Marc Stein
NBA correspondent: https://marcstein.substack.com/. Inquiries: [email protected]. Past: @nytimes @espn @dallasnews @ladailynews @sbsun @washingtonpost @ocregister
1,453,106
Followers
6,233
Following
40,423
Tweets
271.9
Avg Engagement
20,783
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TheSteinLine's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-06-18
- Verification:No
- Location:All over the NBA map
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:146.5
- Avg Retweets per Tweet:125.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsTheSteinLine's tweets typically receive a high number of likes and retweets, indicating strong audience interaction. His ability to provoke discussion and share breaking news contributes to his high engagement rates.
146.5
Avg Likes/Tweet
125.5
Avg Retweets/Tweet
475,870
Total Likes
407,601
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
73
Median Likes
15
Median Retweets
218
75th Percentile
80,749
Top Tweet
0.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
36.0%
Original
12.5%
Replies
15.1%
Retweets
36.3%
Quotes
0.0%
Threads
0.1%
With Media
65.3%
With Links
6.3%
With #Tags
39.4%
With @Mentions
2.5%
With Emojis
163
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.35
Reply/Original Ratio
2.4
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.2%
Weekday Posts
24.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 491 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience consists of NBA fans and sports enthusiasts who are interested in in-depth analysis and commentary. His content also attracts those who enjoy debate and discussion around player conduct and game events.
Average
Audience Quality
29.0%
Suspicion Index
39.5%
Low-Quality %
12
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
51.5%
Empty Bio
37.3%
<10 Tweets
4.7%
Mass Following (>2K)
0.0%
New (<90 days)
64.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.6%
No URL
27.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,906,723
Total Potential Reach
12
Median Follower Reach
71
75th Percentile Reach
3.1%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
42.0%
Creators
21,015 accounts
20.7%
Consumers
10,327 accounts
37.3%
Dormant
18,658 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
863
Verified Followers
0.86% of total
9,742
Protected Accounts
9.74% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,026 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BleacherReport | 14,005,121 | Sports Media | Sports, News, App |
| @BenStiller | 5,608,096 | Actor | UNHCR, Goodwill Ambassador, Refugees |
| @chris_kammy | 1,899,029 | Football pundit | Football, TV, Singing |
| @SinghLions | 1,335,194 | Restaurateur | Food, Travel, Influencer |
| @TheHoopCentral | 1,143,236 | Sports Analyst | NBA, Analysis, News |
| @atrupar | 871,718 | Journalist | journalism, politics, news |
| @aldridge_12 | 730,257 | Basketball Player | Basketball, Family, Fashion |
| @SergioCanales | 700,409 | Footballer | Football, Real Betis, Instagram |
| @mkraju | 635,969 | Journalist | Politics, Chicago sports, Wisconsin Badgers |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
51,839
Followers With Bio
48,161
Followers Without Bio
51.84%
% With Bio
48.16%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed230,563
Combined Engagement
0
Total Likes
230,563
Total Retweets
46,113
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @RealBillRussell: An announcement… https://t.co/KMJ7pG4R5Z
RT @StephenCurry30: 🙌🏽 watch this as much as you watch the game tonight….
RT @NotoriousOHM: A furious, emotional and fed up Steve Kerr pleaded with senators to do something about the mass shootings. https://t.co/f…
RT @Lakers: Today and Forever ♾️ https://t.co/0iV6av8PpX
RT @espn_macmahon: NBA teams were 0-13,884 in the last 20 seasons when trailing by at least nine with 35 or fewer seconds remaining, per @E…
Key Insights & Takeaways
His tweets often highlight controversial moments in NBA games, such as technical fouls and player conflicts. He frequently references past incidents to draw parallels and add context to current events. His content is designed to spark debate and engage followers with provocative and timely commentary.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,453,106
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TheSteinLine reveals an well-established Twitter presence with 1,453,106 followers. The account demonstrates a content-creator strategy, averaging 271.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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