TotalEnergies x Racing

TotalEnergies x Racing

@TotalEnergiesRC

Enter the race, where the power of motorsport can make a change! #TheRaceJustGotBigger #FutureOfMobility #SustainableMotorsport

Paris, France https://competition.totalenergies.com/en Joined 2012-03-07 Date of Analysis: Dec 16, 2025

183,754

Followers

86

Following

28,032

Tweets

28.4

Avg Engagement

950

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @TotalEnergiesRC's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2012-03-07
  • Verification:Yes
  • Location:Paris, France

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:13.4
  • Avg Retweets per Tweet:14.9
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

The account has an average of 356 likes and 87 retweets per tweet, indicating moderate engagement. The content is often shared with relevant hashtags and links to official racing accounts and events.

13.4

Avg Likes/Tweet

14.9

Avg Retweets/Tweet

43,682

Total Likes

48,413

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

5

Median Likes

2

Median Retweets

20

75th Percentile

3,201

Top Tweet

0.15

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

67.2%

Original

15.9%

Replies

7.7%

Retweets

9.1%

Quotes

0.0%

Threads

4.7%

With Media

72.6%

With Links

68.9%

With #Tags

79.2%

With @Mentions

69.3%

With Emojis

161

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.24

Reply/Original Ratio

1.18

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

68.0%

Weekday Posts

32.0%

Weekend Posts

Top Hashtags

#f1 (610) #wec (256) #abudhabigp (216) #wrc (168) #lemans24 (165) #formulae (140) #brazilgp (112) #worldrx (104) #sustainablemotorsport (99) #motogp (98)

Most Mentioned

@fiawec (349) @citroenracing (261) @24hoursoflemans (257) @amr_official (187) @peugeotsport (179) @dstecheetah (170) @officialwrc (170) @fiaworldrx (167) @jonathanrea (155) @ds_performance (143)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,183 (67%)
Replies 518 (16%)
Retweets 251 (8%)
Quote Tweets 296 (9%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 251 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is likely motorsport enthusiasts, racing fans, and individuals interested in sustainability and innovation in the automotive industry. They are likely aged 18-45 and interested in high-performance vehicles and environmental initiatives.

Average

Audience Quality

20.0%

Suspicion Index

29.3%

Low-Quality %

70

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

48.5%

Empty Bio

19.4%

<10 Tweets

10.2%

Mass Following (>2K)

0.0%

New (<90 days)

35.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.3%

No URL

10.1%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

57,277,940

Total Potential Reach

70

Median Follower Reach

213

75th Percentile Reach

4.4%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

53.3%

Creators

26,653 accounts

27.3%

Consumers

13,672 accounts

19.4%

Dormant

9,675 accounts

86

Verified Followers

0.17% of total

4.7%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London (341) United Kingdom (245) UK (213) London, England (201) England, United Kingdom (185) España (133) Madrid (125) England (109) France (107) Nigeria (107)

141

Verified Followers

0.14% of total

11,934

Protected Accounts

11.93% of total

10 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,213 Wrestler Wrestling, Motivation, Self-promotion
@davidbisbal 9,868,092 Singer Music, Singer, Performer
@GordonRamsay 7,695,966 Chef Cooking, Food, Restaurants
@THEBEAT999FM 2,395,986 Radio Host Entertainment, News, Sports
@BeatsByAssassin 2,261,832 Multitalented Actor, Director, Rapper
@TwitterBusiness 1,352,991 - -
@EnglandRugby 1,127,250 Sports Rugby Rugby, England, Official
@nicolas88batum 1,015,730 Basketball Player Basketball, Jordan, Clippers
@HackedOffHugh 834,796 Actor Movies, Activism, Politics
@ceracoat 796,806 Entrepreneur Ceracoat, President, CEO, Children's help, Foundation

Top Keywords in Follower Bios

love (2,742) life (1,824) f (1,747) follow (1,063) music (1,009) vida (903) live (878) sports (762) world (726) racing (687)

Top Hashtags in Follower Bios

#f1 (232) #teamlh (68) #mufc (47) #1 (45) #lh44 (37) #motorsport (32) #marketing (32) #lfc (30) #motogp (28) #ynwa (27)

49,273

Followers With Bio

50,727

Followers Without Bio

49.27%

% With Bio

50.73%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

9,340

Combined Engagement

0

Total Likes

9,340

Total Retweets

1,868

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Motorsport Sustainability Racing Events Brand Promotion Innovation Nostalgia

Key Insights & Takeaways

The account frequently highlights major racing events like the 24 Hours of Le Mans and the FIA World Endurance Championship. It uses a mix of promotional and nostalgic content to engage its audience. The account emphasizes sustainability and innovation in motorsport, aligning with TotalEnergies' brand values.

Strengths

  • + Established follower base of 183,754
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @TotalEnergiesRC reveals an growing Twitter presence with 183,754 followers. The account demonstrates a content-creator strategy, averaging 28.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025