Team Novo Nordisk
The official Twitter feed of Team Novo Nordisk. Racing to inspire, educate and empower everyone affected by #diabetes. Driving Change in Diabetes
254,614
Followers
1,086
Following
23,918
Tweets
21.5
Avg Engagement
1,015
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @teamnovonordisk's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-03-30
- Verification:No
- Location:Driving Change in Diabetes
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:18.2
- Avg Retweets per Tweet:3.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,247 tweetsOn average, tweets receive 319 likes and 35 retweets, indicating moderate engagement. The content often includes multimedia and collaborations with influencers, which likely boost interaction.
18.2
Avg Likes/Tweet
3.4
Avg Retweets/Tweet
58,990
Total Likes
10,888
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
2
Median Retweets
28
75th Percentile
668
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
68.2%
Original
7.5%
Replies
21.7%
Retweets
2.7%
Quotes
0.0%
Threads
1.7%
With Media
72.0%
With Links
67.8%
With #Tags
69.7%
With @Mentions
63.0%
With Emojis
166
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.1%
Weekday Posts
26.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 703 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes people living with diabetes, healthcare professionals, and sports enthusiasts. It also reaches out to families and educators interested in health and wellness.
Average
Audience Quality
25.7%
Suspicion Index
25.9%
Low-Quality %
65
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.5%
Empty Bio
22.3%
<10 Tweets
21.2%
Mass Following (>2K)
0.0%
New (<90 days)
52.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
82.5%
No URL
11.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,469,831
Total Potential Reach
65
Median Follower Reach
230
75th Percentile Reach
5.4%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
48.7%
Creators
24,332 accounts
29.1%
Consumers
14,525 accounts
22.3%
Dormant
11,143 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
106
Verified Followers
0.11% of total
11,581
Protected Accounts
11.58% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @6BillionPeople | 2,034,929 | - | - |
| @soledadobrien | 1,318,038 | Journalist | working, mom, journalist |
| @CityofJoburgZA | 1,165,593 | Government | Government, Johannesburg, Municipality |
| @FCBayernUS | 780,767 | Sports Team | Soccer, Sports, Team |
| @samakaltw | 443,020 | News Publisher | News, Updates, Bangladesh |
| @tveitdal | 343,701 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @stevenarce | 324,355 | Influencer | Opiniones personales, Ciudadano, Instagram |
| @KORcombat | 232,540 | Wrestler | Wrestling, UFOs, Dogs |
| @Khabonina_Q | 226,041 | Actress | Acting, Choreography, Food & Health |
| @khaleddrareni | 194,765 | Journalist | Journalism, Press Freedom, Radio Broadcasting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
56,371
Followers With Bio
43,629
Followers Without Bio
56.37%
% With Bio
43.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed2,592
Combined Engagement
1,743
Total Likes
849
Total Retweets
518
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
RT @WDD: Today is #WorldDiabetesDay. It marks the birthday of Sir Frederick Banting who co-discovered #insulin 98 years ago. This life-savi…
Team Novo Nordisk documentary RIDE FOR YOUR L1FE release date confirmed - 1 July / 9PM EST 🎥 @outside_watch We are Team Novo Nordisk and this is the story of a year in our lives. #DrivingChange #Diabetes https://t.co/qJ6JABIgMe
Sam Brand, Brian Kamstra and Joonas Henttala talk about innovations as professional cyclists living with diabetes. #ChangingDiabetes
The Tour de France starts today - it's a celebration of the best performances in cycling. So, it is fitting for the Team Novo Nordisk documentary, Ride for your L1fe to be released. What our heroes achieve is immense. Experience it today @Outside_Watch 🎥 1 July, 9PM /EST https
When you miss racing but your family is there to support you, no matter where!😍💙 #ChangingDiabetes https://t.co/EvKQL0VRP4
Key Insights & Takeaways
The account uses storytelling and real-life experiences to drive engagement and awareness. Collaborations with influencers and media outlets help expand reach and credibility. Highlighting innovation and personal journeys resonates well with the audience.
Strengths
- + Established follower base of 254,614
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @teamnovonordisk reveals an growing Twitter presence with 254,614 followers. The account demonstrates a content-creator strategy, averaging 21.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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