Sofia Horta e Costa
Markets for @business. Back in London after 5.5 years in Hong Kong. Alum of @LSEnews @uniofwarwick. Views / retweets mine. Not on Instagram. Lisboeta 🇵🇹
236,498
Followers
2,493
Following
3,567
Tweets
425.3
Avg Engagement
3,018
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SofiaHCBBG's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2012-07-05
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,224
- Avg Likes per Tweet:170.9
- Avg Retweets per Tweet:254.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,224 tweetsHer tweets consistently receive high likes and retweets, indicating strong audience interaction. The repeated success of her China-focused threads highlights her ability to engage and inform her followers effectively.
170.9
Avg Likes/Tweet
254.4
Avg Retweets/Tweet
550,927
Total Likes
820,255
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
7
Median Retweets
169
75th Percentile
242,475
Top Tweet
1.8
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
31.5%
Original
29.8%
Replies
33.9%
Retweets
4.7%
Quotes
0.0%
Threads
0.3%
With Media
71.4%
With Links
10.0%
With #Tags
64.0%
With @Mentions
1.9%
With Emojis
151
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.95
Reply/Original Ratio
0.14
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.1%
Weekday Posts
2.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,224 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,094 retweets (34% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,224 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHer audience is primarily interested in financial markets and global economic trends, especially related to China. They likely include investors, analysts, and professionals in finance and economics.
Average
Audience Quality
24.8%
Suspicion Index
33.4%
Low-Quality %
32
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.4%
Empty Bio
28.4%
<10 Tweets
8.8%
Mass Following (>2K)
0.0%
New (<90 days)
51.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.0%
No URL
19.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
58,777,919
Total Potential Reach
32
Median Follower Reach
147
75th Percentile Reach
6.5%
>1K followers
1.1%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.3%
Creators
25,652 accounts
20.3%
Consumers
10,172 accounts
28.4%
Dormant
14,176 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
2,166
Verified Followers
2.14% of total
12,851
Protected Accounts
12.73% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,485 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DanaPerino | 2,358,867 | News Anchor | Fox News, Politics, News |
| @miguelhotero | 1,929,438 | Journalist | Politics, Journalism, Leadership |
| @JoseAMeadeK | 1,599,972 | Politician | Family, Economics, Law |
| @LeonKrauze | 1,584,344 | Journalist | TV, Journalism, Podcasts |
| @SinghLions | 1,334,283 | Restaurateur | Food, Travel, Influencer |
| @RFA_Chinese | 1,281,158 | News Outlet | news, commentary, diversity |
| @RaoulGMI | 995,208 | Investment Strategist | Investment, Economics, Travel |
| @cryptomanran | 702,628 | Crypto Influencer | Cryptocurrency, Investing, Blockchain |
| @Nouriel | 580,502 | Economist | Economics, Finance, Cryptocurrency |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
53,628
Followers With Bio
47,358
Followers Without Bio
53.1%
% With Bio
46.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,224 analyzed509,687
Combined Engagement
0
Total Likes
509,687
Total Retweets
101,937
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @sixthformpoet: ONE My dad died. Classic start to a funny story. He was buried in a small village in Sussex. I was really close to my d…
RT @HillaryClinton: But my emails. https://t.co/G7TIWDEG0p
RT @GaryLineker: Terrific movement from The Queen here. Gets behind the defender, goes one way then cuts back inside. Regal attacking play.…
RT @Acosta: I’ve just been denied entrance to the WH. Secret Service just informed me I cannot enter the WH grounds for my 8pm hit
RT @aparnapkin: a pitch-perfect representation of a male vs female employee’s expected level of work for the same position https://t.co/50k…
Key Insights & Takeaways
She focuses heavily on China's economic developments and their global implications. Her content is structured in threads, which suggests a strategic approach to information delivery. She maintains a professional yet accessible tone, blending academic and real-world insights.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 236,498
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SofiaHCBBG reveals an well-established Twitter presence with 236,498 followers. The account demonstrates a content-creator strategy, averaging 425.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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