IET
The Institution of Engineering and Technology (IET) is a diverse home for engineering and technology across the world.
71,535
Followers
3,294
Following
38,720
Tweets
7.6
Avg Engagement
1,216
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheIET's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-03-11
- Verification:No
- Location:Global
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:4.9
- Avg Retweets per Tweet:2.7
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,248 tweetsThe account maintains moderate engagement with an average of 416 likes and 40 retweets per tweet. Verified accounts make up 1.2% of the followers, indicating a professional and credible audience.
4.9
Avg Likes/Tweet
2.7
Avg Retweets/Tweet
16,000
Total Likes
8,669
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
1,514
Top Tweet
0.11
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.4%
Original
6.3%
Replies
18.2%
Retweets
3.1%
Quotes
0.0%
Threads
0.7%
With Media
93.4%
With Links
60.7%
With #Tags
42.0%
With @Mentions
16.7%
With Emojis
248
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
94.6%
Weekday Posts
5.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 591 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe primary audience includes engineers, students, and professionals in technology fields. The content is also appealing to educators and those interested in STEM advocacy and innovation.
Average
Audience Quality
21.1%
Suspicion Index
21.3%
Low-Quality %
67
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.6%
Empty Bio
23.4%
<10 Tweets
16.8%
Mass Following (>2K)
0.0%
New (<90 days)
40.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
69.2%
No URL
15.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,435,061
Total Potential Reach
67
Median Follower Reach
315
75th Percentile Reach
11.1%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.8%
Creators
5,380 accounts
22.7%
Consumers
2,274 accounts
23.4%
Dormant
2,342 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
119
Verified Followers
1.19% of total
947
Protected Accounts
9.47% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,835 | Wrestler | Wrestling, Motivation, Self-promotion |
| @astro_timpeake | 1,512,033 | Astronaut | Soldier, Pilot, Parent |
| @AP_Magazine | 391,534 | Photography Magazine | Photography, Magazine, World |
| @SmileyNews | 343,259 | News Curator | Positive news, Smiley Movement, World news |
| @GoogleExpertUK | 262,740 | SEO Expert | SEO, Cruise, Art |
| @WorldResources | 200,643 | Researcher | food, forests, water |
| @May_Roma | 157,641 | IT Consultant | IT, 著述家, 国際関係 |
| @IEEESpectrum | 152,744 | Engineering | Technology, Engineering, Analysis |
| @BernardMarr | 138,159 | Futurist | Business, Tech, Data |
| @ipfconline1 | 133,239 | Consultant | AI, Machine Learning, Data Science |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,241
Followers With Bio
2,759
Followers Without Bio
72.41%
% With Bio
27.59%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed4,326
Combined Engagement
3,030
Total Likes
1,296
Total Retweets
865
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
#IETywe winner, @ella_podmore, is making waves in the male-dominated #automotive industry as a materials #engineer and advocate. We spoke to her about her #EngineeringHeroes this #INWED21! Nominate your own role models here: https://t.co/Wmx2neZrtv #CelebrateImpact @McLarenAuto h
We're delighted to share that #YouTube #STEM sensation, Mark Rober, has become the newest IET Honorary Fellow for his outstanding contribution to aerospace #engineering. Welcome, @MarkRober! Read our press release here: https://t.co/gd1xq9LvpS https://t.co/QPtSs7Otrx
We are honoured to have received a congratulatory letter from our Patron, Her Majesty The Queen, on the event of our 150th anniversary year. HM The Queen is a keen supporter of the industry, and has described the role of #engineer as a ‘noble profession’. Thank you @RoyalFamily!
RT @InsideEdition: It was a fitting day for @BeknurHandZero, but not for back-to-school clothes. The enthusiastic 8-year-old received a prosthetic arm made of Legos. Behind Beknur’s new ‘Lego Arm’ from @handsolooficial 🧵 https://t.co/tMQ4lzxobX https://t.co/BCzpzQuC2C
RT @SkyNews: Barbie has created a doll of one of the scientists that helped create the Oxford COVID-19 vaccine, in the hope of inspiring girls to get into science, technology, engineering or math (STEM) careers https://t.co/TpPScl9m9t
Key Insights & Takeaways
The IET focuses on promoting diversity and inclusion in engineering, especially in male-dominated areas like automotive engineering. The account highlights significant achievements and recognition, such as Honorary Fellowships and royal patronage. It leverages high-profile collaborations and public figures to enhance its visibility and credibility in the engineering community.
Strengths
- + Established follower base of 71,535
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheIET reveals an growing Twitter presence with 71,535 followers. The account demonstrates a content-creator strategy, averaging 7.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access