Sky News Weather
Sky News Weather is Australia’s only 24-hour weather channel. Watch on @Foxtel Channel 601. This account is archived.
86,799
Followers
6,774
Following
15,374
Tweets
4.9
Avg Engagement
650
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SkyWeatherAUS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-23
- Verification:No
- Location:Sydney, Australia
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:2.4
- Avg Retweets per Tweet:2.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsThe account has moderate engagement with an average of 58 likes and 34 retweets per tweet. The content often sparks interest due to its focus on rare and severe weather phenomena.
2.4
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
7,740
Total Likes
7,888
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
6
75th Percentile
214
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.6%
Original
0.6%
Replies
31.8%
Retweets
1.1%
Quotes
0.0%
Threads
0.6%
With Media
80.5%
With Links
44.4%
With #Tags
51.9%
With @Mentions
7.5%
With Emojis
195
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.5%
Weekday Posts
16.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,016 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes Australians interested in weather forecasts, particularly those in regions prone to extreme weather events. It also attracts followers looking for meteorological analysis and updates.
Below Average
Audience Quality
35.6%
Suspicion Index
40.0%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.6%
Empty Bio
58.1%
<10 Tweets
6.7%
Mass Following (>2K)
0.0%
New (<90 days)
78.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.0%
No URL
42.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,799,355
Total Potential Reach
2
Median Follower Reach
22
75th Percentile Reach
2.5%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.6%
Creators
2,160 accounts
20.3%
Consumers
2,030 accounts
58.1%
Dormant
5,810 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
23
Verified Followers
0.23% of total
986
Protected Accounts
9.86% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SkyNewsAust | 660,753 | News Outlet | News, Views, iHeartRadio |
| @afhitcom | 183,417 | Social Media Manager | Social Media, Marketing, Window Cleaning |
| @NSWSES | 92,136 | Emergency services | Emergency response, Storms, Floods |
| @HRdotcom | 88,825 | HR Professionals | education, career development, compliance |
| @weather_talk | 84,584 | Meteorologist | meteorology, tornadoes, hurricanes |
| @KetanJ0 | 67,221 | Author | Climate, clean tech, data |
| @ClimateRealists | 65,234 | Climate skeptic | Sun, climate, CO2 |
| @Science_Academy | 63,965 | Science advocacy | Research, Education, Advocacy |
| @PMOnAir | 53,083 | Broadcaster | News, Broadcaster, Australia |
| @Windycom | 51,222 | Meteorologist | weather, forecast, visualization |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,236
Followers With Bio
3,764
Followers Without Bio
62.36%
% With Bio
37.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed680
Combined Engagement
440
Total Likes
240
Total Retweets
136
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
This could be Australia's best May snow event in more than 40 years, with the coldest weather still to come. Sky News Meteorologist Rob Sharpe has the details. https://t.co/dab3fFYqFX
The ski season has started early. Perisher and Mt Buller are opening later this week after the heaviest May snow in decades. https://t.co/lkkWVf8Tc0
It's just going to get colder and colder across southeastern Australia as a trio of cold fronts bring snow, hail and wild winds. Sky News Weather Meteorologist Rob Sharpe has the details. https://t.co/tWIi6Dsxyc
Following almost continuous snow for more than 48 hours, it should be the best start to a snow season in at least 19 years. Sky news Chief Meteorologist Tom Saunders explains. https://t.co/t5JonaJBb6
WATCH: As thick smoke haze continues to bring hazardous air quality to the far southeast, a hot dry air mass will increase dangerous fire weather once again. Sky News Meteorologist Rob Sharpe has the details. https://t.co/5O6MeBBof7
Key Insights & Takeaways
The account highlights rare and extreme weather events, such as significant snowfall in May, which can attract high engagement. It provides real-time updates and expert analysis from meteorologists, enhancing its credibility and relevance. The focus on severe weather and seasonal changes aligns with the interests of its audience, particularly in regions with volatile climates.
Strengths
- + Established follower base of 86,799
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SkyWeatherAUS reveals an growing Twitter presence with 86,799 followers. The account demonstrates a content-creator strategy, averaging 4.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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