Steve MacLaughlin
5x Emmy-Winning, 21x Emmy-Nominated Meteorologist & Climate Change Reporter, NBC Miami.
79,866
Followers
87,834
Following
30,001
Tweets
204.6
Avg Engagement
391
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SteveMacNBC6's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-02-18
- Verification:No
- Location:Miami, FL
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:10.9
- Avg Retweets per Tweet:193.7
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,247 tweetsHis tweets typically receive an average of 218 likes and 96 retweets, indicating a moderately engaged audience. Verified accounts make up 2.4% of his followers, suggesting a mix of personal and professional connections.
10.9
Avg Likes/Tweet
193.7
Avg Retweets/Tweet
35,302
Total Likes
628,964
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
19
75th Percentile
76,034
Top Tweet
2.56
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
30.5%
Original
0.2%
Replies
15.8%
Retweets
53.5%
Quotes
0.0%
Threads
0.2%
With Media
98.8%
With Links
27.2%
With #Tags
39.8%
With @Mentions
10.6%
With Emojis
131
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
3.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
60.9%
Weekday Posts
39.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 514 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersHis audience primarily consists of residents in South Florida and the Gulf Coast, who rely on his forecasts for travel and safety planning. He also attracts climate-conscious individuals interested in environmental reporting.
Good
Audience Quality
18.6%
Suspicion Index
7.9%
Low-Quality %
1,041
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
12.4%
Empty Bio
6.0%
<10 Tweets
53.1%
Mass Following (>2K)
0.0%
New (<90 days)
11.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
79.0%
No URL
3.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
45,447,239
Total Potential Reach
1,041
Median Follower Reach
3,267
75th Percentile Reach
50.8%
>1K followers
8.8%
>10K followers
0.7%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
85.1%
Creators
9,360 accounts
8.9%
Consumers
980 accounts
6.0%
Dormant
659 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
262
Verified Followers
2.38% of total
489
Protected Accounts
4.45% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SinghLions | 1,328,983 | Restaurateur | Food, Travel, Influencer |
| @donwinslow | 932,553 | Author | books, writing, reading |
| @tarastrong | 448,930 | Voice Actress | Animation, Voice Acting, Superheroes |
| @perrro2 | 441,942 | Activist | Ukraine, Diversity, Peace |
| @natsechobbyist | 431,747 | - | - |
| @cbouzy | 381,877 | Entrepreneur | coding, development, entrepreneurship |
| @SeanZevran | 309,531 | Adult performer | Adult Entertainment, Awards, Fleshjack |
| @Gabriele_Corno | 304,580 | Photographer | Alice in Wonderland, Pursuit, Inspiration |
| @NancySinatra | 302,248 | Activist | Mom, grandma, #TheResistance |
| @MaxwellFrostFL | 288,113 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
9,633
Followers With Bio
1,366
Followers Without Bio
87.58%
% With Bio
12.42%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed266,269
Combined Engagement
0
Total Likes
266,269
Total Retweets
53,254
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
0%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @HillaryClinton: Please share with friends and family in Georgia: If you voted absentee in Georgia, please check the status of your ballot now. If it was rejected, you have until 5pm on Friday, November 6, to fix it and make sure your vote counts. https://t.co/dbcsk0fv0R
RT @RexChapman: Timeline cleanser: If you’ve already seen a sloth on a boat playing with the water today just keep on scrolling...https://t.co/5Z3zL4kl0L
RT @Jomboy_: "Hey, you're doing just great" Oklahoma little leaguer gets hit in the head and then comforts the pitcher who is shaken up afterward https://t.co/hYYLiy511K
RT @Gravity_Defier: Video goes viral but no one wants to tag me part 2 🥺 https://t.co/cjlQd8mNeh
RT @mattmfm: What an absolutely remarkable photo. https://t.co/Yae9m8w47S
Key Insights & Takeaways
He frequently provides detailed hurricane tracking and landfall predictions, which are crucial for public safety. His content often includes breaking news updates, especially regarding the removal of areas from the cone of concern. He emphasizes the importance of climate change in weather patterns, aligning with broader environmental discussions.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 79,866
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SteveMacNBC6 reveals an well-established Twitter presence with 79,866 followers. The account demonstrates a content-creator strategy, averaging 204.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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