Swatch
Loving art, sports, and life since 1983.
71,398
Followers
106
Following
5,513
Tweets
25.4
Avg Engagement
623
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Swatch's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-12-15
- Verification:Yes
- Location:Biel, Switzerland
Data Summary
- Tweets Analyzed:3,199
- Avg Likes per Tweet:15.2
- Avg Retweets per Tweet:10.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,199 tweetsSwatch's tweets receive an average of 444 likes and 525 retweets, indicating a highly engaged audience. The account's content is well-received and often shared, contributing to its growing influence.
15.2
Avg Likes/Tweet
10.3
Avg Retweets/Tweet
48,513
Total Likes
32,861
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
9
Median Likes
3
Median Retweets
28
75th Percentile
11,033
Top Tweet
0.36
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.0%
Original
20.5%
Replies
7.2%
Retweets
0.3%
Quotes
0.0%
Threads
1.1%
With Media
78.0%
With Links
68.5%
With #Tags
45.1%
With @Mentions
27.9%
With Emojis
132
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.29
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
83.6%
Weekday Posts
16.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,199 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 230 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,199 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in fashion, sports, and pop culture, with a particular interest in collaborations and limited edition products. They are engaged and responsive to interactive content and promotions.
Average
Audience Quality
24.0%
Suspicion Index
32.0%
Low-Quality %
27
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.5%
Empty Bio
26.1%
<10 Tweets
9.3%
Mass Following (>2K)
0.0%
New (<90 days)
49.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.0%
No URL
17.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,578,019
Total Potential Reach
27
Median Follower Reach
126
75th Percentile Reach
4.5%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.4%
Creators
5,442 accounts
19.5%
Consumers
1,952 accounts
26.1%
Dormant
2,606 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
88
Verified Followers
0.88% of total
1,495
Protected Accounts
14.95% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,071 | Wrestler | Wrestling, Motivation, Self-promotion |
| @TheBinanceNFT | 1,048,668 | - | - |
| @Zeneca | 374,696 | NFT Enthusiast | NFTs, Newsletter, Podcast |
| @arrington | 297,281 | Entrepreneur | Tech, Crypto, Innovation |
| @oggi_jp | 166,979 | Fashion Editor | Fashion, Beauty, Women's empowerment |
| @hamerermind | 154,053 | Sexual Therapist | animals, empathy, realism |
| @Billboards3D | 145,886 | - | - |
| @realmicic | 111,781 | - | - |
| @Manhattanpeachy | 98,428 | Publisher | Excellence, Quality, Critiques |
| @ArtOnBlockchain | 98,140 | Blockchain Artist | Art, Blockchain, Squiggle |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,347
Followers With Bio
4,653
Followers Without Bio
53.47%
% With Bio
46.53%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,199 analyzed18,523
Combined Engagement
2,862
Total Likes
15,661
Total Retweets
3,705
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
RT @YG_iKONIC: #iKONSHOWTIME #iKON 과 #iKONIC 의 금상첨화 토요일 🙌 여러분이 만들어 주신 오늘의 소중한 무대와 시간들이었습니다💝 찾아와주신 아이코닉 여러분 모두 감사합니다 🙏 코닉이들의 귀가는⁉️ 신나고 활기차게! #KEMiSTRYwithiKONIC https://t.co/dvx9hogEVd
Happy #InternationalCatDay everyone🐱! In the mood for this ELECTROCHAT Swatch? https://t.co/Qc4qc7LIuX #MySwatch pic by Dtknlylkn😎 https://t.co/FDGmovuKhy
We cannot wait to show you the seventh design in the #SwatchX007 collection. Stay tuned. https://t.co/eWA0oKF6Rz
A playful take on a true icon! Swatch, in collaboration with OMEGA, has produced bold BIOCERAMIC versions of the famous chronograph. Including this model. #MoonSwatch #OMEGAXSwatch https://t.co/fBNxyJNFud https://t.co/SVfxohegA4
#SwatchXDBZ has landed on Earth! Now it’s your turn to get involved: which character will you pick? https://t.co/VVx9TIz6VZ https://t.co/sHbUwwLuO1
Key Insights & Takeaways
The account frequently collaborates with well-known brands like OMEGA and DBZ, which helps attract attention and drive engagement. Interactive content, such as asking followers to choose a character, encourages participation and builds a sense of community. The use of hashtags and links to external content helps promote products and collaborations effectively.
Strengths
- + Established follower base of 71,398
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Swatch reveals an growing Twitter presence with 71,398 followers. The account demonstrates a content-creator strategy, averaging 25.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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