SkySportsNews’ North East reporter. Transfer stories, asking questions & hanging around car parks. Instagram: @skysportskeith 🎥 📺
207,123
Followers
2,298
Following
21,617
Tweets
643.4
Avg Engagement
750
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SkySports_Keith's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-04
- Verification:No
- Location:North East, England
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:586.2
- Avg Retweets per Tweet:57.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsKeith's tweets typically receive around 11k likes and 1.2k retweets on average, indicating a high level of audience interaction. His content is well-received and often shared within the sports community.
586.2
Avg Likes/Tweet
57.2
Avg Retweets/Tweet
1,905,125
Total Likes
185,820
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
149
Median Likes
6
Median Retweets
664
75th Percentile
44,350
Top Tweet
3.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
44.2%
Original
46.0%
Replies
2.3%
Retweets
7.5%
Quotes
0.0%
Threads
0.1%
With Media
17.3%
With Links
46.6%
With #Tags
47.1%
With @Mentions
23.6%
With Emojis
150
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.04
Reply/Original Ratio
3.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.0%
Weekday Posts
19.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 76 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience is primarily interested in football news, especially transfers and local team updates. They engage with his content through likes and retweets, showing interest in real-time sports developments.
Average
Audience Quality
29.2%
Suspicion Index
37.0%
Low-Quality %
24
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
50.8%
Empty Bio
34.9%
<10 Tweets
12.7%
Mass Following (>2K)
0.0%
New (<90 days)
58.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.9%
No URL
23.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
43,367,029
Total Potential Reach
24
Median Follower Reach
119
75th Percentile Reach
3.6%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.7%
Creators
19,830 accounts
25.4%
Consumers
12,720 accounts
34.9%
Dormant
17,450 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
324
Verified Followers
0.32% of total
9,030
Protected Accounts
8.94% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @FabrizioRomano | 14,496,218 | Journalist | Football, Transfers, News |
| @JohnCena | 14,100,152 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ActuFoot_ | 6,062,257 | Football News | Football, Soccer, News |
| @sportbible | 2,086,668 | Sports Media | Sport, Lifestyle, Entertainment |
| @David_Ornstein | 1,886,890 | Football Correspondent | - |
| @henrywinter | 1,356,991 | Sports Journalist | Football, Sports, Journalism |
| @yagosabuncuoglu | 838,402 | Sports Presenter | Sports, Presenter, Journalist |
| @ZachBoychuk | 828,902 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @footballdaily | 716,945 | Sports Journalist | Breaking news, press conferences, interviews |
| @KevinandTrevor | 696,762 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,515
Followers With Bio
48,482
Followers Without Bio
52.0%
% With Bio
48.0%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed104,026
Combined Engagement
54,120
Total Likes
49,906
Total Retweets
20,805
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
40%
With @Mentions
20%
With Links
Topical Analysis:
RT @youngy18: Hi everyone, just wanted to share my thoughts given I'm currently living in Italy, the epicentre of the virus.
Steve Bruce on social media boycott: “I was talking with my son about abuse a referee was getting & he said ‘Dad, it’s nothing compared to what you get.’ I looked & was like ‘wow’. But on the flip side social media got me my dog back after it ran away from a Firework disp
Callum Wilson has just arrived into Newcastle ahead of his £20m move from Bournemouth. The England striker flew up from the south coast to Tyneside in Mike Ashley’s private helicopter 🚁 He’s set for his medical tomorrow 👨🏻⚕️ #NUFC
God Save the King sang at Ibrox tonight ahead of @ChampionsLeague clash between @RangersFC & @en_sscnapoli #QueenElizabethIIMemorial https://t.co/87kTJona8f
BREAKING: Newcastle have agreed a fee of £13m with Brighton for Dan Burn 🤝 The defender is travelling up to the North East to undergo a medical 👨🏻⚕️ Breakthrough for #NUFC in their search for a centre back ⚫️⚪️
Key Insights & Takeaways
Keith frequently covers transfer news and player movements, which are highly engaging for sports fans. He shares behind-the-scenes content and personal insights, adding a human touch to his reporting. His use of multimedia, such as videos and images, enhances the appeal and shareability of his tweets.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 207,123
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SkySports_Keith reveals an well-established Twitter presence with 207,123 followers. The account demonstrates a conversation-first approach, averaging 643.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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