Sugar Hut

Sugar Hut

@sugarhut

Click the link below for tickets/tables/program 🎵

Brentwood, Essex https://thesugarhut.co.uk/events/ Joined 2009-05-06 Date of Analysis: Dec 16, 2025

180,023

Followers

645

Following

39,361

Tweets

33.4

Avg Engagement

152

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @sugarhut's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-05-06
  • Verification:No
  • Location:Brentwood, Essex

Data Summary

  • Tweets Analyzed:3,149
  • Avg Likes per Tweet:4.1
  • Avg Retweets per Tweet:29.3
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,149 tweets

The account has a steady but not high level of engagement, with average likes and retweets per tweet. The content appears to be a mix of event promotion and personal tributes, which may influence engagement patterns.

4.1

Avg Likes/Tweet

29.3

Avg Retweets/Tweet

12,787

Total Likes

92,307

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

4

75th Percentile

29,380

Top Tweet

0.19

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

84.9%

Original

7.8%

Replies

6.5%

Retweets

0.9%

Quotes

0.0%

Threads

3.6%

With Media

78.5%

With Links

39.9%

With #Tags

51.3%

With @Mentions

38.9%

With Emojis

154

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.09

Reply/Original Ratio

0.13

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

75.3%

Weekday Posts

24.7%

Weekend Posts

Top Hashtags

#sugarhut (387) #essex (318) #brentwood (288) #weekend (91) #vip (78) #friends (53) #bankholidayweekend (49) #bankholiday (47) #rekorderlig (42) #nye (39)

Most Mentioned

@sugarhut (471) @sugarhutrest (365) @liambone1 (287) @djbradbarnes (203) @dj_adam_kay (119) @olliebeavis (114) @marcusjordan3 (104) @_hotbed_ (76) @meatstop_ (71) @iamjackcav (68)

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Content Strategy Analysis

Based on 3,149 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,672 (85%)
Replies 246 (8%)
Retweets 204 (6%)
Quote Tweets 27 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 204 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,149 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience likely includes locals in Brentwood and fans of events like Love Island. The account may also attract followers interested in entertainment, birthdays, and community happenings.

Average

Audience Quality

23.0%

Suspicion Index

33.1%

Low-Quality %

47

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

51.6%

Empty Bio

25.9%

<10 Tweets

7.9%

Mass Following (>2K)

0.0%

New (<90 days)

43.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.3%

No URL

14.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

69,590,412

Total Potential Reach

47

Median Follower Reach

160

75th Percentile Reach

4.3%

>1K followers

0.8%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

45.1%

Creators

22,533 accounts

29.1%

Consumers

14,526 accounts

25.9%

Dormant

12,941 accounts

59

Verified Followers

0.12% of total

3.0%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

England, United Kingdom (1,101) London, England (1,081) United Kingdom (1,060) Essex (687) London (614) Liverpool, England (274) Manchester, England (259) Scotland, United Kingdom (252) Glasgow, Scotland (244) UK (220)

93

Verified Followers

0.09% of total

15,823

Protected Accounts

15.67% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@ollymurs 6,824,538 Singer Music, Touring, Summer
@Lord_Sugar 5,201,308 Entrepreneur business, entrepreneurship, technology
@BBCR1 3,012,341 Radio Host Music, Live Lounge, Radio
@Variety 2,911,382 Entertainment industry Entertainment, Business, Variety
@Charlottegshore 2,777,606 Reality TV Star Reality TV, Tattoos, Fashion
@BeatsByAssassin 2,261,802 Multitalented Actor, Director, Rapper
@cristinafoxtv 2,163,895 Content Creator Content creator, Lifestyle, Fashion
@CelebJuice 1,945,474 Entertainment TV, Comedy, Entertainment
@KatiePrice 1,841,212 Influencer YouTube, Subscribe, Channel
@VickyPattison 1,808,349 Reality TV Star -

Top Keywords in Follower Bios

love (6,291) life (5,006) live (2,922) follow (2,617) family (1,642) x (1,595) instagram (1,486) music (1,407) essex (1,406) world (1,381)

Top Hashtags in Follower Bios

#essex (74) #love (63) #family (42) #music (35) #teamfollowback (35) #towie (29) #fashion (28) #lfc (28) #ynwa (26) #london (26)

48,510

Followers With Bio

52,489

Followers Without Bio

48.03%

% With Bio

51.97%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,149 analyzed

86,396

Combined Engagement

0

Total Likes

86,396

Total Retweets

17,279

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Event Promotion Community Engagement Entertainment Personal Tributes Local Happenings

Key Insights & Takeaways

The account frequently promotes events such as the Love Island Reunion Party, indicating a focus on entertainment and social gatherings. It includes personal tributes, such as the message about Mr. Sugarhut, suggesting a connection to local figures and community. The account uses emojis and hashtags to enhance visibility and appeal to a younger, more casual audience.

Strengths

  • + Established follower base of 180,023
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @sugarhut reveals an growing Twitter presence with 180,023 followers. The account demonstrates a content-creator strategy, averaging 33.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025