Toronto Metropolitan University
Formerly Ryerson University. Join us as we write our new chapter.
62,593
Followers
904
Following
33,469
Tweets
9.7
Avg Engagement
861
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @TorontoMet's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-08
- Verification:No
- Location:Toronto, Ontario
Data Summary
- Tweets Analyzed:3,216
- Avg Likes per Tweet:4.6
- Avg Retweets per Tweet:5.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,216 tweetsOn average, tweets receive moderate engagement with likes and retweets, indicating a reasonable level of interest. The top tweets are highly shared, suggesting they resonate well with the audience.
4.6
Avg Likes/Tweet
5.1
Avg Retweets/Tweet
14,666
Total Likes
16,454
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
3
Median Retweets
9
75th Percentile
2,023
Top Tweet
0.15
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
35.6%
Original
1.6%
Replies
61.1%
Retweets
1.7%
Quotes
0.0%
Threads
1.4%
With Media
93.3%
With Links
36.9%
With #Tags
74.3%
With @Mentions
11.4%
With Emojis
234
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
99.1%
Weekday Posts
0.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,216 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,964 retweets (61% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,216 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely current and prospective students, alumni, and community members interested in the university's development. The content is tailored to inform and engage stakeholders in the rebranding journey.
Average
Audience Quality
22.9%
Suspicion Index
27.7%
Low-Quality %
33
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.8%
Empty Bio
29.6%
<10 Tweets
12.5%
Mass Following (>2K)
0.0%
New (<90 days)
42.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.6%
No URL
20.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
22,796,864
Total Potential Reach
33
Median Follower Reach
214
75th Percentile Reach
8.6%
>1K followers
1.2%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.0%
Creators
4,900 accounts
21.4%
Consumers
2,138 accounts
29.6%
Dormant
2,962 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
72
Verified Followers
0.72% of total
1,283
Protected Accounts
12.83% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,075,022 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DennisKoutoudis | 530,847 | - | - |
| @ZimEye | 433,473 | Journalist | Zimbabwe, Africa, Journalism |
| @DailyHiveTO | 315,291 | - | - |
| @simongerman600 | 261,519 | Geographer | maps, data, geography |
| @AnthoniaOrji | 256,323 | - | - |
| @MuseumWeek | 230,601 | Cultural Event | art, culture, heritage |
| @BobRae48 | 196,347 | Ambassador | Ambassador, writer, teacher |
| @NKossovan | 159,402 | Writer | Writing, Coffee, Pizza |
| @ZiauddinY | 151,558 | Teacher | Peace, Women's Rights, Education |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,524
Followers With Bio
3,476
Followers Without Bio
65.24%
% With Bio
34.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,216 analyzed3,190
Combined Engagement
2,384
Total Likes
806
Total Retweets
638
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
100%
With Links
Topical Analysis:
Today marks the first page of a new chapter in our university’s history. The Board of Governors has unanimously approved our new name – Toronto Metropolitan University. #torontomet https://t.co/woQO1EgugA https://t.co/JVWDaGVmpw
President Lachemi explains why our new name represents our mission, community and values so well. #torontomet https://t.co/ZqJTIILKbB
The Task Force report makes 22 recommendations for the university to move forward with the next chapter. https://t.co/zIPeVtwVsp
The Ryerson Community COVID-19 Pop-Up Vaccine Clinic opens May 3 in the Daphne Cockwell Complex at 288 Church St for eligible groups. Appointment bookings will be available April 30 at 1 pm. Visit https://t.co/OiCR8Wuzhy tomorrow to book. More details: https://t.co/Q509tQzEOZ htt
Our first major snowfall this year! 🌨 https://t.co/TZuN2TT5ri
Key Insights & Takeaways
The account is focused on communicating the university's rebranding and new mission. Content highlights leadership and strategic direction through official statements and reports. Top tweets emphasize community and institutional values, which likely resonate with the target audience.
Strengths
- + Established follower base of 62,593
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @TorontoMet reveals an growing Twitter presence with 62,593 followers. The account demonstrates a content-creator strategy, averaging 9.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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