Thomas Mattsson
• Editor-in-Chief of https://www.expressen.se/ 2005-2019 • Editor-in-Chief of @Expressen 2009-2019 • Senior Advisor at Bonnier News 2019-
55,514
Followers
7,748
Following
20,914
Tweets
48.8
Avg Engagement
328
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ThomasMattsson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-19
- Verification:No
- Location:Stockholm
Data Summary
- Tweets Analyzed:3,247
- Avg Likes per Tweet:5.2
- Avg Retweets per Tweet:43.6
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,247 tweetsHis tweets generally receive moderate engagement, with an average of 552 likes and 53 retweets. The engagement suggests a dedicated but niche audience interested in his perspectives.
5.2
Avg Likes/Tweet
43.6
Avg Retweets/Tweet
16,855
Total Likes
141,520
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
5
75th Percentile
47,456
Top Tweet
0.88
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
26.5%
Original
43.7%
Replies
23.0%
Retweets
6.7%
Quotes
0.0%
Threads
0.1%
With Media
55.2%
With Links
4.8%
With #Tags
78.1%
With @Mentions
1.3%
With Emojis
199
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.65
Reply/Original Ratio
0.29
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
82.4%
Weekday Posts
17.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,247 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 747 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,247 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersHis audience likely includes journalists, media professionals, and individuals interested in Swedish politics and media. His content appeals to those who value democratic principles and freedom of speech.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
18
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.7%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
17,099,971
Total Potential Reach
18
Median Follower Reach
173
75th Percentile Reach
9.2%
>1K followers
1.6%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,996 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
513
Protected Accounts
5.13% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @GretaThunberg | 5,769,307 | Activist | Climate activism, Environmentalism, Asperger's |
| @soledadobrien | 1,313,150 | Journalist | working, mom, journalist |
| @EvaVlaar | 535,238 | Political commentator | Politics, Law, Philosophy |
| @winniesun | 313,877 | Financial Advisor | Wealth, Finance, Travel |
| @ceoworld | 294,817 | CEO | business, leadership, journalism |
| @mujeryucateca | 211,707 | Public Health | Yucatan, Merida, Salud Publica |
| @bkenes | 198,448 | Journalist | politics, journalism, international relations |
| @HindAleryani | 189,038 | Journalist | Journalism, Writing, Social Change |
| @DespiteOfficial | 181,966 | Musician | Melodic death metal, Sweden, Band |
| @HalfordisMe | 176,998 | Musician | Music, Metal, Coma |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,687
Followers With Bio
5,313
Followers Without Bio
46.87%
% With Bio
53.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,247 analyzed90,608
Combined Engagement
0
Total Likes
90,608
Total Retweets
18,122
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @RexChapman: If you’ve had a rough week check out Little Man snoozing with his very good boy.❤️🐶🌎 https://t.co/hWGDgWQdB1
RT @ZelenskyyUa: Sweden provides military, technical and humanitarian assistance to Ukraine. Grateful to @SwedishPM for her effective support. Building an anti-Putin coalition together!
RT @nabihbulos: #Taliban fighters enter a hangar in #Kabul Airport and examine #chinook helicopters after #US leaves #Afghanistan. https://t.co/flJx0cLf0p
RT @eldsjal: Following reports today I want to correct the record with attached statement https://t.co/CzfF0Y76K4
RT @MaxRTucker: Mariupol journalist citing city morgues reports at least 113,750 residents died during Russia’s assault, siege and ghettoisation of the Ukrainian city. A horrific figure many times higher than previous estimates. https://t.co/sai1BrPrmc
Key Insights & Takeaways
He frequently discusses media and democracy, highlighting the importance of free speech and journalistic integrity. He often comments on political processes and elections, emphasizing the role of the public in democratic decision-making. He uses his platform to raise awareness about issues like press freedom and the treatment of journalists in countries like Turkey.
Strengths
- + Established follower base of 55,514
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ThomasMattsson reveals an growing Twitter presence with 55,514 followers. The account demonstrates a conversation-first approach, averaging 48.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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